South Korea

09218105D Lam Kit Hung09081679D Lee Kwai Lan09075395D Ho Sze Ching09517712D Yip Tsz Wa Yvonne

The Land of Morning Calm

In Eastern AsiaSouthern half of the Korean Peninsula Bordering the Sea of Japan and the Yellow SeaArea: total: 99,720 sq km (country comparison to the world: 115)

land: 96,920 sq km water: 2,800 sq kmClimate Temperate climate Four distinct seasons

Brief Introduction

Motto:널리 인간을 이롭게 하라 ( 홍익인간 )"Devotion to the welfare of humanity“

National flower

Brief Introduction

National emblem

National flag

Brief IntroductionGovernment Type:

Republic

Country name: Conventional long form: Republic of Korea(ROK)Local form: Taehan-min'guk / Han'guk

Legal system:

Continental European civil law systems, Anglo-American law, Chinese classical thought; Has not accepted compulsory ICJ jurisdiction

Suffrage: 19 years of age

Population(2009 est.): 48,508,972 Country comparison to the world: 26

Age structure (2009 est.):0-14 years: 16.8% 15-64 years: 72.3% 65 years and over: 10.8%

Birth rate: Death rate: 8.93 births/1,000 population 5.94 deaths/1,000 population (2009 est. – nearly the lowest) (2009 est.)

Life expectancy at birth: total population: 78.72 years

Brief Introduction

Brief IntroductionReligion Shamanism Daoism and Buddhism Christianity Roman Catholics Confucianism Ch'ondogyoj

Jikjisa Temple

Brief IntroductionGDP & Economy(2008 est.):

Korea's GDP (PPP) per capita was estimated at $27,600

GDP - real growth rate: 2.2%

Unemployment rate: 3.2% country comparison to the world: 37Inflation rate (consumer prices): 4.7% Exchange rates: South Korean won (KRW) per US dollar - 1,101.7

Public Holidays

Liberation Day, 15 August

Brief Introduction

Choenamdan Bangeo Festival

Chungjang Recollection Festival

Icheon Rice Cultural Festival

Brief IntroductionKorean HistoryA modern nation with a history of over 5,000

yearsMyth - THE STORY OF TAN'GUN

August 25th, 1945 Korea was divided into North and South Korea

North Korea Community form-Democratic People's Republic of Korea &South Korea United States turned its authority - Republic of Korea  

World Heritage

Brief Introduction

Changdeokgung

Palace Complex

Gochang Dolmens Site

Other Attractions

Brief Introduction

Bampo Bridge

Jungdo Island

Naksan Beach

Kim Il Sung's Summer Residence

Ulsanbawi Rock

Jagalchi Market

Korean History – Korean WarJune 25th, 1950South Korea was invaded by North Korea Korean War lasted three years, ended in 1953Demilitarized Zone - The 4 kilometer-wide area

along the Military Demarcation Line which divides North and South Korea

Brief Introduction

9 Provinces, 7 administratively separate cities

Capital:Seoul - one of the world's top ten financial and commercial cities

The richest region: Ulsan

Brief Introduction

Transportation and energyBrief Introduction

Incheon International Airport

Express Bus Terminal

Seoul Metro’s New Golden Line 9

Seoul Subway Line 9

South Korea Taxi

South Korean fishing boats

Brief IntroductionHanbok 한복

Dol hanbok

Wedding clothing

Children's hanbok

Baby’s clothes

Female and male hanbok

Brief IntroductionHanok 한옥

Create a living space based on the coexistence of nature and humans

Types giwajip (nobility)

chogajip (peasantry)

Special design ondol gudeul +daecheong

Brief IntroductionFestivalSeollal 설날 – The Korean New Year

Chuseok 추석 – major harvest festival

Chuseokbim

Ganggangsullae

Tteokguk Perform sebae

songpyeon Seongmyo

Dano 단오

Daeboreum 대보름 “Great Full Moon”

SsireumSwing jump

Brief Introduction

Korean WaveFood – snacks / street food

Korean WaveFood – Main course (with many

garnish )

Yumm

y!!

Korean WaveSpicy Food!

Korean WaveEntertainment – MusicBig Bang - Top 10 Asian Boy Bands

2NE1 Super Junior - Top 10 Asian Boy Bands

SHINee

SS501

K-Pop

The earliest form of Korean pop music

Tort MusicTVXQ

Korean WavePopular Drama & Movie - changes

Dramatic mini-series

International BrandKorean Wave

Current IssuesCyber suicide

South Korea shaken by celebrity suicide

! Beauty industry is a big business in South Korea Cosmetic surgery

Improve their career prospects?

Surgery is becoming more and more common

operations have become cheaper?

Korean Culture

Confucianism

Hierarchy

Respect

Harmony

History of CONFUCIANISM

World view and social relations influenced by indigenous shamanistic religion, the ancient religious and philosophical traditions of ChinaShamanism, Buddhism, Confucianism, and Taoism: Forming Korean culture & pattern of social relations

Key categorical dimensions of culture1.)Human Nature Confucian, Neo-Confucian and philosophersShaping the Korean view of human nature

2.)Collectivism - concept of "neighbor”: 1.) develop a closed community; 2.) views each individual as a member of a group emphasis unified efforts

Applications (Modern): - identify appropriate ranking with prescribed rules for defining senior and social status

HierarchyDifferent ways to speak to the elderly or the same age as you:1. Emphasizes on family hierarchies, detailed genealogies: Much respect is given to elders – e.g. sit at the table 1st others – e.g. Leave before the elders finishFather-son relationship - expand to other institutionse.g.leaders and superiors;juniors or subordinates raise questions to seniors.Bowing:The deeper the bow, the more respect you are showing

ImpactsWhen foreigners interact with Korean, they may use the following ways to avoid cultural conflicts:1.)Follow Koreans’ way to react and behave i.e. combine different ways of greeting2.)Be aware of how to communicate with them i.e. talk to whom, use the proper appellation3.)Show your respect wherever you go and whatever you do i.e. let elderly pour your drink and eat first4.)Leave individual achievements behind i.e. engage in group activities – focus on teamwork5.)Pay attention to your manners instead of the content of contract

Restaurant: - Pay attention to the sitting arrangement - Provide comprehensive services to fulfill their needs and wants

ImpactsHospitality

Industry

Higher positions in a company occupied by menPeople have the highest authority in a unit receive the greatest respect

Due to limited sphere of freedom : succumb to the decisions of the people in higher authority

Society

Impacts

Individual

RespectShake hands 1. Two - hand maneuver – use in all situations (esp. giving & receiving) – show respect2. Shake with your right hand & place your left hand between your wrist & elbowGuests invited to a home remove their shoes before entering be arranged the warmest /best positionGuests invited for a meal or party bring small gifts in appreciation gifts: open in front of the giver

Invited to a drinking party : expected to drink offer to pour the drink of the others

use both hands to pour & accept a drink Traditional greeting: gentle nod & slight bowBusiness cards: present face up accept with both hands exchanged in professional meeting for 1st time glance briefly at the card(name & positions)

Foreign visitors : address people formally

RespectShow

respect

The greeting : Annyong hashimnikka? - show special respectEncounter a group of people the elderly are to be acknowledged first

Respect

HarmonyPeople treat others equally without discriminationi.e. Professionals earnings = Unionized bus driver in SeoulSocietal stability - essential for survival and progressHarmony within Business world:e.g.superior obligated to track subordinates‘ hidden feelingscreating a sense of unity and intimacy Harmony in personal relationships is a dominant force in a Korean’s life Conflicts - avoid open confrontation & allow save face

3rd party to act as an intermediary

ImpactsHospitality

industryHotel: - Staffs should avoid conflicts / come into arguments with guests - Manager can be the 3rd party to resolve the problems Encounter a group of people - Elderly are to be acknowledged first

Local Culture

Weddings 1. Marriages arranged by parents 2. Wedding ceremony wear traditional-style costumes Family 1.Women retain their birth names 2.Traditional homes guests sit on cushions

Customs

①Never pour your own drink let the elderly people pours your drink; turn away from him as you drink → apply the two-hand technique

②Alcoholic drinks are common in company before meals③Soup a vital part of every meal④Generally like hot/spicy food

red pepper is an indispensable seasoning

Dining

Local Culture

① - Keep glass half full- Drink slowly - Never let it be empty

② Own rice and soup;Others placed in the centre of the table

③ Metal chopsticks and spoons commonly used utensils④ Right hand pass the food & pour the drink;

Left hand support the forearm or wrist ⑤ Adults Eating while walking on the street

Dining - Business

Local Culture

① Nod accompanied by handshake (esp. S.Korean)② Common greeting: Annyong haseyo?③ Young children bow or nod when greeting adults④ Personal space limited in South Korea

generally do not form queues; pushing and crowding are considered normal e.g. everyone may crowd around & push to enter a bus

Socializing

Local Culture

① Refer to others by their given name(except among peers and very close friends)

② Admit ignorance or uncertainty try to answer even if they think it is wrong

③ Custom Decline a gift at least twice④ Gift giving Simple and Personal ⑤ The word “friend” Reserved for the same age

Socializing

Local Culture

① Refer to the age to differentiate the relationship② Heterosexual people (same sex)

commonly walk hand in hand③ Extremely direct communicators ask naturally

e.g. “How old are you?” or“How much money do you make?”④ Selection of nouns and pronouns

Implying different levels of social status ; determined by hierarchy

⑤ Often speak very loudly, sounds as though they are shouting

Socializing

Local Culture

Appearance is important to them e.g. 1. Men go to work in suits, 2. Women wear skirts and heels

Socializing - Dressing

Local Culture

① Entertaining important for doing business② Contracts:

starting point of a business agreement flexible: adjustments can be made legal implications: less important than interpersonal relationship loosely structured consensus statements

Local CultureBusiness Manner

④ Use Korean title with family name⑤ Use Mr./Mrs./Miss if there is no title⑥ Criticizing someone in public so as to prevent

loss of face⑦ Business people devote a great deal of time

getting to know the peopleprefer to do business with whom they have a personal connection

⑧ Most Koreans have 3 names

• South Koreans.

Local CultureBusiness Manner

⑨ Relationships developed through informal social gatherings

⑩ Make each other successful by Mutually Trust & RespectBusiness cards/ “name card” in Korean : → Show interest and look it over thoroughly→ First : Title ; Second: Surname e.g. “Manager Kim”

Local CultureBusiness Manner

① Business gifts often presented at the 1st meeting② Give to those who have helped them or assist them

in the future③ Family gift giving:

- Candles,- A large box of matches - Even toilet tissue

④ Proper gift to any family occasion is money⑤ New Year’s give lucky money to children

Local CultureGift

Giving

Family :just move into a new house

⑥ Koreans feel more comfortablebuying household items & leaving the wrapped package on the table

⑦ Not always the gift item that counts, it's first-class or luxury brand name

⑧ Gift wrapping: how it looks is important than the item itself

Local CultureGift

Giving

① Say yes to questions lose face The way you phrase a question is crucial

② Not generally like to haggle with foreign customers③ Try not to exchange items or haggling excessively

during the morning hours

Local CultureShopping Industry

1st day of the 1st lunar month 1 to 3 January Families gather around & dress in their best clothes younger members make New Year’s obeisance to their elders & Family members bow to older person generally dress in traditional clothing Exchange gifts, honor the dead & enjoy large meal Fortunes are told

Local Culture

The New

Year

Holidays and celebrations

People 60th birthday - Hwan’gapExtended family members gather for a grand celebration

Local CultureHolidays and celebrations

Birthday celebration

100 days after a child’s birth

Small feast is held In honor of the child’s survival – Many died in the past

① Inappropriate to touch older people of opposite sex② Harmony in personal relationships

dominant force in a Korean’s life ③ Friendships tight-knit & valuable④ Difficult for them to admit failure

lose face in Korean culture

Local CultureValues & norms

Permeates every facet of Korean life External signals of politeness > other moral values

Involves listening & gauging the others’ mood Non verbal cues convey emotion & meaning through different means e.g. voice pitch and volume

Local CultureKibun

Nunchi

Drawing from Confucian beliefs signify Korean approach to harmony e.g. reply with positive answer show reluctance to give direct refusals Business culture Innate sense of loyalty employee obedience

Local CultureInhwa – eye

measure

Impacts on hospitality

Restaurant

① Provide foods with spicy items② Koreans’ fondness for kimchi

kimchi burger in the McDonald’s③ Managers

responsible to explain to other customers and employees

④ Wear traditional costumes during special days

Hotels & accommodations① Korean wave (e.g. Hong Kong )

- Decorate the rooms or other areas with 1. photos of the protagonists 2. beautiful scenery of popular Korean films

② Korean cultural products enters the markets of many countries

③ Many tourists would like to visit the film locations in Koreae.g. Korean drama ‘Full House’ scenery

Impacts on hospitality

① Children undertake physical development

② Golf expensive sports in the country

③ Main cultural interest of the younger generatione.g. visual media

④ Music - use western instrument to compose songs - Rock ballads the slower songs - samul nori and nongak (farmer’s music) rock and roll; heavy metal and hip-hop ⑤ The side dishes refilled at no charge if you wish for more

Western Culture

Hotels

① Sports facilities increasingly important part of everyday life in Korea

② Luxury hotels offer spa services on site, steam room, indoor swimming pool, aerobics, yoga and health club

Impacts on Hospitality

Conclusion

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References

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