I srael's High Tech Industry is recognized as a world leading hub for emerging technologies and global

businesses. The HTIA (High Tech Industry Association) is the main gateway to and from this industry,

representing its entire eco-system – start ups and entrepreneurs, global companies, local and global

VC's, universities, angels and top tier service providers.

Following the success of the HTIA 2010 conference in Jerusalem, with 4000 participants from all over

the world, including 120 speakers and executives from leading global companies and VC's, we are

delighted to invite you to the HTIA 2011 conference to seize the opportunities of the Israeli High Tech and

to examine the global tech trends up close.

The HTIA 2011, the annual conference of the High Tech Industry Association, will take place from

May 31st to June 2nd 2011 in Jerusalem. This event is the largest conference of its kind in Israel and one

of the most effective business events in the world, with delegations of global executives and investors

from around the globe, including China, India, US, Finland, Canada, and the EU.

HTIA 2010 hosted Israel's Top government officials including the Prime Minister of Israel - Mr. Benjamin

Netanyah, the Minister of Finance - Dr. Yuval Steinitz, the Mayor of Jerusalem - Mr. Nir Barkat, the

Minister of Education - Mr. Gideon Sa’ar. Mr. Haim Shani, the Director General of the Ministry of Finance

unveiled the Ministry’s new plan for Israel’s high tech industry.

This year, the HTIA Annual Conference 2011 will build on the foundations developed in last year’s event

to bring in high profile keynote speakers and international industry leaders to participate in intensive

roundtable discussions, One-on-One Meetings and networking opportunities.

From May 31st to June 2nd, 2011, the internationally recognized HTIA Business Innovation conference will

examine the endless possibilities of revolutionary thought.

We hope that you will not miss the chance to participate in

this landmark event.

Don't Miss Out…

l Learn about leading industry trends first hand

l Meet new interesting companies and innovative solutions

l Take an active part in roundtable discussions

l Network with a range of experts and professionals in the high tech industry

l Establish new strategic relationships and partnerships

l Take part in a high profile, international event

l See firsthand why Israel is known as the innovation leader in the industry

Highlights from HTIA 2010

HTIA 2010 Conference ProgramAll plenary sessions will have simultaneous translation to Chinese.Breakout sessions marked with * will have simultaneous translation Chinese.

MONDAY, JUNE 7th

18:00-20:00 Private Opening Reception (By Invitation Only) Keynote Address: Mayor Nir Barkat - Mayor of the City of Jerusalem Moshe Leon - Chairman, Jerusalem Development Authority

TUESDAY, JUNE 8th 08:00-09:00 Coffee & Registration

09:00-09:10 Welcoming Remarks Aaron Mankovski - Managing General Partner, Pitango Venture Capital; Chairman, HTIA Yair Seroussi - Chairman of the Board of Directors, Bank Hapoalim

09:10-09:45 Keynote Speaker: Minister Yuval Steinitz - Ministry of Finance

09:45-09:50 Remote Opening Bell Ceremony by Tel Aviv Stock Exchange Preformed By: Robert Ilatov - Member of Knesset Eyal Waldman - Chairman, President, & CEO, Mellanox Technologies

09:50-10:00 Keynote Speaker: Chen Dongzheng - Chairman, Shenzhen Stock Exchange

10:00-12:00 Breakout into First Roundtable Session Growth Financing A Real Necessity - Propose Solutions for Israeli High Tech Moderator: Eldad Tamir - Co-Founder, Tamir Fishman Speakers: Amir Aviv - President & CEO, Poalim Capital Markets Ester Levanon - CEO, Tel-Aviv Stock Exchange Eddy Shalev - Founder & Managing Partner, Genesis Partners Tzahi Sultan - Chairman, Clal Finance Underwriting Psagot

It’s all about Me-Dia: The New Media Consumer Moderator: Uri Adoni - Venture Partner, JVP

Speakers: Guy Bauman - VP & GM, VAS Division, Pelephone Yosi Glick - Co-Founder & President, Jinni Mody Kidon - CEO, Gitam BBDO Jonathan Sacks - General Partner, Genesis Partners Erez Shachar - General Partner, Evergreen Venture Partners Tzahi (Zack) Weisfeld - Senior Director Strategy & Business Development, Microsoft Presentations: AnyClip Yaron Leifenberg - CTO, Funtactix Rami Schwartz - Chairman, Olive Software Guy Spira - CEO, Ekoloko

Making Money in Venture Capital the LP Perspectives* Moderator: Alan Feld - Founder and Managing Partner, Vintage Investment Partners Speakers: Yael Elad - PE Consultant, Harel Insurance Joan C. Heidorn - Partner, Spur Capital Partners Noa Shoham - Head of Alternative Investments, Meitav Investment House Egbert Von Cramm - Partner, Sal Oppenheim

Mobility is Everywhere - The Evolution of the Mobile World Moderator: Moshe Raines - GM & VP Business Development, SanDisk Speakers: Ted Arnstein - Senior VP, Corporate Development, NXP Mary Coleman - Managing Director, US, Walden International Avichai Levy - EVP Marketing, Mobixell Dov Moran - Chief Executive Officer, Modu Rina Shainski - General Partner, Carmel Ventures Presentations: Itzik Frid - CEO, Mo›Minis Eran Yaniv - CEO, Perfecto Mobile Nissim Tapiro - VP of Engineering, PageOnce

The Arab World - An Untapped Opportunity Moderator: Chemi Peres - Managing Partner, Pitango Venture Capital Address: Minister Avishay Braverman - Minister of Minority Affairs, Government of Israel

Speakers: Habib Hazzan - Managing General Partner and Co-Founder, Al-Bawader Erel Margalit - Founder & Managing Partner, JVP Bashar Masri - Chairman of the Board & General Director, Massar International Smadar Nehab - Chief Executive Officer, Tsofen Speakers: Amal Ayoub - Chief Executive Officer, Metallo Therapy Inas Said - Chief Executive Officer, Galil Software

12:00 - 13:00 Lunch

13:00 - 15:00 Breakout into Second Roundtable Session Microsoft's On Line Speakers: Xuedong Huang - Senior Architect, Microsoft Online Division Presentations: Yaron Galai - Co-founder & CEO, Outbrain

India: The Next Frontier for Israeli Technology Moderator: David Keynan - CEO, BDO-I2I Speakers: Michael Assayag - Former Head of R&D, ECI Telecom B.V. Naidu - Chairman, Sagitaur Ventures India PVT Rajiv Mehrotra - Chairman, Shyam Telecom; Chairman, Telecom Equipment Manufacturers Association of India Sanjay Nayak - CEO & Managing Director, Tejas Networks Avi Wellingstein - President, Customer Business Division, Alvarion Presentations: Izik Kirshenbaum - Founder, Chairman and CEO, Siklu Kobi Marekno - CEO, Logia Group Michal (Michelle) Shik - VP of Business Development, Wandy

What Makes a Company Attractive to M&A Aggregators Moderator: Paul-Noël Guély - Managing Partner, Arma Partners LLP Speakers: Ted Arnstein - Senior VP, Corporate Development, NXP Semiconductors Bruce Beckloff - VP Corporate Business Development, ARM Nick Bray - CFO, MicroFocus Peter Kuerpick - Board Member and Chief Product Officer, Software AG

Laurent E. Le Gourrierec - Head of M&A, Alcatel Lucent Michael Matthews - Head of Strategy and Business Dev., NSN Yves Pitton - Senior VP Head of M&A, Kudelski Presentations: Alon Aginsky - CEO, cVidya

The World of Storage - Where To? Moderator: Alain Azagury - Director, XIV WW Development; Member, IBM Academy of Technology, IBM Speakers: Yochai Gal - CTO of EMEA South, EMC Erez Ofer - Partner, Greylock Partners Presentations: Dani Golan - Co-Founder & CEO, Kaminario Dr. Alex Winokur - CTO & Co-Founder, Axxana

Special Session for China High Tech Fair Delegation* Welcoming: Ambassador of China Mr. Chen Yingchun - Deputy Director of China High Tech Fair Organizing Committee & Vice Mayor of Shenzhen Moderator: Danny Tal - Consul, Consulate General of Israel in Guangzhou Speakers: Gao Guohui - Vice General Secretary of China Hi-Tech Fair, Organizing Committee & Shenzhen Municipal Government Sun Jian - Director, High and New Tech Dept., China Ministry of Commerce David Klein - Acting CEO, ASHRA - The Israel Export Insurance Corp. Ltd Aaron Mankovski - Managing General Partner, Pitango Venture Capital; Chairman, HTIA Rachel Roei - Director, Investment Promotion Center, Ministry of Industry Trade and Labor Li Wanshou - General Manager of Shenzhen Capital Group: How China & Israel VC can help China-Israel Hi-Tech Cooperation

15:00 - 15:30 Keynote Speaker: Pat Gelsinger - President and COO of Information Infrastructure Products, EMC

15:30 - 16:00 Keynote Speaker The status quo and outlooks of PE and VC investments in China - how technology innovations were transferred to business innovations John Zhao - Senior Vice President, Legend Holdings; CEO, Hony Capital

16:00 - 17:05 The Role of Government & The High Tech Industry Moderator: Haim Shani - Director General, The Ministry of Finance

17:05 - 17:20 The Challenges of the Local High Tech Industry Gil Sharon - President and CEO, Pelephone Communications

17:20 - 17:30 Closing Remarks Erel Margalit - Founder & Managing Partner, JVP

17:30 - 18:30 Exclusive Keynote Sessions Session 1: VC Reception (By Invitation Only) Honorary Guest: Pat Gelsinger - President and COO of Information Infrastructure Products, EMC

Session 2: NYSE Euronext Presentation Presentation By: Ronald Kent - Group EVP, Head of International Listings, NYSE Euronext Diederik Zandstra - Director, International Listings, NYSE Euronext

Session 3: MobileMonday Workshop - The Future of Mobile, Interactive Discussion Groups Moderator: Ofir Leitner - Founder & Chairman, MobileMonday Tel Aviv Speakers: Eran Barkat - Principal, BRM Hi-Tech Barak Ben-Ezer - Director of Business Development, Libra Trade Gili Raanan - General Partner, Sequoia Capital Rafi Ton - Founder & CEO, Innovocell Lior Yekoutieli - Entrepreneur and Executive Adviser

Session 4: GKH Law Firm Cocktail for Chinese delegations to conference (By Invitation Only)

20:00 Exclusive Preview of the Festival of Lights Guests will be treated to an exclusive preview of Jerusalem’s festival of lights. The evening’s events will include a private show of the Pyromania Group in the Habonim Gardens and organized tours in four different sections of the festival.

The festivities will begin at 20:30 at the Jaffa Gate. Families are welcome; Reservations are required

WEDNESDAY, JUNE 9th 08:30 - 08:50 Coffee & Registration

08:50 - 09:00 Welcoming Remarks by the Conference Co-Chairman Yahal Zilka - Managing Partner &, Magma Venture Partners

09:00 - 09:40 Innovative New Communication Services Moderator: Modi Rosen - Managing Partner & Founder, Magma Venture Partners Speakers: Thomas Aidan Curran - CTO Products & Innovation, Deutsche Telekom Jean Yves Leonnec - Senior VP, France Telecom

09:40 - 10:10 Keynote Speaker Peter Schwarzenbauer - Board of Management, Audi AG Marketing & Sales

10:10 - 10:35 One on One Dialogue Speakers: Guy Rolnik - Founder & Editor-in-Chief, TheMarker Gil Shwed - Founder & CEO, Checkpoint

10:35 - 11:00 Keynote Speaker Dr. Kristof Kloeckner - VP, Strategy & Enterprise Initiatives, Systems & Software; CTO, Cloud Computing Chief Strategist, IBM Corporation

11:00 - 11:45 The Role of Social Networks Moderator: Yossi Vardi Speakers: Yair Goldfinger - Co-Founder & CTO, Dotomi René Rechtman - Chief Executive Officer, goviral Jeremy Wenokur - Angel investor & Advisor to Apax Partner

11:45 - 12:30 The Technology of Education - Global Commitment to Future Generations Keynote Speaker: Minister Gideon Sa’ar - Ministry of Education Speakers: Shlomo Dovrat - General Partner & Co-Founder, Carmel Ventures

12:30 - 14:30 Breakout into Third Roundtable Session Capturing Chinese Market Opportunities for Israeli Hi-Tech* Moderator: Adv. David Hodak - Head, GKH Speakers: Doron Ben Sira - President, NICE APAC Gal Dymant - Chairman & CEO, Poalim Asia Direct Zhou Jiannan - Assistant President, Shenzhen Stock Exchange Ehud Levy - Managing Partner, Vertex Venture Capital Gavin Ni - CEO, Zero2ipo Alan Song - Managing Partner, SB China Venture Capital David Wang - CEO & President, Global Doctor & PICC Presentations: Moshe De Leon - President & CTO, Siverge Network Elad Inbar - CTO & Founder, Massive Impact

Is There Room for Startups in the Telecom Space? Moderator: Marcus Weldon - Corporate CTO, Alcatel-Lucent Speakers: Menashe Ezra - Managing Partner, Gemini Israel Funds Bo Ilsoe - Partner, Nokia Growth Partners David Leftley - Vodafone Ventures - Europe Zohar Levkovitz - CEO, Amobee Media Systems Dr. Georg Schwegler - Managing Director/CEO, T-Venture Holding GmbH Presentations: Doron Givoni - CTO & Founder, ComAbility Gilad Rozen - Founder, President & CEO, Celeno Prof. Dan Sadot - Founder, President, & CTO, MulitPhy Contexttream

Public Market Opportunities for Technology Companies 2010 - 2011* Moderator: Lyle Schwartz - Executive Director, Israel, Central Europe & Africa Coverage, European Equity Capital Markets, London, Goldman Sachs Speakers: Fu Binghui - Director, Chi-Next, Shenzhen Stock Exchange Ronald Kent - Group EVP, Head of International Listings, NYSE Euronext Ronit Harel Ben-Zeev - Senior VP, Economics Department Manager, Tel-Aviv Stock Exchange

Asaf Homossany - Managing Director, Israel and Central and Eastern Europe, NASDAQ Rubi Suliman - Partner, High Tech Practice, PricewaterhouseCoopers, Israel - Kesselman & Kesselman Yoram Tietz - Senior Partner, Ernst & Young Israel Presentations: Ilan Geler - CEO, N-Trig Raanan Gewirtzman - CEO, BroadLight Zvi Levforen - CEO, Exent Technologies

The Connected World Moderator: Ariel Efrati - VP, Amdocs Open Innovation and Strategic Investments Speakers: Guy Bauman - VP & GM, VAS Division, Pelephone Gil Dibner - Principal, Genesis Partners Dr. Barak Hershkovitz - Chief Technology Officer, Better Place Boaz Maoz - General Manager, Cisco Systems Israel Annie Shum - VP, Advance Technology, Amdocs Presentations: Noam Bardin - CEO, Waze Doron Elgressy - CEO, SupportSpace Morten Grauballe - Executive VP of Marketing, Redbend Barak Hershkovitz - CTO, Better Place

The Future of Cloud Computing Moderator: Amir Lahat - Head of Global Business Ventures, Nokia Siemens Networks Speakers: Noga Kap - Managing Director, BRM Group Dr. Kristof Kloeckner - VP, Strategy & Enterprise Initiatives, Systems & Software; CTO, Cloud Computing Chief Strategist, IBM Corporation Dor Skuler - VP of Corporate Strategy, Alcatel Lucent Asaf Somekh - Vice President of Marketing, Voltaire Presentations: Ophir Kra-Oz - Co-Founder, Cloudshare David Drai - Co-Founder & CEO, Cotendo

14:30 - 16:30 Breakout into Fourth Roundtable Session Consumer Electronics Trends and Future Directions Moderator: Edgar Tu - President, Sony Electronics’ Television Engineering of America

Speakers: Samuel Chang - General Manager, Corporate Business Development and M&A , LGE Adi Gan - General Partner, Evergreen Venture Partners Gabi Hileviz - Chief Executive Officer, Sigma Design/Coppergate Moshe Levin - Managing General Partner, DFJ Tamir Fishman Dov Moran - Chief Executive Office, Modu Ran Poliakine - Chief Executive Officer, Powermat Dan Stone - Vice President, Strategy & Corporate Development, Lenovo Ofer Vilenski - Chief Executive Officer, Hola! Presentations: Dror Yerushalmi - CEO, Valens Semiconductors David Yaish - Founder, President & CEO, Wisair

NextGen TV Experience - Over the Top Moderator: Gadi Tirosh - General Partner, JVP Speakers: Haggai Barel - Chief Executive Officer, Orca Yossi Deutsch - VP Business Development, CTO’s Office & Executive Team Member, NDS Yoram Mokady - VP Content & Regulation, HOT Presentations: Guy De Beer - CEO, Playcast Danny Peled - CEO, Goome Yishai Pnueli - Founder, Qlipso (Veoh) Ofer Shayo - CEO, TVinci Yoram Granit - CEO, BeeTV

Opportunities in Enterprise Software Moderator: Miki Migdal - CEO, SAP Israel Speakers: Oren Ariel - VP Innovation, HP Software & Solutions Yoni Cheifetz - Managing Director, Lightspeed Venture Partners Zeev Gal Tzur - Software Group Manager, IBM Israel Dr. Joerg Sievert - Partner, Europe & Israel, SAP Ventures Yoram Yaacovi - CTO & GM Technologies, Microsoft Israel R&D Center Dan Yachin - Research Director, EMEA Emerging Technology Group, IDC

Presentations: Yossi Cohen - CEO, Panya Eyal Rosenberg - Founder & CEO, Nipendo Sasha (Alexander) Gilenson - Founder, Evolven

Technologies in Education Moderator: Izhar Shay - General Partner, Canaan Partners

The Cleantech Phenomena* Keynote: Minister Gilad Erdan - Ministry of Environmental Protection Moderator: Meir Ukeles - Partner, Israel Cleantech Ventures Speakers: Giora Dishon - Co-Founder, Nova Measuring Instruments Andrew Kau - Managing Director, USA, Walden International Israel Kroizer - CEO, Bright Source Energy Ori Yogev - Chairman, Whitewater Presentations: Zvi Segal - CEO, Metrolight

Contact Information

To find out how you can take an active role in this event, please contact the conference organizers at:

Shany Peleg

International Department, Oscar4B

31 Habarzel St.

Tel Aviv Israel 69710

Mobile: +972-52-3813140

Phone: +972-36440271

shany@oscar4b.com

www.htia2011.co.il

HTIA Conference 2010