hr%20training%20&%20development
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http://www.lscu.coop/content/download/66077/766840/file/HR%20Training%20&%20Development.pdfTRANSCRIPT
6/13/2012
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The Bleeding Edge & The Leading Edge: Using Innovation to Move Your CU Ahead of the Curve
JacksonHataway,Ph.D.StrategicArts&Sciences
S t r a t e g i c A r t s & S c i e n c e s
Our Buckets for the Day
• What We Want
• The Chokepoints
• The Tactics
• The Strategy
The traditional business model for banking services will NEVER recover.
If you have to do more with less, you have to move faster and leverage data.
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S t r a t e g i c A r t s & S c i e n c e s
This isn’t just about innovation. This is about strategy.
Core
Apply
Adapt
Strategy
S t r a t e g i c A r t s & S c i e n c e s
Strategy
Strategy isn’t about choosing an option. It’s about creating more options.
Today’s market demands interconnection – internally and externally.
S t r a t e g i c A r t s & S c i e n c e s
Cable TV Credit Card ATM
PC Mobile phone Toll
Passes
Internet Home VideoStored Value Cards
Online Banking
eBay
GPS DevicesOnStar
MP3 Player
EBPP
TiVo
NapsterSpeedPass
PayPal
iTuneseTrade
Transit CardsBlackberryPeapodHome Alarms
Satellite Radio
VoIP
X-Box 360
Aircards
DVR iPhone
Netflix
1950 1960 1970 1980 1990 2000 2010E
Satellite TV Online H.S.A.
Broadband InternetVideos on DemandConsumer Remote Capture
Slingbox
Innovation Before Our Eyes
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S t r a t e g i c A r t s & S c i e n c e s
Rapid Innovation
Who remembers… Who now has…
S t r a t e g i c A r t s & S c i e n c e s
What That Means for Markets
59%
Companies who make the first prototype make the first sale
24%
Companies that make that sale and go on to “macrocommercialize” the product
Golder, Shacham, and Mitra, Marketing Science 28(1)
3 . 2 8 . 2 0 1 1
The Rhythm of the Business
3 weeks3 months
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3 . 2 8 . 2 0 1 1
3 . 2 8 . 2 0 1 1
300,000 signatures in 4 weeks
3 . 2 8 . 2 0 1 1
Driving Forces External
Internal
Past/Current Future
Slow and Steady
Maintain and Support
Develop Opportunities
Adopt and Deploy
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S t r a t e g i c A r t s & S c i e n c e s
The Steve Jobs Story
3 . 2 8 . 2 0 1 1
Brain Drain
3 . 2 8 . 2 0 1 1Nielson, 2011
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S t r a t e g i c A r t s & S c i e n c e s
What I Learned from 30 Rock…
…was way more important than what I learned in school.
Innovention
S t r a t e g i c A r t s & S c i e n c e s
Complexity
UsabilityIntuitive
Where We Are Now
Where We’ve Been
If we wanted complexity, we were willing to spend the time.
If we wanted ease of use, we accepted that we would have more “stuff.”
Changing the Rules
S t r a t e g i c A r t s & S c i e n c e s
Listen More
The data is there. We have to make it usable and we have to use it. YOU HAVE THE MOST VALUABLE DATA.
Data is the new black.
The Zone of Consumer Expectations
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S t r a t e g i c A r t s & S c i e n c e s
Solve Problems
New studies show that the number 1 factor in customer satisfaction is problem solving. They want a house, not a loan.
The Zone of Consumer Expectations
S t r a t e g i c A r t s & S c i e n c e s
Be Sticky
Capture customers with sticky products like online banking platforms and apps that show me a lot of information instantly. Make it hard for me to leave.
The Zone of Consumer Expectations
S t r a t e g i c A r t s & S c i e n c e s
The FI World
Doing MORE with LESS is the strategy.
Innovation is a MUST
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S t r a t e g i c A r t s & S c i e n c e s
Cool word of the day #1:
Bricolage
The I-Generation
The ability to synthesize information from a vast array of sources quickly and intuitively to arrive at a conclusion.
“The next wave will be defined by technology that works on our behalf, not at our request…”
S t r a t e g i c A r t s & S c i e n c e s
The I-Generation
They are emotionally driven and can share those emotions instantly.
Technology is their capital.
The average child in the US has a cell phone by age 8 – an interesting strategic point…or just frightening?
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S t r a t e g i c A r t s & S c i e n c e s
Email is SO slow. What’s a stamp? Computers have never lacked a CD-
ROM disk drive. They’ve been texting 4 evr! “LOL” “TTFN” “GTG” “BRB” “OMG”
“IMHO” “HAND” “WTF”
In 2009, Boston College stopped giving incoming freshmen e-mail addresses.
The I-Generation
S t r a t e g i c A r t s & S c i e n c e s
Teams Make A Difference
S t r a t e g i c A r t s & S c i e n c e s
Playing – Or How Google Got Rich
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S t r a t e g i c A r t s & S c i e n c e s
Cool word of the day #2:
Liminality
Online and social networking digital integration
Location, location...
The I-CU
S t r a t e g i c A r t s & S c i e n c e s
The Future of Branches
• Video placeholder
S t r a t e g i c A r t s & S c i e n c e s
Innovation and Vision
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S t r a t e g i c A r t s & S c i e n c e s
People do this in their spare time…
This is free for you
S t r a t e g i c A r t s & S c i e n c e s
Social Media
Experience
Value
Narrative
Only 8 out of 100 users wants to receive sale information through social media platforms.
S t r a t e g i c A r t s & S c i e n c e s
Social Media Guessing Game
• Facebook• Twitter• MySpace• Groupon• Foursquare• Yelp• Urbanspoon• Digg• YouTube• Video Bomb• Panjea• Pandora
• Trip Advisor• Groople• TrekCafe• Teenwag• Wikipedia• Dzone• eFans• FanNation• LinkedIn• PhotoBucket• Flickr• Google
• Stumbleupon• Reddit• Bebo• Tagged• Flixter• Epinions• Faves• Ping• Kaboodle
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S t r a t e g i c A r t s & S c i e n c e s
Where do we go from here?
• Succession planning...
…tell my boss that
• Go back to the “way it was”
• Service and channels in the digital era
Contact: Kelly Smith541.345.5764
Jackson Hataway, [email protected]
Please contact me if you would like a copy of the presentation.