HRS INNOVATION EVENTMay 4, 2017La Pedrera, Barcelona

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The HRS Innovation Event is an initiative of the HRS reservation service, bringing together notable professionals from the business travel sector with the goal of taking on the tendencies and challenges facing the sector today and up to a 2025 horizon. The initial lectures were given by Flavio Ghiringhelli and Ricard Santomà, and were followed by a round table discussion in which expert managers in business travel discussed matters of interest related to purchasing processes and the benefits of new technology for the hotel industry. The focus of the event was the example of transformation offered by Cepsa's purchasing function, described by David Rabascall, and the basics and benefits of an intelligent sourcing project defended by Angelo Panzariello. The final section of the event was dedicated to the “Current global map of GDS and OBEs” and the “Migration of AeTM to Cytric”, presented by Jason Long and Fernando Puelles, respectively.

Isabel Torra, HRS' General Director for Spain and Portugal, was in charge of the opening and closing of this first edition of the HRS Innovation Event. “Today, we've come together in Barcelona to share knowledge among the many actors cooperating in the business travel trade", announced Torra as she thanked participants and collaborators from the foremost companies in the tourism and business travel sector for their participation.

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FLAVIO GHIRINGHELLI Principal tendencies in the business travel market and future prospects. Flavio Ghuiringhelli, Vice President of Corporate Solutions for Eastern and South-Eastern Europe for HRS,

and member of the GBTA's European Advisory Board.

The lecture by Flavio Ghiringhelli, HRS' Vice President of Corporate Solutions for Eastern and South-Eastern Europe and member of the GBTA's European Advisory Board, helped to present the context for the current situation of the hotel industry and its short-term expectations.

Flavio Ghiringhelli noted that “uncertainty will be the dominant trend in the global economy this year” and that this involved important risks in the public and private sectors. In addition, companies with international presence must be prepared for disruptions that are not only economic but also political. More specifically, Ghiringhelli mentioned concerns resulting from the electoral results in the United States such as the election of Donald Trump, political risks that threaten to prevent economic growth in Europe

(Brexit, French elections, etc.) and the pressure of the increasing debt in the Chinese corporate sector.

In spite of all this, on a general level, Ghiringhelli noted that world production will reach 5% annual growth while the Asia-Pacific region will remain at the forefront of the geographic areas with the greatest growth, with expectations of 40% of global production. Other interesting tendencies mentioned were the growth of the pharmaceutical industry, promoted by innovation and specific products, and of the raw material sector (metals, fertilizers and petroleum) which will experience the greatest worldwide growth. Finally, Ghiringhelli noted the relevance of the new “sustainability era” for the industry, especially for providers and large businesses.

With regard to tendencies aimed at digital consumers, HRS' Vice President of Corporate Solutions for Eastern and Southeastern Europe noted that technological advances, including the mass penetration of smartphones, “are changing the way consumers navigate and buy all sorts of products and services.” The digital revolution will allow for new digital services that will promote the growth of electronic commerce, especially in the fashion sector and in travel. As a result, payment using mobile applications will expand.

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Similarly, the travel sector will experience changes that will affect both hotels and airlines. Firstly, for some traditional airlines, new labour agreements will exercise pressure on operation costs. In addition, an increase in the cost of petroleum and pressure from low-cost companies will result in competition in prices being extremely high. Meanwhile, hotels are faced with several challenges, including the consolidation of chains. According to Ghiringhelli, “the investment in managing institutional risk will not be an option.” Once again, the importance of mobile technology will result in travellers experimenting with new tendencies, particularly in the hotel industry: the growth of check-in/out, concierge services, purchases and reservations, as well as the appearance of virtual assistants and chat bots supported by virtual intelligence.

“Learning from the past to predict the future” is how Ghiringhelli defined HRS' philosophy, along with the goal of focusing on principal tendencies and travel. “We need to offer logistical solutions that reduce complexity, offer full content and an all-around, intuitive vision to the client. In summary, we need to take care of the customer and pursue end-2-end processes.”

The providers of the hotel and airline industry will tend to optimize margins through disintermediation processes, and they will tend towards the establishment of dynamic prices, offering benefits for customer loyalty and supporting direct reservations. “Both hotels and airlines will offer advantages and basic products that will result in more expenses for hotels. Control over distribution will be very important, but there are many similarities and differences between the hotel industry and airlines”, added Ghiringhelli.

According to internal analyses by HRS (IATA, Euromonitor 2015, HRS Internal Analysis), the airline market is made up of 750 international airlines, of which 250 cover 95% of international flights. As for hotels, there are over 450,000 worldwide, of which almost 350,000 are independent (76% of the market), which complicates corporate relationships between them.

On the other hand, consolidations in the hotel industry will have an impact on some markets, but will not significantly change the sector on a global scale: “97% of properties will continue to be independent, and although the changes in the United States will be important, we can say that their impact won't create complications for the global market”, assured the speaker.

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> Increased consolidation of hotel chains (increase in the global market share of 25% to 35%) willresult in an increase in ADRS.

> Outsourcing and business travel will be one of the most important areas in the near future, and willallow for cost savings of 20% to 35%.

> The availability of complete content leveraged by direct connections will decrease the importance oftraditional distribution channels even more.

> Cost savings and care for clients made possible by E2E solutions will require global processes andcontent alliances.

Moreover, the current hotel market is characterized by a high level of fragmentation. Airlines tend towards dynamic discounts and will achieve between 7% and 9% savings. Plus, the same discount will apply to all fees. In the hotel industry, on the other hand, companies will ask to negotiate fixed fees and will achieve 20% to 35% savings.

With regard to the distribution chain, the lack of complete content in GDS as a result of highly complex costs will impact the traditional hotel market. In addition, adds Ghiringhelli, “the penetration of hotels is low, and always within the global distribution system.”

What does this mean for the hotel industry in 2025? HRS' Vice President of Corporate Solutions for Eastern and Southeastern Europe and member of the GBTA's European Advisory Board noted the most significant tendencies:

“But why should we wait until 2025? Integrated E2E solutions offer the highest value and are already available today. HRS has taken the initiative to create all-around solutions that may be the most complete from a business point of view”, stated Ghiringhelli.

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RICARD SANTOMÀHospitality and customer centricity as fundamental elements in the hotel sector.Ricard Santomà, Dean of the School of Tourism and Hospitality Management Sant Ignasi (HTSI) of Ramon Llull

University.

Ricard Santomà, Dean of the School of Tourism and Hospitality Management Sant Ignasi (HTSI) of Ramon Llull University, noted the current role of consumers and its importance for Hotel businesses. According to Santomà, focusing on the consumer (Customer Centricity) means knowing the client, their values, their needs and their expectations, and asking above all “why and where?”

Another the concepts emphasized by the Dean of HTSI that is fundamental for offering quality service to customers was hospitality: “this welcoming attitude has a transformative effect on people. In the words of Lluís Marcó, ex-director of several important hotels in Barcelona, we are the custodians of people's happiness.”

Hospitality is a long-term concept embedded in the attitudes of people and organizations. “In the end, if you have an organization oriented towards your workers, they will be solid and involved individuals who understand the organization. They will be the ones providing the best service and the best experience to users. Hospitality is based on offering quality of service, in a relationship of trust involving this transformational element”, stated Santomà.

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The lectures by Flavio Ghirighelli and Ricard Santomà were enriched with a round table discussion moderated by Jason Long, Vice President of Corporate Solutions International and Member of the HRS Management Board, with the participation of Antonello Simoncini, of the Ricoh company; Juan José Legarreta, from Viajes El Corte Inglés; Javier Pardo, from NH Hoteles; and Raúl Sánchez from American Express.

ROUND TABLE Tendencies in the Business Travel market.

> Moderator:Jason LongVice President of Corporate Solutions International and Member of the HRS ManagementBoard.

> Participants:Antonello Simoncini (Ricoh).José Antonio Castellano (Viajes El Corte Inglés).Javier Pardo (NH Hoteles).Raúl Sánchez (American Express).

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Antonello Simoncini, Purchasing Manager at Ricoh, listed the principal challenges for purchasing departments with the implementation of global programs. First of all, he mentioned the risk of carrying out a global implementation strategy without taking into account local markets. “We can't forget the particularities and specific situations of local markets, because we can lose clear competitive advantages”, stated Simoncini. Similarly, is is important to think about the traveller (Customer Centricity) and offer quick and flexible travel management.

Simoncini also noted the importance of digital change in the hotel sector: new technologies have provided agility in managing travel and clear economic advantages in the constitution of improved fees, in addition to improved efficiency and managing time and a reduction in the resources required by companies. One example of this is work meetings via videoconference without the need for travel from one country to another. “Digital evolution allows us to rapidly manage several segments in a single environment through E2E solutions”, according to Simoncini.

Finally, Simoncini noted the need for greater ambition in the hotel and business travel market: “we can't limit ourselves to what we find in the market; we need to ask our providers for new things.” Simoncini also predicted that the proliferation of mobile applications is about to end, because what the industry needs is a platform combining all necessary services.

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Javier Pardo, Commercial Director at NH Hotels, emphasized the need to establish long-term strategic relationships with business travel clients. At NH Hotels, about 50% of productivity comes from business travellers. As a result, for this hotel chain it is essential to establish strategic quality relationships. “We always have a representative who collects important information: company needs, traveller profiles, preferred destinations and locations, reasons for travelling… This information is useful for choosing the hotel and the fee that best suits customers” Pardo explained. NH Hotels opts for long-term strategic relationships, not tactical relationships: “from the point of view of customer satisfaction, it's best when we manage to put travellers in contact with the providers themselves. The traveller can't be exposed to a stressful change in provider or a change in fees. We need a sustainable proposal that fulfils long-term expectations”, concluded Pardo.

According to Pardo, technology provides greater transparency and justice to companies in terms of reputation and, at the same time, transfers power to the final user: “online reputation is key, and today we have tools that customers can use with significant effects. We need to know how to govern all of this information. Customers will ask for more, because they know that we know them more and more as a result of Big Data.”

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According to Raúl Sánchez, Head Director of Acquisition at American Express, two main tendencies exist: one Anglo-Saxon, and the other Mediterranean. The first is decentralized and gives the traveller freedom using direct payment. In the second, there is greater control over the passenger and the means of payment, allowing for greater intermediation. Raúl Sánchez believes that the two models will combine in the future, allowing for the creation of models with different and combined forms of operability: “the technology has already changed, it's important that we analyse before acting.” In addition, he feels that hotel companies and chains must take their time with payment platforms and the needs of each market.

“We've had to develop solutions as different needs arose, and the means of payment need to adapt to these requirements. There is still a tendency towards reluctance, we want to be the ones making this final decision. We should leave this freedom to the travellers”, concluded Sánchez.

José Antonio Castellano, Account Manager at Viajes El Corte Inglés, also believes in clear, transparent hotel management. In his opinion, tools must be flexible, and must include all the information that the corporate client needs. “This type of client isn't looking for travel memories, just the opposite. When they travel for business, they would prefer not to have any sort of memory the following week. That means that nothing went wrong” insisted Castellano.

In addition, Castellano encouraged all hotel chains to improve the disruption between online and offline availability: “the customer won't tolerate not being to make a reservation online, if they can get a room by calling the hotel.” In summary, he pointed out four important concepts for the modern hotel industry: mobility in terms of technology, safety, sustainability and the concentration of data in a single tool.

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DAVID RABASCALLRPF: Transforming purchasing.David Rabascall, from the Department of Strategic Sourcing at Cepsa. -Strategic Sourcing Executive- General Services

& Marketing Procurement Division, CEPSA.

Those present at the seminar on business travel got a first-hand account of Cepsa's experience in managing purchases. David Rabascall, from the company's Department of Strategic Sourcing, was in charge of offering a lecture on the subject and explaining the purchasing process implemented by the company step-by-step: “Cepsa has transformed its purchasing model. We moved from a decentralized model to a model governed on the one hand by three bodies (the Strategic Committee, the Local Strategic Committee and the Adjudication Committee) and, on the other, based on three policies (the Regulations on Acquisitions, the Operational Purchasing Manual and the Code of Ethics). In each phase of the purchasing process, we plan the purchase and even the management of the contract, and we tweak the rules for each phase, seeing what we can and can't do.”

David Rabascall also described the processes and the functions for each of these phases, from planning acquisitions to defining strategy, the sourcing process, adjudication and formalization or executing and managing a contract. “Throughout the life of the contract, the provider is monitored to ensure their status is correct” explained Rabascall.

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> Saving by optimizing tariffs, alternative hotels and volumes of related sales.> Full organization with experts in procurement and strategic consulting.> RFP tool. GBTA standards.> Transparency and data consolidation and treatment of the same using a tool.> Charging and auditing fees using a tool.

Cepsa's model for purchases or contracting goods and services is centralized and managed by different departments (Commercial and Transversal Services, Engineering, E&P, Insurance, Logistics and Technology and Manufacturing) and structured by the Purchasing and Contracting Unit. In 2016, the Spanish Association of Purchasing, Contracting and Provisioning granted Cepsa the 1st Prize in the category of “Transforming Purchasing” and the 2nd Prize in “Best Project for Social Responsibility in Business” in the AERCE awards. The Aerce “Diamond of Purchasing” awards aim to acknowledge work in the purchasing process and to promote best business practice.

ANGELO PANZARIELLOWhat is a sourcing project? Successful cases.Angelo Panzariello, Director of Corporate Sourcing EMEA at HRS..

The Director of Corporate Sourcing EMEA at HRS, Angelo Panzariello, began the HRS Innovation Event's final section by addressing the benefits of carrying out an intelligent sourcing project.

“We need to keep in mind that companies are spending more and more money on accommodations and travel for their employees' business trips. They can significantly reduce costs by hiring a company specialized in intelligent sourcing to find the best price” declared Panzariello. Some of the advantages of intelligent sourcing are:

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According to the Director of Corporate Sourcing EMEA at HRS, hiring outsourcing services can result in savings of up to 9%, without taking into account indirect savings as a result of the costs of subcontracted processes. However, “the potential for savings is generally not taken advantage of; only 38% of companies use an outsourced service” Panzariello added.

The speaker explained the three principal challenges to a global hotel program: the costs, the content providers, and the processes and their elevated indirect costs as a result of the need for local experts. The lecture was focused on direct costs since, according to a survey of travel managers realized by the GBTA Foundation in collaboration with HRS, the reduction of costs is the main goal when choosing hotels, ahead of reducing total travel costs and optimizing portfolios. The goal of this investigation was to show the existence of inconsistencies in hotel fees. In fact, the principal challenge to reducing costs is the global increase in fees by an average of 2.5%, especially in the United States and Europe, where negotiated fees have a greater impact. “It's important that we know that GBTA's Global Hotel Price indicators are in line with HRS' average for the year 2017” stated Panzariello.

Another element to take into account is that the fragmentation of the market makes it harder to manage a large portfolio. “The quota for types of hotels and corporate programs in hotel chains is 73%. This has a significant impact, mainly due to important steps towards consolidation in the sector that are affecting negotiation strength” added Panzariello. One of the principal challenges to consolidation is the increase in prices resulting from an increase in negotiating power by growing hotel chains.

With regard to this potential for cost reduction, HRS has an intelligent sourcing tool that helps to take on such challenges, especially the reduction of costs through volumes of regrouped reservations, optimizing fees and similar alternative hotels.

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This intelligent sourcing process begins with an exhaustive analysis of the reservation process for each destination and each hotel portfolio, which provides a total transfer of the necessary spending for a successful program. “Through these market studies in the analysis of volumes of reservations, fees are renegotiated to obtain the best price without the need to change the hotel program” Panzariello explained. In addition, the regrouped volumes of reservations increase their purchasing power, resulting in reduced fees. With similar hotel alternatives, even greater savings can be achieved.

Angelo Panzariello also demonstrated the tool for renegotiating and selecting hotels: “companies have total control over negotiation,

and using this tool they can obtain an all-around view of all the elements that play an important role in the service. But the process doesn't end here, because an important aspect is ensuring that fees and charges match with what was negotiated.” According to the investigation by GBTA and HRS, 100% of travel managers noted errors in the fees for their hotel programs. 11% are superior to the initial fees negotiated between the company and the hotel. At the same time, these errors show that the overrun can reach 14%. Furthermore, it should be mentioned that hotels do not carry out audits as regularly as is needed. According to the data obtained, 2% realize a price audit every week, and 7% do so every month. 22% of companies do so every two months, 31% do so annually, and 33% do so every time a new fee is added.

The new HRS Rate Protector service not only carries out audits automatically and improves precision and transparency, it also detects errors in hotel fees and begins to correct them. With this function, we reduce costs both for travel managers and hotels, while providing average direct savings of 4%. Incorrect fees, no matter the cause, generate additional costs and inefficiency in management: 33% of travel managers find discrepancies of more than 20% in offers, and in 16% of reservations analysed errors have been detected involving a failure to provide breakfast, or offering it at a cost above what was negotiated. The study by GBTA and HRS also shows that the way audits are carried out varies significantly: 48% of companies audit fees internally and manually. On the other hand, 40% trust that travellers will inform them of erroneous fees. Only 30% trust reports by third parties, such as travel agencies, while 19% trust in their hotel provider.

Some success stories involving this innovative tool are those of Google and PwC. While Google achieved savings of 10% through hotel contracting on a global scale, PwC obtained 9.6% savings through hotel contracting on a global scale and a simplified process using a central RFP tool.

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JASON LONGThe current global map of GDS and OBEs.Jason Long, Vice President of Corporate Solutions International and Board Member at HRS.

The closing section of the HRS Innovation Event consisted of the presentation of the “Current global map of GDS and OBE” by Jason Long (HRS) and the “Migration of AeTM to Cytric” by Fernando Puelles (Amadeus)

Jason Long, Vice President of Corporate Solutions International and Board Member at HRS, was entrusted with providing a general vision of the current GDS and OBE map, current tendencies, problems and trends in the industry, and also how HRS evolves to satisfy corporate needs.

Long began his lecture noting that over 60% of trips are begun using an online tool (OBE/OBT/SBT). As a matter of fact, while using this type of tools, nonconformist purchases are at about 60%. “The consequence within the industry is that as a business, HRS needs to work on reaching clients in a safe way” concluded Long.

The methods most used for making reservations including the option of using OBT are: directly with the hotel (about 38%), through travel agencies (34%), travel guides (23%) and online travel agencies (16%).

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According to Jason Long, focusing on the traveller and having all content available is the key to encouraging the adoption of travel programs.

Travellers' reasons for not using OBT tools are:

> Better prices to be obtained by directly reserving with thehotel.

> Tool is not usable.> The desired hotel is not found in the tool.

At the same time, HRS uses one of the multisource initiatives that allow for the collection of content from different sources. “We need to provide added value to companies, and we can do so by accessing the information from millions of independent hotels. They are the providers that will give us access to all of this value.” By doing so, hotel chains can access travellers through HRS services: reservation channels (online, offline and mobile), OBT, GDS and TMC. In other words, as a complete service provider, HRS offers E2E solutions for the entire travel cycle and provides this service to companies through OBEs.

Most search engines obtain information from Global Distribution Systems (GDS), which only control about a quarter of content. More specifically, 30% of spending on hotels comes from hotels that are not found in GDS. “HRS adds these hotels so that they can be worked with through GDS. We hope that this 30% will move towards 40% and 50%. In other words, that it will increase by 25%” Long revealed to listeners.

The cost of the ecosystem

Jason Long also stated that the fact that there are so many organizations involved in managing travel means that businesses always end up paying. “The participation of so many agents ends up being inefficient and generating extra costs. HRS would like to analyse the ecosystem, see if hotels add value, and eliminate the inefficient parts of the system.”

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FERNANDO PUELLESMigration of AeTm to CytricFernando Puelles, Director of Business Travel at Amadeus.

One of the lectures that sparked the most interest among those present was centred on the migration of AeTm to Cytric, which significantly affects corporations and travel agencies. Fernando Puelles, Director of Business Travel at Amadeus, explained why Amadeus decided to focus its strategy on a single tool incorporating all the necessary functions: Cytric.

Cytric is an E2E global solution using up-to-date technology. “It's a complete solution, where the user has everything in one place and can access content that is not just in GDS”, explained Puelles. In addition, he added: “AeTM was a very localized tool for markets, and as a result the needs of each market were very well covered. Amadeus tries to adapt this global Cytric tool to each individual market.”

According to a study involving 270 European companies, the trend towards using OBTs (Online Booking Tools) and EMS (Environmental Management Systems), either in an integrated manner or individually, is growing. “This is possible because an OBT allows for a reduction in spending, while EMSs allow for improved management of data and information.”

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For Amadeus, an OBT should be a global E2E solution:

> Total control over the travel and expense budget> Flexibility. Provide users with a modular service that can be combined with other systems used by

the company.> Access to all content, not just that of GDS or the specific content of each company.> Servicio al cliente y gestión de cuentas, que haya soporte local para cada empresa en concreto.> SBT (Self Booking Tool): adapted to the Spanish market, with function and design.

“An E2E solution must incorporate all services for before, during and after the trip, from the request for travel and the management of spending during the trip until the reporting and final analysis” stated Puelles.

He then proceeded to explain the mitigation process from AeTM:

> The focus is now E2E; mobility and tools for automating fulfilment.> Managing spending. The tool for managing spending is independent of the ERP system.> Direct connections available.> Ancillary services. Improved and independent of the original source.> More advanced and flexible technology. Nine releases a year with high stability.> Improved functionality with easily incorporated modules.

“Cytric is based on modules, so that companies can contract the parts that they need the most. It's a flexible tool that allows us to adapt to the different rules for each company, and that will largely improve reporting” explained Puelles.

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For some time now, Amadeus has been working on a migration process: “in Spain there are 480 companies that use AeTM that will switch over to Cytric. The migration process is very detailed, and we know what needs to be done at each moment. At Amadeus, we're experts both globally and locally. Locally, we have a team that is working on AeTM, and at the same time we have another team working on Cytric. As a result, we're ready for what's to come” insisted Puelles. In addition, Puelles assured those present that it would be no problem for companies, since the only two aspects that need work are ensuring that everything goes smoothly between Amadeus and the travel agency, and making employees accustomed to using Cytric. “It's a sufficiently intuitive tool, with a simpler, more dynamic design and user guides. We could train users, but we're sure it won't be necessary” claimed Puelles.

CLOSING

To bring the event to a close, Isabel Torra, HRS' General Director for Spain and Portugal, was charged with thanking speakers for their contributions and thanking the entire HRS team for their work. “We hope we fulfilled your expectations and that the content of this seminar contributed to improving service to business travellers”, Torra concluded. Finally, HRS offered a guided tour of La Pedrera historical monument and a cocktail that gave those attending an opportunity for networking and a chance to discuss the conclusions of the event.

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LINKS OF INTEREST:

> Google Cause Study - Sourcing (HRS).> Externalization study (HRS).> Tourist distribution, who will grow in the next 10 year?(Hosteltur).> Barcelona and Madrid remain in the top 10 for international business meeting tourism

(agentravel.es).

> Bleisure is unstoppable: 49% of business trips are extended for pleasure (Smart Travel).

> The latest in tourism and trends for 2017 (Hosteltur).

> Overnight stays in hotels at a glance with an interactive map (Hosteltur).

> Business tourism has an economic impact of €5,200 M in Spain (Hosteltur).

> Spain, European leader in overnight hotel stays (Hosteltur).

> Infographic: how business travellers make reservations (Smart Travel).

> The cost of business travels will not rise in 2017, according to GBTA (Hosteltur).

> The 10 tendencies that mark the MICE segment in 2017 (Hosteltur).

> Travel agencies will not have to fragment bills in Spain (Hosteltur).

> Meta vs OTA: towards the new hybrid giants (Hosteltur).

> The Spanish economy is moving towards its third year of 3% growth (Eleconomista.es).

> Omnichannel, the buzzword among agencies (Hosteltur).

> Online reservations: why computers still win over mobile phones (Hosteltur).

> How can we manage distribution channels to achieve greater profitability? (Hosteltur).

> Hotel prices in Spain increased by 7.1% in the first trimester (Hosteltur).

> Spaniards demand speed and multiple channels for travel reservations (Hosteltur).

> Spain, European leader in hotel brands (Hosteltour).

> Keys for hotel distribution i n the online environment (Hosteltur).

> The client as the central focus of hotel distribution (Hosteltur).

SEMINAR ORGANIZATION

HRS Global Hotel Solutions Pº de Gracia 110, Ppal.1ª 08008 Barcelona – Spain Tel. +34.93.272.19.65 empresas@hrs.com

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ABOUT HRS

HRS is a hotel reservation portal for businesses and private travellers. Using the portal, reservations can be made at more than 350,000 hotels in 190 countries, and at more than 400,000 vacation houses and apartments. Business travellers registered at “My HRS” enjoy prices up to 30% cheaper in daily online hotel fees, and they can cancel reservations at no additional charge up until 4 PM on the day of arrival. HRS has a price guarantee policy by which, if there is a lower room price available, the portal pays back the difference. Through www.hers.com/deals/en, clients benefit from high-quality hotel offers with a discount of at least 50% of the lowest HRS price. Further special offers and agreements can be included.

Founded in 1972, the company is part of the HRS GROUP. This group is constantly growing, and has over 1,600 employees in 28 offices around the world in cities like Barcelona, Shanghai, Sydney, Tokyo, Singapore, Paris, London, Bombay, São Paulo and New York. The HRS Group is headquartered in Cologne.

COMMUNICATION

Mite Sabaté Marketing Manager for Spain & Portugal

CONCLUSION DOCUMENT

School of Tourism and Hospitality Management Sant Ignasi of Ramon Llull University.