html5mtl & mwnw hackathon - 2012-12-01 - the windows store opportunity
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HTML5mtl & MWNW hackathon - The Windows Store Opportunities
Frédéric HarperTechnical Evangelist @ Microsoft Canada
@fharper | outofcomfortzone.net
We are reimagining a partnership
Store & discovery
demo
Reach
Unprecedented Reach
100+languages
Store & Apps in:
200+markets
Buy from:
70+ markets ( including top 40 by GDP)
Local pricing & settlement:
Economics
Revenue Sharing
Starts at 70%for new apps
Jumps to 80%once your app makes $25,000
Pricing You control the pricing of your app
Prices from $1.49 to $999.99
Tiered model
Business Models
Flexibility of options
Existing relationship
Subscriptions
Consumable purchases
Use Your Existing Commerce
Use our ad system
Bring your own
Ad Supported
Time limited trials
Feature differentiated trials
One time Purchase
Persistent purchases
Expiring purchases
Purchases over time
Trials Matter
70x
downloads
10%
conversion
10x
revenue
Windows Phone Developer blog, March 2011
Trials in Windows 8
Time limited Feature differentiated
Time-based trials
/* No code*/
Trial conversion // get current productvar currentProduct = Windows.ApplicationModel.Store.CurrentProduct;
// get the license informationvar licenseInformation = currentProduct.licenseInformation;
// check to see if the user has an active non-trial licenseif (licenseInformation.isTrial) { // user has trial version of the application // prompt them to purchase before so we can enable full functionality
currentProduct.requestProductPurchaseAsync().then( function () { // Purchase succeeded
EnableFullFunctionality(); });
}
In-App Purhase// can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) {
//load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) {
//lookup a specific product var product1 = listing.productListings.lookup("product1");
if (!product1.isActive) { // purchase
currentApp.requestProductPurchaseAsync("product1").then( enableProduct1 );
} });
Advertisment Choices
Microsoft AdvertisementYour own
Add advertising to Windows 8 Apps
3
Set Ad Unit/App IDs in your AppSubmit Ad-enabled App to StoreTrack your success at PubCenter
1
Download Ad SDKAdd few lines of code to add AdsSupport for Metro HTML/XAML
2
Sign in to PubCenterRegister your app at PubCenterGenerate App ID and Ad Unit IDs
Activate Live AdsDownload Ad SDK Publish App to Store
www.windowsadvertising.com
Transparent Terms
Opportunity
Opportunity
500M
Windows
234M
Android phones
112M
iPhone
40M
iPad
13M
Android tablets
247M
Android
152M
iOS
30M
Mac
The Most Significant Developer Opportunity.
Ever.
