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http://www.cityoflacrosse.org/support/custom/good_bad_ugly.pptTRANSCRIPT
Welcome to the 2009
Website Management Conference Online Series!
Today’s seminar is titled, “The Good, The Bad and The Ugly”
To register for the entire Website Management Conference Online series, please visit
http://www.websitemanagementconference.com/forms.aspx?fid=43
The Good, The Bad and The Ugly
Identifying Problems with Your Website Learn to identify common problems associated with developing or maintaining a website.
Deb McNew
Why Users Struggle Bad or Hard to Find Search Menu Structure Design Workflow ContentSource: Prioritizing Web Usability by Nielsen and Loranger
Union, KY home page
Cloverdale, CA home page
Make the Search obvious
Use a simple search
Do not offer Advanced options until after initial search
Google Search Results
Search Results from Areas of Site?
Menu Structure Navigation Options
Location of navigation Combination Consider your audience What about my organizational chart?
Things to avoid in your navigation Jargon Acronyms Large .pdf documents
Navigation Concerns – Compliance
Quick Test. Put your cursor in the address bar and TAB to a menu. Can you get to the levels below? Does it allow you to click to the next level?
Navigation Concerns – Explorer style Run out of space with
multiple levels Submenus that open
below the fold are overlooked.
Difficult to realize when I click on a link and then have to scroll up to review my content and back down to find the next link
Screen readers would have to read all levels of this type of menu
Name of City removed
Content Area Here
------------------------------ (fold on a 1024X768 display)
Navigation Concerns – Lack of… Denver’s old website
Overheard…
“Why do you need navigation, everyone uses the Search”
Overall Design Flow of the visitor’s eye Almost always end up in the middle Professionally designed Consistent Establishing structure
Where am I? What will I find? Where is the information I am looking
for?
Charleston School District HomepageWhat image does this portray?
Cumberland County, PA HomepageWhat image does this portray?
Charleston School District HomepageWhat image does this portray?
Cumberland County, PA HomepageWhat image does this portray?
Content Keep it short Use proper formatting for the web Be sure processes can be completed
to their fullest extent What do people really care about?
Mission statement? “Happy talk”?
Use simple language Cut, Cut, and Cut your text
Keep it Simple
Or Not?
How to Quickly Reduce the Effectiveness of Your Website Dead End people
Provide incomplete answers Make them look for contact information Assume everyone knows what you do Lots of Warm, Fuzzy talk Intimidate people with lots and lots of
text
What is wrong with these questions?
Don’t Create a “DEAD END”
Basic Text Rules
Left justify text Use bullets Use blocks of text less than 100
words Use columns to break up long
paragraphs Don’t use all caps Be VERY consistent in font styles
Basic Content Rules
Web content should be HALF of printed content
23% of visitors scrolled the first time they visited the Home page1
14% of visitors scrolled on internal pages1
Website visitors rely on visual cues instead of reading
1 Prioritizing Web Usability by Jakob Nielsen
Content
Reformatted Content
Reformatted for the Web Cut text Added bullets for lists Pulled phone number
to separate area Increased the size of
the Blue text Made a larger box
Content
Reformatted Content
Review Keep it simple Information is the King Navigation is the Queen Site Search is the Prince Prioritize your biggest issues and
work on those
Let’s look over a couple of sites Maple Grove, MN
http://www.ci.maple-grove.mn.us
Cedar Hill, TX http://www.cedarhilltx.com
Thanks for attending!
To register for the entire Website Management Conference Online series, please visit
http://www.websitemanagementconference.com/forms.aspx?fid=43
To view the remaining online seminars, please visit
http://www.websitemanagementconference.com/index.aspx?nid=74
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