http://www.people.vcu.edu/~jsstover/solinet0506.ppt

Library Marketing with Meaning: Keeping Up with the FutureJill S. StoverUndergraduate Services LibrarianVirginia Commonwealth University

jsstover@vcu.edu | AIM: JillatCabell | blog: http://librarymarketing.blogspot.com

http://www.people.vcu.edu/~jsstover/solinet0506.ppt

Get to know marketing

Definition: “Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.”-KnowThis.com, Principles of Marketing Tutorial

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Barriers

Three C’s: Clutter - Example

• Has Advertising Killed Itself?

Choice Cynicism

• "A Person Like Me“

• Epinions

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Get to know marketers

Marketers are people too Jaffe Juice: Manif

esto from the Blogosphere

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Communication: A two-way street Blogs: Businesses

Microsoft employee blogs - example Fastlane (GM) - example Knit Happens More: Fortune 500 Business Blogging Wiki

Blogs: Libraries – Example: Hennepin’s Catalog News

Resource: Naked Conversations

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Communication: It’s not just about talking

“If A is success in life, then A equals x plus y plus z. Work is x; y is play; and z is keeping your mouth shut.”- Albert

Einstein, Observer, Jan. 15, 1950

Examples: DePaul University’s faculty evals -

descriptionIntuitive Revelations

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Communication: How to listen

Resources:

“Companies Mine Blogs for Market Research”

Virtual Anthropology | Trend UnitPubSub | TechnoratiTo Leverage WOM, Listen First

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Customers as promoters

Word-of-Mouth WOM 101 from WOMMA - example Customer evangelists

• Read the manifesto• Top 6 Tips to Understanding Customer Evangelis

m Business Examples:

Snakes on a Blog | ilounge | Makers Mark | CoffeeCup | Converse

Library Examples: NYPL - Tell Us Your Story | W. Kentucky U. |

Mount Laurel - Logo contest

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Customers as co-developers

ExamplesBBCAmazon | WorldCatAdvisory committeesThomas Ford’s

Audio Reviews by Teens Resource: Customer-Made

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Your turn…

Library Marketing with Meaning WikiContinue the conversation and add

your own thoughts!

Presentation at: http://www.people.vcu.edu/~jsstover/solinet0506.ppt

Thank you!