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Page 1: HSI -0.7 4.6 -4.9 7.1 11.1 10.5 9.4 HSCEI -1.0 6.5 -13.8 5 ... · company’s plan to close stores more aggressively is aimed at saving its bottom line and boosting ... Amway and

Dim Sum Express

Oct 15, 2015 Equity Research

Key index performance

Hong Kong ADRs

Econ data release

Source: Bloomberg

GF events

Source: GF Securities (HK)

Market 1D 1M YTD 15E 16E 15E 16E

HSI -0.7 4.6 -4.9 7.1 11.1 10.5 9.4

HSCEI -1.0 6.5 -13.8 5.7 10.3 7.3 6.6

MXCN -1.0 6.5 -6.4 8.6 11.8 9.0 8.1

SHSZ300 -1.1 8.1 -3.6 11.7 13.7 11.5 10.1

SHCOMP -0.9 8.6 0.9 11.9 14.5 12.3 10.8

SZCOMP -1.2 19.2 33.1 26.6 23.1 22.1 17.9

INDU -0.9 2.0 -5.0 8.9 7.6 14.2 13.2

SPX -0.5 0.8 -3.1 10.2 9.7 15.3 14.0

CCMP -0.3 -1.6 1.0 15.1 8.8 18.1 16.6

UKX -1.2 2.2 -4.5 8.4 14.5 14.5 12.6

NKY -1.9 -0.8 2.5 9.1 8.6 15.6 14.4

Chg (%) EPS (%) P/E

HK

ticker Company

Local

(HK$)

Daily

(%)

ADR

(US$)

Daily

(%)

1398 ICBC 4.9 -1.60 12.6 -0.47

941 CHINA MOBILE 91.2 -1.46 60.0 1.57

857 PETROCHINA 6.3 0.64 80.9 1.97

939 CCB 5.6 -1.41 14.4 -0.55

700 TENCENT 142.6 -0.21 18.4 -0.05

3988 BANK OF CHINA 3.6 -1.37 11.5 -1.63

5 HSBC 61.7 -0.88 39.8 0.63

2628 CHINA LIFE 28.7 -2.55 18.5 -0.59

386 SINOPEC 5.6 -0.36 71.9 1.44

2318 PING AN 41.8 -0.83 10.7 0.09

China

Data Date Period Prior Cons

Ind Prod Growth Cum 19-Oct SEP 6.30 6.26

Ind Prod Growth Mthly 19-Oct SEP 6.10 6.03

FAI Cum YoY 19-Oct SEP 10.90 10.81

Retail Sales Cum 19-Oct SEP 10.50 10.48

Retail Sales Mthly 19-Oct SEP 10.80 10.81

GDP Cum YoY 19-Oct 3Q 7.00 6.93

GDP QoQ 19-Oct 3Q 1.70 1.78

GDP Quarterly YoY 19-Oct 3Q 7.00 6.74

US

Data Date Period Prior Cons

CPI Urban YoY 15-Oct SEP 0.20 -0.11

Initial Jobless Claims 15-Oct 10-Oct 263.00 268.64

Cont Jobless Claims 15-Oct 3-Oct 2204.00 2201.10

Date Event Location

19 Oct Peak Sport investor luncheon Hong Kong

A-Share Market Investment Strategy: President Xi’s UK visit a potential catalyst for football-related A-share names

The Ministry of Foreign Affairs has indicated that President Xi will visit the UK during Oct 19-23. Apart from attending events hosted by the Queen and meeting the Prime Minister, President Xi will also visit technological research and business projects in Manchester. We believe a wide variety of subjects will be covered during the visit with a series of cooperative agreements to be reached. In addition to the two important topics of nuclear power and high-speed rail development, cooperation in football is also worth noting. Retail: Cross-border e-commerce to offer opportunities for overseas health products

The GFRI (which includes e-commerce and emerging channels) outperformed top 100 retailers’ sales growth in Aug. The expansion of the cross-border e-commerce channel has allowed overseas health products meeting their respective local food and drugs regulation to be imported into China. We believe this will substantially lower the entry barrier to the Chinese market, offering opportunities for leading overseas brands whose development in China’s offline market was previously limited. We have a neutral view on the sector, and see a fair amount of downward pressure on its 3Q15 earnings outlook.

Hong Kong Market Luk Fook (590 HK, Hold): 2Q gem-set SSS weak in HK but China still positive; maintain Hold

Overall SSS rebounded in 2QFY16 led by the gold fever in Jul and Aug. While gold product SSS rebounded, gem-set product SSS dropped further. Management is cautious on the near-term outlook and expects a bottoming out in 4QFY16 at the earliest. The net store openings target for FY16 has been cut from 100 to 80 stores. We lower our FY16/17 net profit estimates by 6% to reflect lower HK & Macau SSS assumptions, fewer new stores in China and lower GM. We lower our TP from HK$23.10 to HK$21.80. Maintain Hold. Daphne (210 HK, Underperform): Weak 3Q, 4Q still challenging

Weak SSS in 3Q15 was mainly a result of a lower ASP due to heavy discounts in Aug and Sep. The company’s plan to close stores more aggressively is aimed at saving its bottom line and boosting store efficiency, however the low brand loyalty and high price sensitivity in the mass market may dilute efforts to raise sales per store. We maintain our estimate for a loss in FY15 given negative SSS and the decline in GM YoY in 3Q15. 4Q15 still looks challenging for both SSS and GM. We maintain our TP of HK$1.20 and our Underperform rating. IGG (799 HK, Buy): Takeaways from conference call with management; further weakness in 3Q15

The two key games launched this year have not performed well. In addition, its core games are entering a period of decline, with both Castle Clash and Clash of Lord seeing an accelerated decline in gross revenue in 3Q15. We expect revenue to decline by 14% YoY (11% QoQ) during the quarter, and see a 61% YoY (35% QoQ) drop in net profit on increased marketing expenses for its mobile IM app, Link. There is only one key game still in the pipeline for this year. Our earnings forecasts and rating are under review.

Alex Fan, CFA, Head of Research, SFC CE No. ADJ672 [email protected] +852 3719 1047 Gao Yedong, Editor, SFC CE No. BAI002 [email protected] +852 3719 1026

Page 2: HSI -0.7 4.6 -4.9 7.1 11.1 10.5 9.4 HSCEI -1.0 6.5 -13.8 5 ... · company’s plan to close stores more aggressively is aimed at saving its bottom line and boosting ... Amway and

Oct 15, 2015

Page 2

Dim Sum Express

Investment Strategy: President Xi’s UK visit a potential catalyst for football-related A-share names

Nuclear power, HSR, football cooperation key to watch during Xi’s UK visit The Ministry of

Foreign Affairs has indicated that President Xi will visit the UK during Oct 19-23, which would be the first state visit to the country paid by a Chinese President in a decade. Apart from attending events hosted by the Queen and meeting the Prime Minister, President Xi will also visit technological research and business projects in Manchester. We believe a wide variety of subjects will be covered during the visit with a series of cooperative agreements to be reached. In addition to the two important topics of nuclear power and high-speed rail development, cooperation in football is also worth noting. Football cooperation As a football lover himself, President Xi has long called for reforms in the

Chinese football industry. In fact, football was a major topic when he met Prince William in early Mar. We believe Xi’s upcoming visit to Manchester is likely to foster the two country’s cooperation in this field. Related A-share stocks include Ledman Optoelectronic (300162 CH), Lander Sports Development (000558 CH), Jiangsu Sainty (600287 CH), Hualu Baina Film & TV (300291 CH) and United Travel (600358 CH). Nuclear power and HSR development In addition, companies also worth watching in relation to

nuclear power development include SUFA Technology Industry (000777 CH), China First Heavy Industries (601106 CH), Shanghai Electric (601727 CH), Yingliu Electromechanical (603308 CH), JIULI Hi-tech Metals (002318 CH) and Jiangsu Shentong Valve (002438 CH); those related to high-speed rail development include CRRC (601766 CH), China High-Speed Railway Technology (000008 CH), Yonggui Electric Equipment (300351 CH), Jinxi Axle (600495 CH) and China Railway Construction (601186 CH).

Retail: Cross-border e-commerce to offer opportunities for overseas health products

Offline retail sales yet to pick up The GF Retail Index rose 13.42% YoY in Aug, strengthening by

1.25pp YoY and 0.10pp MoM. In contrast, the top 100 retailers across the country saw sales grow by just 0.90% YoY during the month, slowing by 2.4pp YoY and 0.6pp MoM, with any improvement yet to be seen. The GFRI outperformed top 100 retailer sales growth as the former also covers the e-commerce and other emerging business channels. YoY sales growth at the top 100 retailer in Aug was mainly driven by strength in jewelry and home appliances, while YoY sales declines were seen in apparel, food products, goods for daily use and cosmetics. Cross-border e-commerce to offer opportunities for overseas health products The

competitive landscape of the health product industry in China has previously been stable with Amway and BY-Health (300146 CH) dominating the market. However, the expansion of the cross-border e-commerce channel has allowed overseas health products meeting their respective local food and drugs regulation to be imported into China. We believe this will substantially lower the entry barrier to the Chinese market, offering opportunities for leading overseas brands whose development in China’s offline market was previously limited. In addition, we also highlight cross-border logistics firms with high barriers to competition and clear earnings visibility. 3Q15 earnings under pressure We have a neutral view on the sector as a whole, and see a fair

amount of downward pressure on its 3Q15 earnings outlook. We like Lao Feng Xiang (600612 CH), Yonghui Superstores (601933 CH) and Wangfujing Department Store (600859 CH) as defensive plays, and Dashang (600694 CH) given the considerable share price corrections it has recently been through. We also suggest watching Hualian Department Store (000882 CH) which might resume trading within this month, as well as Lansheng Corporation (600826 CH) given the SOE reform and Shanghai Disneyland investment themes.

Luk Fook (590 HK, Hold): 2Q gem-set SSS weak in HK but China still positive; maintain Hold

2QFY16 gem-set SSS fell 26% Overall SSS rebounded to -6% in 2QFY16 (vs -18% in 1QFY16),

led by the gold fever in Jul and Aug. While gold product SSS rebounded to +5% in 2QFY16 (vs -

Page 3: HSI -0.7 4.6 -4.9 7.1 11.1 10.5 9.4 HSCEI -1.0 6.5 -13.8 5 ... · company’s plan to close stores more aggressively is aimed at saving its bottom line and boosting ... Amway and

Oct 15, 2015

Page 3

Dim Sum Express

18% in 1QFY16), gem-set product SSS dropped further to -26% (vs -18% in 1QFY16). In HK & Macau, the SSS rebound to -7% in 2QFY16 (vs -19% in 1QFY16) was led by the 6% gold product SSSG (vs -20% in 1QFY16). Gem-set SSS weakened to -28% from -19%. In China, gem-set SSSG was kept at +13% (vs +23% in 1QFY16) despite a high base. The gold product SSS decline narrowed from -7% in 1QFY16 to -1% in 2QFY16. Product mix For the company’s 2QFY16 retail operations, management stated that gem-set sales

mix dropped YoY from 35% to 28% due to a higher sales mix of gold products. During the period, the sales mix of platinum was pretty stable at 5%. Outlook 1) LF did not release SSSG data during Golden Week this year as sales performance

during the week was not “golden”. 2) Management is cautious on the near-term outlook and expects a bottoming out in 4QFY16 at the earliest. 3) The net store openings target for China in FY16 has been cut from 100 to 80 due to delays in the opening of certain department stores given the renovation work needed to upgrade them into shopping malls. 4) Gem-set GM for both retail and wholesale saw a slight decline due to increased promotions and the decline in the raw diamond price. 5) Management expects no major changes in store number in HK & Macau in FY16 but expects there to be less stores in traditional prime shopping districts and more stores in residential areas and the New Territories. 6) Management still expects to see a mild increase in average rental reversion in FY16, led by a rental increase for shops in residential areas. Maintain Hold We lower our FY16/17 net profit estimates by 6% to reflect lower HK & Macau SSS

assumptions, fewer new stores in China and lower GM. Following this earnings revision, we forecast a 6% net profit decline in FY16 and 6% net profit growth in FY17. Compared to peers, LF still has the room to improve its gem-set sales mix in China (21% vs 36% in HK & Macau market in FY15). This would mean a better earnings outlook than CTF (1929 HK, Underperform), in our view. We lower our TP from HK$23.10 to HK$21.80, still based on 8.5x FY16E P/E (its historical average forward P/E).

(Albert Yip, CFA, Research Analyst, SFC CE No. ADT599, [email protected] +852 3719 1010)

Daphne (210 HK, Underperform): Weak 3Q, 4Q still challenging

3Q15 SSS dropped further 3Q15 SSS declined QoQ to -20% from -18% in 2Q15 on a high

comparable base (+6% in 3Q14 vs -2% in 2Q14). The SSS decline was mainly led by a lower ASP as the company had offered heavier discounts in Aug and Sep due to 1) the clearance of 2015 Spring and Summer as well as 2014 Summer product inventories and 2) the very aggressive discounts offered by some competitors. We expect a slight decline in GM in 3Q15. More store closures During 3Q15, the company had a net closure of 219 stores. The company

expects this to reduce by another 200 stores in 4Q15. The net closure number in 2H15 will be greater than management’s guidance of 200+ stores provided in Aug 2015. Although we think the more aggressive store closure plan is a good move to save bottom line and boost store efficiency, the low brand loyalty and high price sensitivity in the mass market may dilute efforts to raise sales per store. 4Q15 still challenging The company will continue to clear its 2014 Summer and 2015 Spring and

Summer product inventories through domestic online platforms and franchisees and export sales in 4Q15. We are concerned that the company may need to increase discounts for 2015 Fall and Winter products because the level of these inventories may be excessive, given the company may not have had an aggressive store closure plan when these production orders were placed. The company targets to lower inventory turnover days to 200 days by the end of FY15 (vs 238 days in 1H15). We therefore expect GM pressure to continue in 4Q15. Furthermore, Singles Day online sales could also hurt Daphne’s SSS in 4Q15. Maintain Underperform Given negative SSS and the decline in GM YoY in 3Q15, we maintain our

estimate for a loss in FY15. 4Q15 still looks challenging for both SSS and GM. We maintain our TP of HK$1.20, based on 0.4x FY15E P/B.

(Albert Yip, CFA, Research Analyst, SFC CE No. ADT599, [email protected] +852 3719 1010)

Page 4: HSI -0.7 4.6 -4.9 7.1 11.1 10.5 9.4 HSCEI -1.0 6.5 -13.8 5 ... · company’s plan to close stores more aggressively is aimed at saving its bottom line and boosting ... Amway and

Oct 15, 2015

Page 4

Dim Sum Express

IGG (799 HK, Buy): Takeaways from conference call with management; further weakness in 3Q15

Poor performance in new games At the beginning of this year, the company guided that three key

new games would be commercialized this year. Two of them have now been launched, but have not performed well. Final Fable, launched in Jun, delivered average performance in 3Q15; Game of King performed poorly and was subsequently re-released. Meanwhile, the launch of Age of Kingdoms was delayed from Sep to Nov. Core games entering a period of decline Core games including Castle Clash and Clash of Lord

saw an accelerated decline in gross revenue in 3Q15, mainly due to their maturity. Monthly gross revenue from Castle Clash decreased from US$10m in 2Q15 to around US$9m in 3Q15. Monthly gross revenue from the Clash of Lord series dropped from around US$3m in 2Q15 to around US$1.5m in 3Q15. Margin contraction on increased promotional efforts for Link The company increased

marketing efforts to promote its mobile IM app Link in 3Q15. As such, we expect net margin to narrow further compared with 2Q15. Stable dividend policy Management indicated that the company will maintain a stable dividend

payout ratio of around 30%. Further weakness in 3Q earnings Given the continued decline in core games and poor

performance in new games, we expect revenue to decline by 14% YoY and 11% QoQ in 3Q15. We expect net profit to decline by 61% YoY and 35% QoQ to US$7m in 3Q15 due to increased marketing expenses for Link. Rating under review There is only one key game still in the pipeline for this year. We see more

downside risk due to the continued decline in existing core games and more uncertain earnings contribution from new games in coming few quarters. The company’s share have rebounded by 15% this month and are now trading at 13.5x 2015E P/E and 10x 2015 ex-cash P/E. Our earnings forecasts and rating are under review.

(Ryan Zhu, Research Analyst, SFC CE No. BDK820, [email protected] +86 755 8826 3160)

Page 5: HSI -0.7 4.6 -4.9 7.1 11.1 10.5 9.4 HSCEI -1.0 6.5 -13.8 5 ... · company’s plan to close stores more aggressively is aimed at saving its bottom line and boosting ... Amway and

Oct 15, 2015

Page 5

Dim Sum Express

Rating Definitions Benchmark: Hong Kong Hang Seng Index Time horizon: 12 months

Company ratings

Buy Stock expected to outperform benchmark by more than 15%

Accumulate Stock expected to outperform benchmark by more than 5% but not more than 15%

Hold Expected stock relative performance ranges between -5% and 5%

Underperform Stock expected to underperform benchmark by more than 5%

Sector ratings

Positive Sector expected to outperform benchmark by more than 10%

Neutral Expected sector relative performance ranges between -10% and 10%

Cautious Sector expected to underperform benchmark by more than 10%

Analyst Certification The research analyst(s) primarily responsible for the content of this research report, in whole or in part, certifies that with respect to the company or relevant securities that the analyst(s) covered in this report: (1) all of the views expressed accurately reflect his or her personal views on the company or relevant securities mentioned herein; and (2) no part of his or her remuneration was, is, or will be, directly or indirectly, in connection with his or her specific recommendations or views expressed in this research report.

Disclosure of Interests (1) The proprietary trading division of GF Securities (Hong Kong) Brokerage Limited (“GF Securities (Hong Kong)”) and/or its affiliated or associated companies do not hold any shares of the securities mentioned in this research report. (2) GF Securities (Hong Kong) and/or its affiliated or associated companies did not have any investment banking relationships with the companies mentioned in this research report in the past 12 months. (3) All of the views expressed in this research report accurately reflect the independent views of the analyst(s). Neither the analyst(s) preparing this report nor his/her associate(s) serves as an officer of the companies mentioned in this report, or has any financial interests in or holds any shares of the securities mentioned in this report.

Disclaimer This report is prepared by GF Securities (Hong Kong). It is published solely for information purpose and does not constitute an offer to buy or sell any securities or a solicitation of an offer to buy, or a recommendation for investing in, any securities. This research report is intended solely for use by the clients of GF Securities (Hong Kong). The securities mentioned in this research report may not be allowed to be sold in certain jurisdictions. No action has been taken to permit the distribution of this research report to any persons in any jurisdictions that the circulation or distribution of such research report is unlawful. The information contained in this research report has been compiled or arrived at from publically available sources believed to be reliable in good faith, and no representation or warranty, either express or implied, is made by GF Securities (Hong Kong) as to their accuracy and completeness. GF Securities (Hong Kong) accepts no liability for any losses arising from the use of the materials presented in this research report, unless otherwise required by applicable laws or regulations. Please be aware of the fact that investments involve risks and that the prices of securities may fluctuate and therefore returns may vary. Past results do not guarantee future performance. Any recommendations contained in this research report do not have regard to the specific investment objectives, financial situation and the particular needs of any individuals. This report is not to be taken in substitution for the exercise of judgment by the respective recipients of this report. Where necessary, the recipients should obtain professional advice before making investment decisions. GF Securities (Hong Kong) may have issued, and may in the future issue, other communications that are inconsistent with, and reach different conclusions from, the information presented in this research report. The points of view, opinions and analytical methods adopted in this research report are solely expressed by the analyst(s) but not GF Securities (Hong Kong) or its subsidiaries. The information, opinions and forecasts presented in this research report are the current opinions of the analyst(s) as of the date appearing on this material and are subject to changes at any time without notice. The salespersons, dealers or other professionals of GF Securities (Hong Kong) may deliver opposite points of view to their clients and the proprietary trading division with respect to market commentaries and dealing strategies either in writing or verbally. The proprietary trading division of GF Securities (Hong Kong) may have investment decisions which are contrary to the opinions expressed in this research report. GF Securities (Hong Kong) or its affiliates or respective directors, officers, analysts and employees may have rights and interests in the securities mentioned in this research report. The recipients should be aware of relevant disclosures of interests (if any) when reading this report. Copyright © GF Securities (Hong Kong) Brokerage Limited. Without the prior written consent obtained from GF Securities (Hong Kong) Brokerage Limited, any part of the materials contained herein should not (i) in any forms be copied or reproduced or (ii) be re-disseminated. © GF Securities (Hong Kong) Brokerage Limited. All rights reserved. 29-30/F, Li Po Chun Chambers, 189 Des Voeux Road Central, Hong Kong Tel: +852 3719 1111 Fax: +852 2907 6176 Website: http://www.gfgroup.com.hk