htw2011: max niederhofer - social identity

socialidentity

Friday, December 16, 11

start


what is identity?


who you are


who am I?


Max Niederhofer


Dr. Maximilian Georg Wilfried Jochen Niederhofer

(thanks, mom & dad)


June 26, 1978


33


Over 18


Over 21


Over 25


Under 65


Niederhofer Limited


Founder


CEO


Board member


Shareholder


maxniederhofer.com


facebook.com/maxniederhofer


twitter.com/maxniederhofer


linkedin.com/in/maxniederhofer


[email protected]


+44 7 837 838 227


identity is also


what I like


identity


how is it represented?


historically


verbal


trust


person


patents of nobility


official papers


trust


local scale


modern identity


trust


global scale


Over 18


what I say about me


what others say about me


(others more trusted)


identity = reputation


where is identity used?


identity transactions


verbal


job application


unverified


trust


person


verified?


example


ID?


choice


present ID?


which ID?


=


subject matches credential


valid credential


authorized


reduced friction


identity transactions


photo ID


asymmetrical


trust


no relationship


extreme scalability


not participant


identity transaction


privacy


reusable


by any recipient who trusts the issuer


to summarize


what I say about me


modern identity


separation


acquisition &

presentation


identification&

authorization


scale&

privacy


I control


(most of the time)


what is digital identity?


site registration


hassle


digital identity?


unverified


(like verbal)


fewer trust cues


username/password


authentication


proves


you are


a


directory entry


Identity 1.0


opaque trust decision


single authority


no credential choice


not portable


silo


mimic the real world


digital driver's license?


how do I prove


Over 18


how do I prove who I am online?


not possible


not something you give to the site


what the site knows about you


reputation


build over time


what other people say about you


your reputation


their reputation


closed


walled garden


identity silos


site centric


user centric


attempts


expensive


no LAMP


proprietary


Microsoft


SSO


identity = URL?


rejected


OAuth


Brad Fitzpatrick


no password


limited data access


closed


silo


Identity 1.5


Max Niederhofer


authorized


so why is FB Connect working?


SSO


distribution


traffic


$$$


friends + security


silo


closed


walled garden


privacy


creepy


terrifying


Identity 2.0


simple


user controls


scales


flexible


who will drive this?


users?


usernames/passwords


motivated


won't pay


FB is working


unlikely


competition


standards


identity ecosystem


mess


browsers


ideal


opportunities


chicken/egg


need users


need sites


hard


capital intense


user-centric


from any site


to any site


secure data


structured data


data marketplace


monetization


solve a user problem


OAuth


Identity 2.0


Q&A

credit: Dick Hardt (original presentation), Lawrence Lessig (presentation style)


htw2011: max niederhofer - social identity

Technology

identity transactionsfriday

identity transactionfriday

social identityfriday

modern identityfriday

present id

valid credentialfriday

local scalefriday

global scalefriday