Project «HRValue.ru»

Virtual Business Group , Ltd.*

*Project description in Skolkovo Community: http://community.sk.ru/net/1120311/

Project Overview

Product descriptionHRValue – new-age Talent Management System

based on complex analysis of person’s competences

HRValue perspectives: competences development (for personnel and

applicants) competences evaluation and talents detection

(inside and outside of company) knowledge management (development traction

diagrams)

Project Overview

HRM Systems Market Share (RUS) 0,5 billion$ in year 2012

HRM Systems Market Growth (RUS) 8,5% - average growth per year

Project Overview

Investments 2 mln.$ Project turnover (planned) 468 mln.$ in year 2018

Product

Current problems Heavy expenses (time and costs) for personnel evaluation and

assessment Lack of tools for preliminary evaluation of candidates Lack of tools for assessment and development of personal and

professional competences Inefficiency of current services for company’s personnel reserve

formation Lack of professional orientation tools

Product HRValue solution- we propose online: System for independent evaluation of personnel and

applicants System for complex evaluation of person’s

competences Automatic system for competences profiles comparison

for employees and candidates Professional orientation system The system is based on new generation technologies (multi-

agents technology) that allows to organize the most effective processing of external information (from social networks, web, etc.)

Product HRValue for EMPLOYER :

General NeedsTo increase personnel effectivenessTo reduce personnel turnoverTo increase recruitment qualityTo save time and money for recruitment and employees assessment

SolutionTools for personnel evaluation and assessmentTools for quality preliminary evaluation of candidates and for personnel reserve formationTools for comparative analysis of competences profiles of candidates or employees

Product HRValue for HR AGENCY:

General needsTo increase companies' every day activities, incl.:

•to reduce time for vacancies ‘closure’

•to increase recruitment qualityTo extent the services range

SolutionTools for quality recruitmentTools for effective CV search and automatic vacancy composition Tools for the first and preliminary candidates evaluationTools for company’s employees assessment

Product HRValue for CANDIDATE:

General needsTo get independent competences evaluationTo inform about personal and professional characteristicsTo have effective job search

SolutionTools for complex and independent competences evaluationTools for effective job search, incl. professional orientation, automatic search based on competences evaluation results, etc.

Product HRValue for NEWCOMERS:

General needs:To get competences evaluationTo make right professional choiceTo get the most proper vacancies

Solution:Tools for complex and independent competences evaluationTools for professional orientationTools for effective CV composition and resulting job search

Product

Advantages for customers Reduce costs ($) and time for personnel evaluation and

assessment Help to arrange employers placement right Give the possibility to evaluate and compare candidates

before personal meeting Provide independent online assessment tools for individual

competences analysis and determine possibilities for further professional, personal growth and development

Process information from open sources to integrate it into general evaluation

Arrange individual professional diagrams for right profession choice

Market overview

Market segment and project niche

Market: Human Resources Management

Systems

Niche: Talent Management Online recruitment

Market Overview

Customers: HR agencies Employers Candidates Freelancers Newcomers

Market Overview

Sources: Gartner, Inc., TADVISER, International Data Corporation (IDC), HeadHunter Analytic *based on online assessment & evaluation tools

$mln.

Market volume and dynamics (RUS)

year

Market trends

Modern global trends HRMS market active growth Big players intensify their client bases and

keep the leadership The extension of ‘breed-of-breed’ decisions,

new players arrival M&A on secondary market Growth catalyst– solutions in Performance &

Talent Management segment

Market trends

Growth: volume, growth rateGlobal HRMS market: 7,5 billions$ in 2011 11 billions$ in 2016 Average growth per year 8,1%

Talent management solutions: The most growing segment Average growth per year 16,5% 4 billions$ in 2012

Benchmarking (Global)Project Name CV/ Vacancy

SearchCompetences Analysis

Video- services (video-CV, video-vacancy, video-interview)

Testing and appraisal tools for candidates and employees

Oracle Taleo ++

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TalentPinATS ++

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The Assessment Team

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HRVALUE.RU ++

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Grote Approach ++

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BizX Suite ++

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Project Name SaaS Competence profiles

comparison tools

Semantic analisys of open source data

Professional orientation system

Benchmarking (RUS)Project Name CV/ Vacancy

SearchCompetences Analysis

Video- services (video-CV, video-vacancy, video-interview)

Testing and appraisal tools for candidates and employees

HeadHunter ++

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Axes Pro ++

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Superjob.ru ++

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HRVALUE.RU ++

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SHLTools -+

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Ontarget.ru ++

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Project Name SaaS Competence profiles

comparison tools

Semantic analisys of open source data

Professional orientation system

Key Advantages

Technology3 key components: Multi-agent technology for evolvable model

arrangement (the usage of complicated intellectual analytical and comparative tools, controllability of events in real-time)

Ontology for dynamic criteria addition (based on semantic Web)

Basic platform (Integration module for open source data processing, scalability, reliability, stability, confidentiality, rendering)

Key Advantages SWOT

Слабые стороны

High experienced team Unique approach for HR services Huge range of target groups Generated demand Project support on government level (the

participation in Skolkovo Project)

Need for Co-investments Fragmentation and various perspectives

of evaluation and assessment methods Complicated technology Long development process

The possibility of global and quality changes in talent management sphere

The increase of competitiveness for young specialist on labour market

Growing market Fast scalability of product Product replication possibilities for other

sphere

Cost increase (time and money) Key team players change Technology copying

WeaknessesStrengths

Opportunities Threats

Key Advantages

IP protection Patent application (RUS) in preparation

process (mathematical algorithm of semantic search with ontology application)

Authority certificates (the application is in preparation process)

Know-How protection

Development model

Business Model Non-exclusive licensing (payment for SaaS access) Subscription (modernization, updates, etc.) Pay as you go – freemium model- free basic services and

payments for advanced options (for employers and hr-agencies chargeable access, for candidates- 95% services are free)

Partnership programs – “pay for performance” – motivation for purchasing

Integration with vendors and key BI & HRMS players in part of Talent Management module

Development model

Business model

Services Average price, $ Comments

Non-exclusive license ~850 per year System usage in separate cloud

Subscription ~200 per year* by request*per 1 license

Services for employers/ hr-agencies

650-1350 per month

Assessment, evaluation, recruitment, candidates base

Applicants/candidates/freelancers/newcomers

free up to 95% of services

Module integration ~17000 by request (price could be changed)

Development model

Marketing Get customers (demad creation)

Strategy: Awareness, Interest, Acquire, Activate

What to do: Websites, AppStore, SEM/SMO, email, Blogs, Social Nets, PR, Reviews, Free Trials + Earned and Paid media (offline)

Keep customets Strategy: Inteact, Retain

What to do: Customization, User Groups, Blogs, Online Help, Product tips, Affiliates, Loyalty programms, product updates, etc.

Grow customers Strategy: New revenue, Refferals

What to do: Upgrades, Contests, Upsell, Cross/Next Sell, etc.

Project assets

Supercomputer * usage for system testing and

system algorithm check

*provided by National Research University

(named after Bauman N.E.)

Investments Investments structure The total project investments -2 million $

Referrals:45% Product development Platform development and upgrade, social и mobile Apps,

Mobile/Social Apps, integration with leading methodics in HR, etc.35% Organizational and marketing:Production capacity extension, Technology extension, Staff extension,

Partners extension, Abroad extension, IP protection20% R&D worksOwn R&D works in the field of IT technologies, Abroad competitive

market research and technology adaptation, The development of own unique method based on international experience – the extension of product and services range

Investments

Investments proposal 0,5 mln.$ - invested by shareholders 1,5 mln.$ - required from co-investors*(*Project share TBD)

Project safeguards Risks

Price and time growth Key team players change Technology copying

Project safeguards Modern project management tools, terms and

conditions fixing (time, price, etc.) Motivation schemes (options for key players) IP protection

Key Team Members

Aleksandr RaikovMentor, BI Systems ExpertDirector of Analytical Agency “New technologies”, author of many scientific researches and published works in the field of artificial intellect, HR and corporate management

Igor SyromiatnikovBusiness Analytic Departmentdoctor of psychological Sciences, professor, more then 100 science works in the field of HR and psychology

Irina RyndaСЕО Finance management, Moscow UniversityOU Great Britain – Strategic and Innovations14 years in Project Management

Denis KlimatchevСТОPhD, more then 10 years in complicated IT projects development, has the number of authority certificates

Contacts

THANK YOU FOR ATTENTION!

Irina Rynda,CEOwww.hrvalue.ruEmail: ir@hrvalue.ruMobile: +79031022799Skype schumi--