hsc business studies · using the qantas case study and at least one relevant media item that you...

HSC Business Studies…

Course Information and

Assessment

2018

HSC ASSESSMENT IN HSIE

The HSIE Faculty will follow the policy and procedures outlined in the AHS

Assessment Policy and Procedures Booklet.

Please note in particular the following points;

• If you have a legitimate reason why you will be unable to achieve an

assessment deadline, you may be eligible for special consideration

on your task. You must notify your teacher and negotiate this well

BEFORE the due date of your task. You may require supporting

documentation.

• All tasks are generally required to be submitted in PAPER form, NOT

electronically, unless your task specifically states otherwise. Be

organised.

• Be aware that computer or electronic failure are NOT considered

by NESA to be a valid reason for a late or non-completion of tasks.

Always, always, always back up your work.

• Be aware that NESA requires HSC students to submit their tasks

before the end of school day ON THE DUE DATE and it will therefore

be enforced in HSIE that all tasks must be received by 2.50pm.

• Failure to submit your task on or before the due date will result in an

N-Award Warning Letter and a ZERO mark …AND you will still have

to submit the task to clear the warning and to be able to complete

the course.

Exceptions include the following;

• ILLNESS fully covered by DOCTORS CERTIFICATE. You must see

your classroom teacher / Head Teacher HSIE before school the

morning of your return and present your paperwork.

• MISADVENTURE covered by a MISADVENTURE FORM. See your

classroom teacher / Head Teacher HSIE before school the

morning of your return to school and present your paperwork.

Non-Serious Attempts and Malpractice.

• NESA requires that all student assessments submitted are a serious

attempt of the task. Non-Serious Attempts attract and N-Award

Warning Letter and you will be required to resubmit the task to

ensure you meet NESA standards of ‘diligence’. Please be aware you

must make a ‘reasonable attempt’ of all assessment tasks. Your

teacher will specifically advise you of what constitutes a ‘reasonable

attempt’.

• Malpractice is a serious matter and includes plagiarism and cheating.

In HSIE, there is a significant research component across our

subjects and it is important to pay particular attention to plagiarism

and accurate referencing. ANY infraction to NESA policy will result

in a ZERO mark on the task, an N-Award Warning Letter and you

will be required to resubmit the task. Be aware that further

consequences can include Executive intervention, suspension and

formal reporting. Please refresh and ensure you understand your

obligations as outlined during the compulsory “All my Own

Work” program or seek advice from your teacher if you are

unsure of your obligations.

For further information on Ambarvale High School Assessment requirements. Please refer to your HSC Assessment Booklet for further information.

Faculty: HSIE Course: Business Studies In this Subject you will cover:-

Topic

Operations

Marketing

Finance

Human Resources

HSC Course Assessment Components The mandatory components and weightings for the HSC course are set out below. The internal assessment mark submitted to the NESA is to be based on the HSC course only. A Knowledge and understanding of course content (40%) B Stimulus based skills (20%) C Inquiry and research (20%) D Communication of business information, ideas and issues in appropriate forms (20%)

COMPONENTS WEIGHTING

TASK 1 TASK 2 TASK 3 TASK 4

Due: Term 4, Week 8

Due: Term 1, Week 8

Due: Term 2, Week 2

Due: Term 2, Weeks 9/10

Investigation of Operations

Extended Response Task

Marketing Plan HSC Trial Exam

Outcomes Outcomes Outcomes Outcomes

H1, H2, H4, H5, H6, H7,

H8, H9

H3, H5, H8, H9 H2, H5, H6, H7, H8, H9,

H10

H1, H2, H3, H5, H6, H8, H9, H10

A 40 % 10 10 10 10

B 20 % 5 5 5 5

C 20 % 5 5 5 5

D 20 % 5 5 5 5

Total Marks 100 % 25 25 25 25

Course Outcomes: H1 critically analyses the role of business in Australia and globally

H2 evaluates management strategies in response to changes in internal and external influences

H3 discusses the social and ethical responsibilities of management

H4 analyses business functions and processes in large and global businesses

H5 explains management strategies and their impact on businesses

H6 evaluates the effectiveness of management in the performance of businesses

H7 plans and conducts investigations into contemporary business issues

H8 organises and evaluates information for actual and hypothetical business situations

H9 communicates business information, issues and concepts in appropriate formats

H10 applies mathematical concepts appropriately in business situations

Notice of Assessment Task HSC Business Studies

Date of initial notification: Term 4, Week 1 2018

Date of submission: Term 4, Week 8 2018

Task Number: 1 Weighting of task: 25%

Course component/Focus area/Topic/Module: Operations

Task Description: Media Research and Report

1. Report (45 marks) Using the Qantas case study and at least ONE relevant media item that you have sourced yourself, you are required to write a business report into the various strategies a business can take to improve their operations (limit 3000 words). Include your own critique of the direction Qantas is taking. A scaffold has been provided. You may refer to your class notes, textbook and other resources (research the current situation at Qantas and relevant contemporary issues).

2. Research (5 marks) You will be required to submit a copy of ONE current and relevant media resource (Eg. Newspaper article, interview transcript) that you have sourced for your report.

Scaffold: You will need to provide relevant detail for each of the following:

• Outline the operational influences, both external and internal, that have influenced Qantas in recent years and how these impact on their business.

• Describe the transformation process Qantas carries out (Eg types of inputs, the transformation and the outputs)

• Explain how Qantas competes in their markets using product/service differentiation.

• Explain the strategies used by Qantas to combat/cater for operational influences.

• Discuss how global factors continually influence Qantas’s strategic decisions.

• Analyse how successful Qantas has been in implementing changes to adapt to their ever-changing business environment.

•

Outcomes assessed:

H2 evaluates management strategies in response to changes in internal and external influences H4 analyses business functions and processes in large and global businesses H5 explains management strategies and their impact on businesses H9 communicates business information, issues and concepts in appropriate formats

Marking Criteria – MEDIA FILE Band /Mark • Demonstrates extensive knowledge and understanding of Qantas’s operational influences,

business operations, transformation process and methods of achieving competitive advantage.

• Accurately explains Qantas strategies and provides clear links as to how these strategies are used to respond to operational influences.

• Demonstrates a detailed understanding of how global factors influence Qantas’s strategies.

• Provides an articulate e of the success of Qantas’s strategies supported by highly relevant information.

• Presents a sustained, logical and cohesive response in the form of a report using relevant business terminology.

• Articulately incorporates and synthesises information from the case study and at least ONE other highly relevant media source

43 - 50

• Demonstrates thorough knowledge and understanding of Qantas operational influences, business operations, transformation process and methods of achieving competitive advantage.

• Explains most Qantas strategies and develops links as to how these strategies are used to respond to operational influences.

• Demonstrates understanding of how global factors influence Qantas’s strategies.

• Considers Qantas strategies and makes a judgement on the degree of success based on information.

• Presents a cohesive response in the form of a report using business terminology and concepts

• Effectively communicates information relevant to the case study and from at least ONE additional media source.

33 - 42

• Demonstrates a sound understanding of Qantas operational influences, business operations, transformation process and methods of achieving competitive advantage.

• Explains some Qantas strategies soundly and discusses relevant operational influences that may be linked.

• Discusses the global factors and attempts to link these to Qantas’s strategic decisions

• Considers Qantas strategies and makes a judgement on the degree of success of those strategies.

• Presents a report using business terminology and concepts

• Communicates

• information relevant to the case study and includes ONE media source.

23 - 32

• Demonstrates basic understanding of some business operations

• Refers to some Qantas strategies and may or may not link to influences.

• Refers to global factors.

• Presents a basic response using some business terminology and concepts

• May provide information relevant to the case study and / or a media source

13 - 22

• Demonstrates limited understanding of Qantas’s business operations, strategies or global factors.

• Demonstrates a limited understanding of strategies and /or influences

• May present a basic response using limited business terminology

• May or may not refer to the case study.

1 - 12





Course component/Focus area/Topic/Module: Operations / Marketing

Task Description:

In class Extended Response Writing Task (120 minutes)

• This task will include ONE business report, ONE extended response and ONE short answer question written in class.

• You will be expected to conduct research for your report and extended responses, in particular regarding contemporary issues and case studies that can be incorporated to your response. As such, you have been given these two questions to enable you to prepare. You will be given the short answer question, however, on the day.

• You will be able to bring 15 hand written dot points (in your own words) for the two prepared written tasks. Your dot points should be no more than 2-3 lines in length.

• You will have 120 minutes to write your response.

Outcomes assessed:

H3 discusses the social and ethical responsibilities of management H5 explains management strategies and their impact on businesses H8 organises and evaluates information for actual and hypothetical business

situations H9 communicates business information, issues and concepts in appropriate

formats

Notes:_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

In class Extended Response Writing Task (90 minutes)

Section1 (20 marks) - Allow about 40 minutes for this question

Answer the question in the Writing Booklet provided.

________________________________________________________________

Your answer will be assessed on how well you:

• Demonstrate knowledge and understanding relevant to the question

• Apply the hypothetical business situation

• Communicate using relevant business terminology and concepts

• Present a sustained, logical and cohesive response in the form of a business report

_______________________________________________________________

Question 1 (20 marks)

Woof Pty Ltd is a dog food manufacturing business with production

plants located in four states of Australia. It’s product, dog food, is

evidently in the maturity phase of its product life cycle.

It has come to the attention of the CEO, Roland Over that the

performance of his business has slipped in recent months compared with

its main competitor, Alsatian Pty Ltd.

A business consultant has identified that Alsatian outsourced a number of

key business functions and adopted a minimal inventory approach in

order to achieve large cost reductions.

Roland has decided that, in order to remain competitive, Woof must

adopt similar practices. Furthermore, in order to gain a competitive edge

over Alsatian, Woof has decided to improve its logistics (warehousing,

transport and materials handling).

Roland Over would like you to prepare a business report detailing the following:

• Identify the stage of the product life cycle occupied by ‘dog food’ and outline how the key elements of the marketing mix should be tailored to meet the business challenges in this stage.

• Evaluate the cost and benefits of adopting a ‘Just in Time’ inventory approach.

• Explain one advantage and one disadvantage of outsourcing.

• Recommend two strategies that Woof Pty Ltd could use to improve its logistics.

Section 2 (20 marks) - Allow about 40 minutes for this question

Answer the question in the Writing Booklet provided.

________________________________________________________________

Your answer will be assessed on how well you:

• Demonstrate knowledge and understanding relevant to the question

• Apply relevant business case / studies and contemporary business issues situation

• Communicate using relevant business terminology and concepts

• Present a sustained, logical and cohesive response

________________________________________________________________

Question 2 (20 marks)

Explain how globalisation has affected marketing management





Course component/Focus area/Topic/Module: Marketing

Task Description: Marketing Plan

Background A business has recently constructed a theme park on the Gold Coast. This park has a variety of attractions and has been designed to give patrons a fun experience not offered by other parks. The Task Using your knowledge of marketing, your own research, and with the assistance of the information below, write a structured Marketing Plan for the owners of the business that provides:

a) A situation analysis identifying the market conditions, opportunities and threats facing the business. (SWOT analysis, competitor analysis, product/service life cycle analysis)

b) A description and analysis of the business's target market. Justify your choice and

outline any points of differentiation and/or positioning.

c) Long Term and Short Term marketing objectives.

d) A description of the marketing strategies that will be used. Provide a justification for the proposed strategies.

e) Propose strategies for each of the Ps (product, price, promotion, place).

f) An outline of how the plan will be implemented and monitored. Your report should demonstrate that you have researched what is involved in marketing, how to conducting a situation analysis, how to identify a target market and what types of objectives and strategies that might be available or appropriate for the Theme Park Industry.

Outcomes assessed: H2 evaluates management strategies in response to changes in internal and external influences







Notes:______________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

Marking Criteria – MARKETING PLAN Band /Mark • Provides a comprehensive situation analysis including SWOT, competitor

analysis, product/service analysis. • A comprehensive analysis of the target market that logically justifies the

selection of target market and key points of differentiation. • Presents and justifies a detailed set of cohesive marketing strategies that

demonstrates how this will drive the success of the business. • Proficiently addresses how the Marketing Plan will be implemented and

monitored. • Clearly communicates and integrates detailed information relevant to the

scenario. • Presents a sustained, logical and cohesive strategic response in the form

of a Marketing Plan using relevant business terminology and concepts.

50 – 43

• Provides a thorough situation analysis including SWOT, Competitor analysis, Product/service analysis.

• A thorough analysis of the target market that provides justification of the selection of the target market and points of differentiation.

• Presents and justifies complementary marketing strategies for the business.

• Addresses how the Marketing Plan will be implemented and monitored. • Clearly communicates information relevant to the scenario.

Presents a cohesive response in the form of a Marketing Plan using business terminology and concepts.

42 – 35

• Provides a sound situation analysis including SWOT, Competitor analysis, Product/service analysis.

• A sound analysis of the target market that attempts to explain why this market is preferred and how the product / service will be differentiated.

• Soundly presents and marketing strategies for the business and attempts to explain how these will address SWOT to create a competitive advantage.

• Discuss how the Marketing Plan will be implemented and monitored. • Communicates some information relevant to the scenario • Presents a Marketing Plan using business terminology and concepts

34 – 23

• Demonstrates basic understanding of at least some of components of a situational analysis

• Discusses a potential target market. • Presents some basic marketing strategies • Presents a basic Marketing Plan using some business terminology and

concepts • May provide information relevant to the scenario

13 – 22

• Demonstrates limited understanding of marketing a business • May present a basic business plan using limited business terminology and

information that may be relevant to the scenario

1 – 12

MARK

/50

Teacher

Comments:__________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________



Date of submission: As per examination timetable Term 2, Week 9/10 2019


Course component/Focus area/Topic/Module: Operations, Marketing, Finance

Task Description: Trial HSC Examination

This task will be the final examination containing multiple choice, short answer questions as well as extended response questions. You will have 3 hours to complete the examination. The examination will cover all material covered in the following topics

- Operations - Marketing - Finance

Outcomes assessed:

H1 Critically analyses the role of business in Australia and globally H2 Evaluates management strategies in response to changes in internal and external influences H3 Discusses the social and ethical responsibilities of management H4 Analyses business functions and processes in large and global businesses H5 Explains management strategies and their impact on businesses H6 Evaluates the effectiveness of management in the performance of businesses H8 Organises and evaluates information for actual and hypothetical business situations H10 Applies mathematical concepts appropriately in business situations

Notes:______________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

Business Studies

Stage 6 Syllabus

June 2010

Original published version updated:

August 2013 – Updated with minor amendments

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10 Content: Business Studies HSC course

10.1 HSC topic: Operations 25% of indicative time

The focus of this topic is the strategies for effective operations management in

large businesses.

Outcomes The student:

H1 critically analyses the role of business in Australia and globally

H2 evaluates management strategies in response to changes in internal and

external influences








Content

Students learn to:

examine contemporary business issues to:

• discuss the balance between cost and quality in operations strategy

• examine the impact of globalisation on operations strategy

• identify the breadth of government policies that affect operations management

• explain why corporate social responsibility is a key concern in operations management

investigate aspects of business using hypothetical situations and actual business case studies to:

• describe the features of operations management for businesses in a tertiary industry

• assess the relationship between operations and the other key business functions in two

actual businesses

• explain how operations strategy can help a business sustain its competitive advantage

• recommend possible operations strategies for one hypothetical business

Students learn about:

role of operations management

• strategic role of operations management – cost leadership, good/service differentiation

• goods and/or services in different industries

• interdependence with other key business functions

influences

• globalisation, technology, quality expectations, cost-based competition, government

policies, legal regulation, environmental sustainability

• corporate social responsibility

– the difference between legal compliance and ethical responsibility

– environmental sustainability and social responsibility

operations processes

• inputs

– transformed resources (materials, information, customers)

– transforming resources (human resources, facilities)

• transformation processes

– the influence of volume, variety, variation in demand and visibility (customer

contact)

– sequencing and scheduling – Gantt charts, critical path analysis

– technology, task design and process layout

– monitoring, control and improvement

• outputs

– customer service

– warranties

operations strategies

• performance objectives – quality, speed, dependability, flexibility, customisation, cost

• new product or service design and development

• supply chain management – logistics, e-commerce, global sourcing

• outsourcing – advantages and disadvantages

• technology – leading edge, established

• inventory management – advantages and disadvantages of holding stock, LIFO

(last-in-first-out), FIFO (first-in-first-out), JIT (just-in-time)

• quality management

– control

– assurance

– improvement

• overcoming resistance to change – financial costs, purchasing new equipment,

redundancy payments, retraining, reorganising plant layout, inertia

• global factors – global sourcing, economies of scale, scanning and learning, research

and development

10.2 HSC topic: Marketing 25% of indicative time

The focus of this topic is the main elements involved in the development and

implementation of successful marketing strategies.


H1 critically analyses the role of business in Australia and globally


external influences









Content

Students learn to:


• explain why goods and/or services are central to both marketing and operations

• examine why ethical behaviour and government regulation are important in marketing

• assess why a mix of promotional strategies is important in the marketing of goods

and services


• evaluate the marketing strategies for a good or service

• analyse a marketing plan for a business

• explain how globalisation has affected marketing management


role of marketing

• strategic role of marketing goods and services


• production, selling, marketing approaches

• types of markets – resource, industrial, intermediate, consumer, mass, niche

influences on marketing

• factors influencing customer choice – psychological, sociocultural, economic,

government

• consumer laws

– deceptive and misleading advertising

– price discrimination

– implied conditions

– warranties

• ethical – truth, accuracy and good taste in advertising, products that may damage health,

engaging in fair competition, sugging

marketing process

• situational analysis – SWOT, product life cycle

• market research

• establishing market objectives

• identifying target markets

• developing marketing strategies

• implementation, monitoring and controlling – developing a financial forecast; comparing

actual and planned results, revising the marketing strategy

marketing strategies

• market segmentation, product/service differentiation and positioning

• products – goods and/or services

– branding

– packaging

• price including pricing methods – cost, market, competition-based

– pricing strategies – skimming, penetration, loss leaders, price points

– price and quality interaction

• promotion

– elements of the promotion mix – advertising, personal selling and relationship

marketing, sales promotions, publicity and public relations

– the communication process – opinion leaders, word of mouth

• place/distribution

– distribution channels

– channel choice – intensive, selective, exclusive

– physical distribution issues – transport, warehousing, inventory

• people, processes and physical evidence

• e-marketing

• global marketing

– global branding

– standardisation

– customisation

– global pricing

– competitive positioning

10.3 HSC topic: Finance 25% of indicative time

The focus of this topic is the role of interpreting financial information in the planning

and management of a business.



external influences









Content

Students learn to:


• explain potential conflicts between short-term and long-term financial objectives

• analyse the influence of government and the global market on financial management

• identify the limitations of financial reporting

• compare the risks involved in domestic and global financial transactions


• calculate key financial ratios

• assess business performance using comparative ratio analysis

• recommend strategies to improve financial performance

• examine ethical financial reporting practices


role of financial management

• strategic role of financial management

• objectives of financial management

– profitability, growth, efficiency, liquidity, solvency

– short-term and long-term


influences on financial management

• internal sources of finance – retained profits

• external sources of finance

– debt – short-term borrowing (overdraft, commercial bills, factoring), long-term

borrowing (mortgage, debentures, unsecured notes, leasing)

– equity – ordinary shares (new issues, rights issues, placements, share purchase

plans), private equity

• financial institutions – banks, investment banks, finance companies, superannuation

funds, life insurance companies, unit trusts and the Australian Securities Exchange

• influence of government – Australian Securities and Investments Commission,

company taxation

• global market influences – economic outlook, availability of funds, interest rates

processes of financial management

• planning and implementing – financial needs, budgets, record systems, financial risks,

financial controls

– debt and equity financing – advantages and disadvantages of each

– matching the terms and source of finance to business purpose

• monitoring and controlling – cash flow statement, income statement, balance sheet

• financial ratios

– liquidity – current ratio (current assets ÷ current liabilities)

– gearing – debt to equity ratio (total liabilities ÷ total equity)

– profitability – gross profit ratio (gross profit ÷ sales); net profit ratio

(net profit ÷ sales); return on equity ratio (net profit ÷ total equity)

– efficiency – expense ratio (total expenses ÷ sales), accounts receivable turnover ratio

(sales ÷ accounts receivable)

– comparative ratio analysis – over different time periods, against standards, with

similar businesses

• limitations of financial reports – normalised earnings, capitalising expenses, valuing

assets, timing issues, debt repayments, notes to the financial statements

• ethical issues related to financial reports

financial management strategies

• cash flow management

– cash flow statements

– distribution of payments, discounts for early payment, factoring

• working capital management

– control of current assets – cash, receivables, inventories

– control of current liabilities – payables, loans, overdrafts

– strategies – leasing, sale and lease back

• profitability management

– cost controls – fixed and variable, cost centres, expense minimisation

– revenue controls – marketing objectives

• global financial management

– exchange rates

– interest rates

– methods of international payment – payment in advance, letter of credit, clean payment, bill

of exchange

– hedging

– derivatives

10.4 HSC topic: Human resources 25% of indicative time

The focus of this topic is the contribution of human resource management to business

performance.



external influences








Content

Students learn to:


• discuss the influence of government on the process of determining employment contracts

• explain how businesses exhibit corporate social responsibility in the management of

human resources

• analyse the causes of two workplace disputes and the strategies used to resolve them

• examine the advantages of a diverse, culturally competent workforce for a global

business


• explain the interdependence between human resources and other key business functions

• compare the process of negotiating enterprise/collective agreements with the negotiation

of individual contracts

• discuss the advantages and disadvantages of outsourcing in the global market

• evaluate the effectiveness of human resource management for one business and

recommend appropriate alternative strategies


role of human resource management

• strategic role of human resources


• outsourcing

– human resource functions

– using contractors – domestic, global

key influences

• stakeholders – employers, employees, employer associations, unions, government

organisations, society

• legal – the current legal framework

– the employment contract – common law (rights and obligations of employers

and employees), minimum employment standards, minimum wage rates, awards,

enterprise agreements, other employment contracts

– work health and safety and workers compensation

– antidiscrimination and equal employment opportunity

• economic

• technological

• social – changing work patterns, living standards

• ethics and corporate social responsibility

processes of human resource management

• acquisition

• development

• maintenance

• separation

strategies in human resource management

• leadership style

• job design – general or specific tasks

• recruitment – internal or external, general or specific skills

• training and development – current or future skills

• performance management – developmental or administrative

• rewards – monetary and non-monetary, individual or group, performance pay

• global – costs, skills, supply

• workplace disputes

– resolution – negotiation, mediation, grievance procedures, involvement of courts

and tribunals

effectiveness of human resource management

• indicators

– corporate culture

– benchmarking key variables

– changes in staff turnover

– absenteeism

– accidents

– levels of disputation

– worker satisfaction

hsc business studies · using the qantas case study and at least one relevant media item that you...

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