hub spot group demo webinar v 6.1 th
DESCRIPTION
TRANSCRIPT
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How to Turn Your Small BusinessWebsite Into aLead Generation Machine
[email protected] 857.829.5655December 2011
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The presentation will begin at two minutes past the top of the hour!
Ask Questions!
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• Inbound Marketing
• Live Website Assessment
• 3 Free Tips to Generate Leads
• HubSpot Product Demonstration
• Next Steps/Special Offer
Today’s Agenda
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INBOUND MARKETING
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The Marketing Playbook
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The Marketing Playbook IS BROKEN.
CALLER ID
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TelemarketingDirect Mail
Email BlastsPrint/Radio Ads
PRPaid Search
VS.
SEOBlogging
Social MediaViral Videos
Trials
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Inbound Marketing Software
Get Found
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$
Inbound Marketing Software
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Get Found
Convert
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$$
Inbound Marketing Software
10
Get Found
Convert
Analyze
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BUY NOW!
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VS.
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Inbound marketing costs 62% less per lead than traditional, outbound marketing.
INBOUND:$143
SOURCE: HUBSPOT, 2011
OUTBOUND:$373
13#inboundsci
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IS HUBSPOT RIGHT FOR MY INDUSTRY?
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Successful Types of Companies• Communications• Construction• Consulting• Ecommerce• Education• Health Services• Health, Wellness
& Fitness
• Hospitality• Manufacturing• Music• Non-profit• Sales &
Marketing Services
• Software• Technology
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CHALLENGES
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SMB Challenges
• I’m not that technical• I don’t have time for marketing
• I don’t have a dedicated staff for marketing
• I have no idea where to start
• I don’t have much budget for marketing
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WHY HUBSPOT?
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Why It Will Work for You
• I know outbound marketing won’t work
• I have professional and personal goals
• I need increased revenue to meet those goals
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• Driving leads and customer creation for Small Businesses
for five years• 6000 customers and 41 countries• 97.6% customer retention rate• $65 Million in Venture Capital
– (from Sequoia, Google Ventures & SFDC)
• #2 & #33 on Inc.500, #8 on Deloitte
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GREAT TIPS
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Tip #1: Create and Use a Call to Action
• Make it easy to find on your web page and use at least 2 CTAs per page• Don’t neglect 96% of your website traffic
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Tip #2: Leverage Social Media
• “Cocktail party rule” – no one wants to listen to someone talk about themselves
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Tip #3: Blog Your Way to Customers
• Blogging is an excellent tool for sharing your knowledge with potential customers
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#HubSpotSoftwareOverview
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# Does HubSpot Work?
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Does HubSpot Improve Traffic?
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3 4 5 6 7 8 9 10 11 12 13 14 150
102030405060708090
Number of leads each month(based on overall % change)
Lead increase for companies starting with 1-5 leads per month
Traffic is great, but what about leads?
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What We’re Trying to Say is…
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You just need the right advice and the right software
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HubSpot Pricing
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A Live Website to Optimize & Basic Computer Skills
Concept of a Lead or a website with an Ecommerce Shopping Cart
Commitment to Inbound Marketing Methodology
2-5 hours per week for a full 12 months
1
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44$4,000 to $10,000 Annual Marketing Budget45
Are you a good fit for HubSpot?
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December Quick Start Offer
Sign up with HubSpot by Tuesday, December 22nd
to receive the “Quick Start” package
• Preloaded keyword tool with 300 search terms identified
• 3 blog articles sourced from a professional copywriter
• Creation & deployment of your
first email send to prospects