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    MMQMM THE ICFAI UNIVERSITYDEHRADUN

    Management thesis- 2

    on(Comparative study of customer

    satisfaction between hero Honda&bajaj bikes)

    v/s

    http://www.herohonda.com/index.htmhttp://www.bajajauto.com/http://www.herohonda.com/index.htmhttp://www.bajajauto.com/http://www.herohonda.com/index.htmhttp://www.bajajauto.com/
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    Management thesis -2

    On

    (Comparative study of customers

    satisfaction between hero Honda &bajaj

    bikes)

    Submitted to:

    Mr Gurudev (Faculty guide)

    Icfai university dehradun

    Submitted by

    Neha bajaj

    Mba(2009-11)

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    ACKNOWLEDGEMENT

    A formal statement of acknowledgement will hardly meet the ends of justice in the matter of

    expressing my deep sense of gratitude and obligation to all those who helped me in the

    completion of this thesis.

    I am indebted to my project guide Mr Gurudev singh whose versatility of creativeness,

    interest and enthusiasm gave a new dimension to my work with a motto- to seek, to strive,

    and not to yield. I would also like to thanks customers of hero Honda and bajaj theirunfailing guidance and encouragement made me understand and solve my problems. For

    successfully accomplishment of task apart from hard work the most important requisite is the

    right direction and guidance and for a student these become the major part of the study.

    Last but not the least, I express my gratitude to my parents who financed this project and who

    have been a moral support to throughout my life.

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    CONTENTS

    SL.No Page. No1 EXECUTIVE SUMMARY2 INTRODUCTION3 COMPANIES PROFILE4 STUDY DESIGN5 SAMPLE DESIGN6 LIMITATION7 INTRODUCTION TO CUSTOMER SATISFACSION

    8 SAMPLING9 DATA ANALYSIS AND INTERPRETATION10 FINDING11 SUGGESTION12 QUESTIONNAIRE13 BIBILOGRAPHY

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    EXECUTIVE SUMMARY

    Someone has rightly said that practical experience is far better and closer to the real world

    than mere theoretical exposure. The practical experience helps the students to view the real

    business world closely, which in turn widely influences their perceptions and arguments their

    understanding of the real situation.

    The phenomenon of creation is a long process requiring time, energy and dedications well as

    skill and experience of those people engaged in the task, ultimately in the outcome as the

    final form of embodiment of the creators vision. Research work constitutes the backbone of

    any management education program. A management student has to do research work quite

    frequently during his/her entire span.

    The research work entitled study about the customers satisfaction regarding Hero Honda and

    Bajaj Bikes. MBA is a stepping stone to management career in order to reach practical and

    concrete results. Our contemporary lives have been influenced by the advancement and

    growth in industry.

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    INTRODUCTIONConsumer satisfaction

    1. Encourage Face-to-Face Dealings

    This is the most daunting and downright scary part of interacting with acustomer. If you're not used to this sort of thing it can be a pretty nerve-wracking experience. Rest assured, though, it does get easier over time.It's important to meet your customers face to face at least once or eventwice during the course of a project.

    2. Respond to Messages Promptly & Keep Your Clients Informed

    This goes without saying really. We all know how annoying it is to wait

    days for a response to an email or phone call. It might not always be practical to

    deal with all customers' queries within the space of a few hours, but at least

    email or call them back and let them know you've received their message and

    you'll contact them about it as soon as possible. Even if you're not able to solve

    a problem right away, let the customer know you're working on it.

    3. Be Friendly and Approachable

    A fellow Site Pointer once told me that you can hear a smile through the

    phone. This is very true. It's very important to be friendly, courteous and to

    make your clients feel like you're their friend and you're there to help them out.

    There will be times when you want to beat your clients over the head repeatedly

    with a blunt object - it happens to all of us. It's vital that you keep a clear head,

    respond to your clients' wishes as best you can, and at all times remain polite

    and courteous.

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    4. Have a Clearly-Defined Customer Service Policy

    This may not be too important when you're just starting out, but a clearly

    defined customer service policy is going to save you a lot of time and effort in

    the long run. If a customer has a problem, what should they do? If the first

    option doesn't work, then what? Should they contact different people for billing

    and technical enquiries? If they're not satisfied with any aspect of your customer

    service, who should they tell? There's nothing more annoying for a client than

    being passed from person to person, or not knowing who to turn to. Making sure

    they know exactly what to do at each stage of their enquiry should be of utmost

    importance. So make sure your customer service policy is present on your site --

    and anywhere else it may be useful

    5. Attention to Detail (also known as 'The Little Niceties')

    Have you ever received a Happy Birthday email or card from a company

    you were a client of? Have you ever had a personalized sign-up confirmation

    email for a service that you could tell was typed from scratch? These little

    niceties can be time consuming and aren't always cost effective, but remember

    to do them. Even if it's as small as sending a Happy Holidays email to all your

    customers, it's something. It shows you care; it shows there are real people on

    the other end of that screen or telephone; and most importantly, it makes the

    customer feel welcomed, wanted and valued.

    6. Anticipate Your Client's Needs & Go Out Of Your Way to Help Them Out

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    Sometimes this is easier said than done! However, achieving this

    supreme level of understanding with your clients will do wonders for your

    working relationship.

    7. Honour Your Promises

    It's possible this is the most important point in this article. The simple

    message: when you promise something, deliver. Clients don't like to be

    disappointed. Sometimes, something may not get done, or you might miss a

    deadline through no fault of your own. Projects can be late, technology can fail

    and sub-contractors don't always deliver on time. In this case a quick apology

    and assurance it'll be ready ASAP wouldn't go a miss.

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    ABOUT COMPANIES

    Bajaj Auto limited is one of the largest two wheeler manufacturing company in

    Indiaapart from producing two wheelers they also manufacture three wheelers.The companyhad started way back in 1945. Initially it used to import the twowheele rs from outs ide, but from 1959 it started manufacturing of two wheelers in thecountry. By the year 1970Baja j Auto had roll ed out t hei r 100,000th vehicle . Bajajscooters and motor cycles havebecome an i ntegral part of the Indian milieu andover the years have come to representthe aspirations of modern India. Bajaj Autoalso has a technical tie up with Kawasakiheavy industries of Japan to producethe latest motorcycles in India which are of worldclass quality The BajajKawasaki eliminat or has emerged straight out o f the drawing board of Kawasakiheavy industries. The core brand values of Bajaj Auto limited includesLearning, Innovation,Perfection, Speed and Transparency.Bajaj Auto has three manufacturing units in the country

    at Akurdi, Waluj and Chakan inMaharashtra, western India, which produced 2,314,787vehicles in 2005-06. The sales arebacked by a network of after sales serviceand maintenance work shops all over thecountry.Bajaj Auto has products whichcater to every segment of the Indian two wheeler marketBa j a j C T 10 0 D lx o f f e rs ag rea t va lue fo r mo ney a t the en t ry l eve l . S imi la r ly B a ja j Discover 125offers the consumer a great performance without making a big hole in thepocket.6Bajaj AutoBajaj Auto was one of the earliest two wheeler manufacturers in India and is nowone of the worlds largest two-wheeler and three-wheeler manufacturers.

    MOTORCYCLES

    Bajaj has redefined both the value and the premium segmentswith its motorcycles offeringunique features not seen in their competitors in those classes.The entry level Platina featurespush to cancel indicators, uniquethrottle control, chrome graphics, fuel gauge and alloywheelswhich are not seen on more expensive executive class machinesof its competitors.TheBajaj XCD 125 offers an excellent value proposition withits larger engine, LED tail lamp andDigital meter at the pricepoint of 100cc vehicles from its competitors.The Discover 135 isavailable in Disc and Drum brake variants falls between theexecutive and premium segmentsand is ideal for those looking for a bit of additionalpower without sacrificing too much onfuel effeciency. Recently a Sport variant has beenannounced which is expected to hit themarkets shortly.In the premium segment the Bajaj range includes the Pulsar 150, 200 and

    220cc variantsin the sports segment and the Avenger 200 in the cruiser segment.

    SCOOTERS

    With the launch of the Kristal, Bajaj Auto have reentered the autogeared scooter segmentandborrows a lot of technologies from the successful motorcycle range such as DTSi,ExhausTecand SNS suspension.

    http://www.bajajauto.com/
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    COMPANY HISTORY

    B a j a j A u t o c a m e i n t o e x i s t e n c e o n N o v e m b e r 2 9 , 1945as M / sB a ch ra j Tr ad i n g Corporation Private Limited. It started off by selling imported two- andthree-wheelers in10

    India. In1959, it obtained license from theGovernment of Indiato manufacture two- and three-wheelers and it went public in1960.In1970, it rolled out its 100,000th vehicle.In1977, it managed to produce and sell 100,000 vehicles in a single financial year.In1985, it started producing at Waluj inAurangabad.

    In1986, i t m an a ge d t o p ro d u c e a nd s e l l 500,000 vehicles in a single financial year.In1995, it rolled out its ten millionth vehicleand produced and sold 1 million vehicles in ayear.Timeline of new releases1971- three-wheeler goods carrier

    1972-Bajaj Chetak

    1976-Bajaj Super

    1977- Rear engineAutorickshaw

    1981-Bajaj M-50

    1986-Bajaj M-80,Kawasaki Bajaj KB100

    1990-Bajaj Sunny

    1994-Bajaj Classic

    1995-Bajaj Super Excel

    1997-Kawasaki Bajaj Boxer , Rear Engine Diesel Autorickshaw

    1998-Kawasaki Bajaj Caliber ,Legend(India's first four-stroke scooter)

    2000-Bajaj Saffir e

    2001- Eliminator, Pulsar

    2003-Caliber115,

    Bajaj Wind125,Bajaj Pulsar

    2004-B a j a j C T 100,

    N ew B a ja j C he tak 4 - s t roke w i th Wonder Gear ,Bajaj Discover DTS-i

    2005-Bajaj Wave,Bajaj Avenger,Bajaj Discover

    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wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/1945
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    2006-Bajaj Platina

    2007-Bajaj Pulsar-200 Some of the models that Bajaj makes (or has made) are:ScootersBajaj Sunny

    Bajaj Chetak

    Bajaj Cub

    Bajaj Super

    Bajaj Wave

    Bajaj LegendMotorcycles

    Kawasaki Eliminator

    Bajaj Pulsar

    Bajaj Kawasaki Wind 12511

    Bajaj Boxer

    Bajaj CT 100

    Bajaj Platina

    Bajaj Caliber

    Bajaj Discover

    Bajaj AvengerUpcoming Models

    Bajaj Pulsar 220 DTS-Fi

    Bajaj Krystal

    Bajaj Blade

    Bajaj Sonic

    New ImageThe company, over the last de cade has successfully changed its image from ascoo ter manufacturer to a two wheeler manufacturer, product range ranging fromScooterettes toScoote rs to Motorcycle. Its real gro wth in numbers has come in thelast 4 years after successful introduction of a few models in the motorcycle segment.Thecompany is headed byRahul Baja jwho is worth more than US$1.5 billion.

    http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2006
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    Details of some bikes

    Bajaj Platina

    Style and fuel economy at a bargain price. The Bajaj Platina offers features not yetfound on more

    expensive models in the 100cc rangUsing the 97.2cc, 8.2BHP powerplant that does duty on the

    CT100 the Bajaj Platinagives excellent mileage.Alloy Wheels and chrome decals make it one

    of the best looking 100cc motorcyclesaround.Optoprism headlamp for better lighting and

    safety.Spring in Spring rear suspension built to handle the rough Indian roads.

    Price on RoadIndividual : Rs. 39,500Company : Rs. 44,350Fuel Efficiency (Kmpl)City : 60 +/- 10%Normal : 70 +/- 10%Delivery Time3 to 7 Days

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    Bajaj Discover 135 ES

    Add some big bike muscle without breaking the bank with the Bajaj Discove 135.With over

    13BHP on tap, Disc brakes and broad rubber this is a mean machine.The bike is fullyequipped with a self start, front disc brakes, six spoke alloy wheelsand atachometer Improved handling thanks to gas charged rear shock absorbers and a broad100/90rear tyre.Price on RoadIndividual : Rs. 57,60013Company : Rs. 64,800Fuel Efficiency (Kmpl)City : 45 +/- 10%Normal : 60 +/- 10%Delivery Time2 to 4 Days

    Bajaj Pulsar 150 ES DTSi Upgrade

    The Pulsar 150 in its latest avtaar sports alloy wheels, digital meters, led tail lampsand sportyside cowls along with a revised gear box and retuned engine.Power output has been upped to

    13.9 BHP with torque figures also going up to 12.76Nm5 Speed gearbox now with the

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    standard one down rest up pattern.Digital speedo console with dual trip meters and over revwarning.Gas charges Nitrox shock absorbers aid handlingPrice on RoadIndividual : Rs. 67,550Company : Rs. 76,100Fuel Efficiency (Kmpl)City : 45 +/- 10%

    Normal : 55 +/- 10%14Delivery Time2 to 4 Days

    Bajaj Pulsar 200 DTSI

    Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the mostattractivelooks in the Pulsar range this performance motorcycle never fails toimpress.Deliveringalmost 20 BHP the engine delivers great performance without seemingstressed.Gas filledshock absorbers and broad tubeless tyres and a well sorted chassis makefor excellenthandling.Price on RoadIndividual : Rs. 81,050Company : Rs. 90,850Fuel Efficiency (Kmpl)

    City : 30 +/- 10%Normal : 40 +/- 10%Delivery Time7 to 15 Days

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    Bajaj Pulsar 220 DTS Fi

    With the Pulsar 220 the engineers at Bajaj Auto have pushed the envelope andintroduced theIndian motorcycle market to the world of performance biking.The 20PS engine has fuelinjection for optimum performance.Oil cooler keeps the oil maintain the right viscosity forbetter lubrication.Front and rear disc brakes, tubeless tyres and powerful headlights forimprovedsafety.Price on RoadIndividual : Rs. 98,150Company : Rs. 110,100Fuel Efficiency (Kmpl)

    City : 30 +/- 10%Normal : 40 +/- 10%Delivery Time7 to 15 Days

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    Bajaj Avenger 200

    Put your feet up and relax, enjoy the paddedseat and watch the scenery as you eatthe milesaway.Featuring a slightly detuned version of the 200cc powerplant that does duty in thePulsar200 this bike develops a healthy 17.5 PS.Oil cooler ensures that the lube retains its optimumviscosity for longer engine lifeand performance.Broad tyres and disc brakes for a safe andsteady ride.

    Price on RoadIndividual : Rs. 78,550Company : Rs. 88,100Fuel Efficiency (Kmpl)City : 30 +/- 10%Normal : 40 +/- 10%Delivery Time

    7 to 15 Days

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    India has the largest number of two wheelers in the world with 41.6 millionvehicles. India

    has a mix of 30 percent automobiles and 70 percent two wheelers in thecountry. India was thesecond largest two wheeler manufacturer in the world starting inthe 1950s with the birth of

    Automobile Products of India (API) that manufacturedscooters. API manufactured theLambrettas but, another company, Bajaj Auto Ltd.surpassed API and remained through the

    turn of the century from its association withPiaggio of Italy (manufacturer of Vespa).The

    license raj that existed between the1940s to1980s in India, did not allow foreigncompanies toenter the market and imports were tightly controlled. This regulatory maze,before the

    economic liberalization, made business easier for local players to have asellers market.

    Customers in India were forced to wait 12 years to buy a scooter fromBajaj. The CEO ofBajaj commented that he did not need a marketing department, only adispatch department.By the year 1990, Bajaj had a waiting list that was twenty-six timesits annual output for

    scooters.The motorcycle segment had the same long wait times with three manufacturers;RoyalEnfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-

    stroke engine at that time and took the higher end of the market but, there waslittlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end

    of the market respectively.In the mid-1980s, the Indian government regulations changed and

    permitted foreigncompanies to enter the Indian market through minority joint ventures. Thetwo-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVSSuzuki, BajajKawasaki and Kinetic Honda. The entry of these foreign companies changed the

    Indianmarket dynamics from the supply side to the demand side. With a larger selection oftwo-wheelers on the Indian market, consumers started to gain influence over the productstheybought and raised higher customer expectations. The industry produced more

    models,styling options, prices, and different fuel efficiencies. The foreign companies

    newtechnologies helped make the products more reliable and with better quality.

    Indiancompanies had to change to keep up with their global counterparts..Hero Honda has awide variety of models ranging from the CD Deluxe in the value for money market to therecently upgraded Karizma R which has set the new norm in theperformance segment.Old

    favourites like the Splendor + and Passion + have been upgraded and joined byvariants suchas the Splendor NXG.In the growing 125cc segment the Super Splendor and Glamour sport

    the new 125ccQuantum Core engine and are gaining popularity.The Hero Honda CBZ

    http://www.herohonda.com/index.htm
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    Xtreme and its sibling the Hunk compete with each other in the performance segmnt

    HEADQUARTERS

    Hero Honda Motorcycles Limitedis an Indian manufacturer of motorcycles andscooters. Hero Honda is a joint venture thatbegan in 1984 between the Hero group ofIndiaandHondafromJapan. It has been the world'sbiggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3

    million motorbikes in a single year.Hero Honda's Splendor is the world's largest sellingmotorcyclecitation needed

    Its 2 plants arein Dharuhera and Gurgaon, both inHaryana, India. It specializes in dual usemotorcyclesthat are low powered but very fuel efficient

    Content

    1 Modelso1.1 Bikes2 CompanyProfileo2.1 Just-in-Timeo2.2 Ancillarisationo2.3 Dealer Networ ko2.4 Financial Planningo2.5 Qualityo2.6 Diversification3 External links[ Models ]

    BikesHero HondaSplendor Plus

    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    Hero Honda Passion PlusHero Honda KarizmaHero Honda CBZHero Honda Super SplendorHero Honda CD DawnHero Honda CD DeluxeHero Honda Achiever

    Hero Honda GlamourHero Honda Ambition

    Company Profile

    Hero, is the brand name used by the Munjal brothers in the year 1956 with the

    flagshipcompany Hero Cycles. The two-wheeler manufacturing business of bicycle

    componentshad originally started in the 1940s and turned into the worlds largest

    bicyclemanufacturer today. Hero, is a name synonymous with two-wheelers in India today.TheMunjals roll their own steel, make free wheel bicycle critical components andhavediversified into different ventures like product design. The Hero Group philosophyis:To provide excellent transportation to the common man at easily affordable prices and

    toprovide total satisfaction in all its spheres of activity. The Hero group vision is to

    buildlong lasting relationships with everyone (customers, workers, dealers and vendors).TheHero Group has a passion for setting higher standards and Engineering Satisfaction

    isthe prime motivation, way of life and work culture of the Group.In the year 1984, Mr.Brijmohan Lal Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM),

    headed an alliance between the Munjal family and HondaMotor Company Ltd. (HMC). HHM

    Mission Statement is: We, at Hero Honda, arecontinuously striving for synergy between

    technology, systems, and human resources toprovide products and services that meet the

    quality, performance, and price aspirations of our customers. While doing so, we maintain the

    highest standards of ethics and societalresponsibilities, constantly innovate products andprocesses, and develop teams that keepthe momentum going to take the company to

    excellence in the new millennium. Thisalliance became one of the most successful joint

    ventures in India, until the year 1999when HMC had announced a 100% subsidiary, Honda

    Motorcycle & Scooter India(HMSI). This announcement caused the HHM stock price to

    decrease by 30 percent thatsame day. Munjal had to come up with some new strategicdecisions as, HMSI and other foreign new entry companies were causing increased intensityof rivalry for HHM.

    == Growth ==

    The business growth of Hero Honda has been phenomenal throughout itsearly days. The

    Munjal family started a modest business of bicycle components. HeroGroup expanded so big

    that by 2002 they had sold 86 million bicycles producing 16000bicycles a day. Today HeroHonda has an assembly line of 9 different models of motorcycles available. It holds the

    record for most popular bike in the world by sales for Its Splendor model. Hero Honda

    Motors Limited was established in joint venture withHonda Motors of Japan in 1984, tomanufacture motorcycles. It is currently the largestproducer of Two Wheelers in the world. Itsold 3 million bikes in the year 2005-2006.Recently it has also entered in scooter

    manufacturing, with its model PLEASURE mainlyaimed at girls. The Hero Group has done

    http://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edit
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    business differently right from the start and thatis what has helped them to achieve break-through in the competitive two-wheeler market.The Group's low key, but focused, style ofmanagement has earned the company plauditsamidst investors, employees, vendors and

    dealers, as also worldwide recognition.The growth of the Group through the years has beeninfluenced by a number of factors:

    [ Just-in-Time ]

    The Hero Group through the Hero Cycles Division was the first to introduce the conceptofjust-in-time inventory. The Group boasts of superb operational efficiencies. Everyassembly

    line worker operates two machines simultaneously to save time and improveproductivity. The

    fact that most of the machines are either developed or fabricated in-house, has resulted in lowinventory levels. In Hero Cycles Limited, the just-in-timeinventory principle has been

    working since the beginning of production in the unit and isfunctional even till date.. This isthe Japanese style of production and in India; Hero isprobably the only company to have

    mastered the art of the just-in-time inventoryprinciple.

    [ Ancillarisation ]

    An integral part of the Group strategy of doing business differently was providingsupport toancillary units. There are over 300 ancillary units today, whose production isdedicated toHero's requirements and also a large number of other vendors, which includesome of the

    better known companies in the automotive segment. Employee Policy:Another Strikingfeature within the Hero Group is the commitment and dedication of itsworkers. There is no

    organized labor union and family members of employees find readyemployment within Hero.The philosophy with regard to labor management is "Hero isgrowing, grow with Hero."

    When it comes to workers' benefits, the Hero Group is knownfor providing facilities, further

    ahead of the industry norms. Long before other companiesdid so, Hero was giving itsemployees a uniform allowance, as well as House RentAllowance (HRA) and Leave TravelAllowance (LTA). Extra benefits took the form of medical check-ups, not just for workers,

    but also for the immediate family members.[ Dealer Network ]

    The relationship of Hero Group with their dealers is unique in its closeness. The dealersare

    considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000outlets, and have a formidable distribution system in place. Sales agents fromHero travels to

    all the corners of the country, visiting dealers and send back dailypostcards with informationon the stock position that day, turnover, fresh purchases,anticipated demand and alsocompetitor action in the region. The manufacturing unitshave a separate department to handledealer complaints and problems and the firstresponse is always given in 24 hours.

    [ Financial Planning ]

    The Hero Group benefits from the Group Chairman's financial acumen and his graspontechnology, manufacturing and marketing. Group Company, Hero Cycles Limited has

    oneof the highest labor productivity rates in the world. In Hero Honda Motors Limited,

    thefocus is on financial and raw material management and a low employee turnover.

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    [ Quality ]

    Quality at Hero is attained not just by modern plants and equipment and throughlatesttechnology, but by enforcing a strict discipline. At the Group factories, attainingqualitystandards is an everyday practice - a strictly pursued discipline. It comes from

    anamalgamation of the latest technology with deep-rooted experience derived from

    nearlyfour decades of hard labor. It is an attitude that masters the challenge of growthandchange - change in consumers' perceptions about products and new aspirations

    arisingfrom a new generation of buyers.Constant technology up gradation ensures that theGroup stays in the global mainstreamand maintains its competitive edge. With each of its

    foreign collaborations, the Groupgoes onto strengthen its quality measures as per the book.

    The Group also employs theservices of independent experts from around the world to assistin new design andproduction processes.

    [ Diversification ]

    Throughout the years of enormous growth, the Group Chairman, Mr. Lall has activelylookedat diversification. A considerable level of backward integration in itsmanufacturing

    activities has been ample in the Group's growth and led to theestablishment of the

    Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,Munjal Auto Componentsand Munjal Showa Limited amongst other component-manufacturing units.Then there werethe expansion into the automotive segment with the setting up of Majestic Auto Limited,

    where the first indigenously designed moped, Hero Majestic,went into commercialproduction in 1978. Then came Hero Motors which introducedHero Puch, in collaboration

    with global technology leader Steyr Daimler Puch of Austria.Hero Honda Motors wasestablished in 1984 to manufacture 100 cc motorcycles.The Hero Group also took a venture

    into other segments like exports, financial services,information technology, which includes

    customer response services and softwaredevelopment. Further expansion is expected inthe areas of Insurance andTelecommunication.The Hero Group's phenomenal growth is

    the result of constant innovations, a close watchon costs and the dynamic leadership of the

    Group Chairman, characterized by a culture of entrepreneurship, of right attitudes andbuilding stronger relationships with investors,partners, vendors and dealers and customers.

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    DETAILS OF SOME BIKES OF HERO HONDA

    Hero Honda Splendor Plus

    The world best selling motorcycle keeps its commitment of a trouble free,economicalcommuter.The Splendor Plus is constantly evolving and features bright multi-

    reflector headlight, taillight and indicators for improved safety.Die Cast Alloy wheels arenow standard and the updated graphics provide acontemporary look to this proven performer.Price on RoadIndividual : Rs. 49,550Company : Rs. 56,350Fuel Efficiency (Kmpl)City : 60 +/- 10%Normal : 75 +/- 10%Delivery Time4 to 7 Days

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    Hero Honda Passion PlusOne of the most attractive bikes in the executive segment the Passion Plus integratestheproven 100cc power mill of the Splendor in a body that exudes style.The Passion Plus hasalways been a stunner with its two tone graphics, bodycoloured mirrors and large instrumentcluster.New bright multi-reflector headlight, tail light and indicators provide improvedsafetywhile the updated graphics and black finish alloy wheels and engine provide acontemporarylook to this proven performer.

    Price on RoadIndividual : Rs. 51,300Company : Rs. 58,250Fuel Efficiency (Kmpl)City : 55 +/- 10%Normal : 70 +/- 10%Delivery Time4 to 7 Day

    Hero Honda Passion Plus

    One of the most attractive bikes in the executive segment the Passion Plus integratesthe proven

    100cc power mill of the Splendor in a body that exudes style.The Passion Plus has always been a

    stunner with its two tone graphics, bodycoloured mirrors and large instrument cluster.

    New bright multi-reflector headlight, tail light and indicators provide improvedsafety whilethe updated graphics and black finish alloy wheels and engine provide acontemporary look tothis proven performer.Price on RoadIndividual : Rs. 51,300Company : Rs. 58,250Fuel Efficiency (Kmpl)City : 55 +/- 10%Normal : 70 +/- 10%Delivery Time

    4 to 7 Days

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    Hero Honda Hunk

    Muscular styling and aggressive lines matched with a powerful 14.2 PS engine mqkefor anattractive machine.Gas filled shock absorbers provide excellent suspension and greathandling.Three dial instrument console has painted dials that match the muscular overallsporty styling of the bike.Price on Road

    Individual : Rs. 68,100Company : Rs. 77,050Fuel Efficiency (Kmpl)City : 40 +/- 10Normal : 50 +/- 10%Delivery Time4 to 7 Days

    Hero Honda Pleasure

    Easy to handle and attractively packaged this scooter from Hero Honda hastremendousappeal for ladies.102cc engine with excellent reliability and adequate power for mostapplications.Light weight ABS body in a wide variety of attractive colours.Body colouredmirrors and large speedo console add to the looks.Tuffup tube that immediately seals the tubein case of a puncture.Price on RoadIndividual : Rs. 44,150

    Company : Rs. 49,400Fuel Efficiency (Kmpl)City : +/- 10%Normal : +/- 10%Delivery Time15 to 20n days

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    Hero Honda Splendor NXG

    The new generation Splendor NXG has more contemporary styling and increasedpower output backed by impeccable pedigree.The engine has been fine tuned and nowdelivers 7.7PS without sacrificing on mileage.Smart angular fairing, sporty tank lines andattractive 5 spoke cast alloy wheels add to theattractive styling of the motorcycle.Price on RoadIndividual : Rs. 48,700Company : Rs. 55,250Fuel Efficiency (Kmpl)City : 60 +/- 10%Normal : 75 +/- 10%Delivery Time4 to 7 Day

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    Hero Honda Karizma R

    Easily the most comfortable big bike in India the Karizma is a great motorcycle toeat away

    the miles.The 223cc engine develops 17 BHP and is super smooth through the revrange.Aided by a refined gearbox the powerplant never feels stressed.A long wheelbase(1355 mm), good suspension and excellent brakes aid the stabiltiyand handling of thismotorcycle.The speedo console housed in its attractive fairing features a digitalspeedometer,trip meter and clock.Price on RoadIndividual : Rs. 87,100Company : Rs. 98,050Fuel Efficiency (Kmpl)City : 30 +/- 10%Normal : 40 +/- 10%Delivery Time7 to 10 Days

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    IMPACT OF RECESSION ON THE TWO WHEELER

    INDUSTRY

    Two Wheelers registered minor growth of 1.85 % during AprilDecember 2008.However,

    Two Wheelers sales recorded 15.43 percent fall in December 2008 over thesame month lastyear. In two wheeler segment, Hero Honda has witnessed 10% fall(215,931 units in Dec

    2008) in sales as compared to December 2007 (240,532 units).Bajaj Automobile has

    registered 33% fall in its over all two wheeler sells, compared tolast year. The company has

    reported 37% negative growth in bike sells.Due to the recession, the medium class which is

    the ultimate target customer of the twowheeler industry lost their job. So they started saving

    money and cancelled there plan of taking the new vehicles, which affected the two wheeler

    industry as the production isgoing on but the demand is short. In the above described record

    the two major firms inthis sector are facing problem regarding their sales.It is sacrilege to say

    that the world economy has been undergoing with the huge crisis.And automobile industry is

    not far behind in league. Undoubtedly, the coming timewould be a challenge for the

    automobile industry. Bike manufacturers have alreadystarted facing the problems, loan &

    finance for new bike is not available easily in semiurban & rural market. Banks and other

    financial institutions have baked out from finance.The result of layoff due to the recession

    affected the whole world a lot and every sector isfacing the problem in form of declining

    sales. Indian auto mobile industry of noexception is also affected by it. The car manufacturers

    are delaying their new productlaunch and waiting for the condition of the economy to get

    stabilize so that they canlaunch the new product.Due to the shortage of demand the

    production is getting affected which is affecting theindustries so they are forced to opt for the

    cost cutting measures resulting in the layoff.

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    STUDY DESIGN

    RESEARCH METHODOLOGYIt is well known fact that the most important step in marketing research process isto def inethe problem. Choose for investigation because a p roblem well defined ishalf solved. That was the reason that at most care was taken while defining variousparametersof the problem. After giving through brain storming session, objectives wereselected andthe set on the base of these objectives. A questionnaire was designed majoremphasis of which was gathering new ideas or insight so as to determine and bind outsolution to theproblems.

    DATA SOURCE

    Research included gathering both Primary and Secondary data.Primary dataIs the first hand data, which are selected a fresh and thus happen to be original incharacter.Primar y Data was c rucial to know various customers and past consumerviews abou tbikes and to calculate the market share of this brand in regards to other brands.Secondary dataAre tho se whi ch has been collec ted b y some one e lse and which already have beenpassed through statistical process. Secondary data has been taken frominternet, newspaper,magazines and companies web sites.

    RESEARCH APPROACH

    The research approach was used survey method which is a widely used methodfor datacollection and best suited for descriptive type of research survey includesresearch instrumentlike questionnaire which can be structured and unstructured. Targetpopulation is wellidentified and various methods like personal interviews and telephoneinterviews areemployed.

    SAMPLING UNIT

    It gives the target population that will be sampled. This research was carried indehradun(UK) These were 100 respondents.

    DATA COMPLETION AND ANALYSIS

    After the data has been collected, it was tabulated and findings of the project werepresentedfollowed by analysis and interpretation to reach certain conclusions.

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    SCOPE OF THE STUDYMy project is based on the comparative Study of Bajaj & Hero Honda and thedata will be taken in DEHRADUN. This study is helpful in -:

    1. Formulating new strategies about product promotion and customerSatisfaction/attention.2 .Recommending innovative ideas about product development for thecompanies studies.

    3.Suggest new strategies to satisfy the customers.

    LIMITATIONS

    1. Research work was carried out in DEHRADUN only the finding may not beapplicable to the other parts of the country because of social and culturaldifferences.2. The sample was collected using connivance-sampling techniques.As such result maynot give an exact representation of the population.3. Shortage of time is also reason for incomprehensiveness.4. The views of the people are biased therefore it doesnt reflect true picture

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    DATA ANALYSiS AND INTERPRETATION

    Q1) Which Bike do you have?

    Hero Honda 38 Bajaj 37 Any Other 15

    From the above data it evident thatfrom 100 people 38 people prefer HeroHonda bikes 37 Bajaj and 15 people prefer other bikes.

    Q2) Which Model do you have?

    Hero Honda: Splendor 13

    Passion 10 Karizma 8 Other 7

    38

    37

    15

    HERO HONDA

    BAJAJ

    ANY OTHER

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    Bajaj: - CT 100 20 Discover 10 Pulsar 25 Other 7

    From above data it evident that most people prefer Bajaj bikes.

    Q3) In which Family Income do you Fall? 100000-200000 22 200000-300000 45 300000-400000 23 Above 400000 10

    13

    10

    8

    7

    HERO HONDA

    SPLENDER

    PASSION

    KARISMA

    OTHER

    20

    10

    25

    7

    BAJAJ

    CT100

    DISCOVER

    PULSAR

    OTHER

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    From above data it evident that 22% people fall in the income level of 100000-200000.45% people in 200000-300000 ,23% in 300000-4000000,10% in above400000.

    Q4) for how long do you own a Bike? 0-1 year 34 1-2 year 29 2-3 year 26 Above 3 years 11

    Q5) For what purpose do you use your Motor Bike?

    Office Purpose 60 Joy 13

    Personal Purpose 20

    Other 7

    22

    45

    23

    10

    100000-200000

    200000-300000

    300000-4000000

    ABOVE 400000

    34

    29

    26

    11

    0-1 year

    1-2 year

    2-3 year

    above 3 years

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    Q6) How do you come to know about this Motor Bike?

    Newspaper 20

    Television 45

    Magazines 15

    Friends/Relatives 20

    Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

    Yes 50 No 32 Cant say 18

    6020

    137

    office purpose

    personal purpose

    joyother

    20

    45

    15

    20

    newspaper

    television

    magazines

    friends

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    Q8) Do you have full knowledge about Bikes before buying?

    Yes 65

    No 35

    Q9) Which factor below influence your decision?

    Price 30 Mileage 20 Quality 25 Resale Value 10 Status Symbol 15

    50

    32

    18

    yes

    no

    can't say

    65

    35

    yes

    no

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    Q10) How would you rate the following factors of bikes with respect todifferent companies?

    Hero Honda Bajaj1. Mileage Hero Honda Bajaj2. Price Hero Honda

    Bajaj

    3. Pick up Hero Honda Bajaj4.Maintenance Hero honda Bajaj5. Look/Shape

    Hero Honda Bajaj6. Brand Image Hero Honda Bajaj

    30

    2025

    10

    15

    price

    mileazge

    quality

    resale

    status

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    Q11) In new bike with good feature comes in, then would you like to changeyour bikes? Yes 60 No 20 Cant say 30

    0

    10

    20

    30

    40

    50

    60

    70

    80

    mileage price maintenance pick up

    hero honda

    bajaj

    60

    20

    30

    yes

    no

    can't say

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    CONCLUTION

    1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to30because they prefer stylish looks and rest of the models of Hero Honda arepurchasedmore by daily users who needs more average of bikes than looks.

    2. . Hero Honda is considered to be most fuel-efficient bike on Indian roads.3. Service & Spare parts are available throughout India in local markets also.

    4. While buying a motorcycle, economy is the main consideration in formof maintenance cost, fuel efficiency.

    5. Majority of the respondent had bought their motorcycle more than 3 years.

    6. Most of the people prefer bajaj bikes because look and shape of the bikes.

    7. The price of the bajaj bikes are high in coparision with hero Honda.

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    RECOMMENDATIONS

    Bajaj should introduce some more models having more engine power. Hero Hondashould think about fuel efficiency in case of upper segment bikes.

    More service centers should be opened.

    Maintenance cost and the availability of the spare parts should also be givendueimportance.

    They also introduce some good finance/discount schemes for students.

    The price should be economic.

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    QUESTIONNAIRE

    NAME: -CONTACT NO.AGE:-15-20 20-25 25-30 Above 30

    OCCUPATION:- Businessman Employee Student Other

    Q1) Which Bike do you have?

    Hero Honda Bajaj Any Other

    Q2) Which Model do you have?Hero Honda:

    Splendor Passion Karizma Other

    Bajaj: - CT 100 Discover Pulsar Other

    Q3) In which Family Income do you Fall? 100000-200000 200000-300000 300000-400000 Above 400000

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    Q4) For how long do you own a Bike? 0-1 year 1-2 year 2-3 year above 3 years

    Q5) For what purpose do you use your Motor Bike? Office Purpose Personal Purpose

    Joy

    Other

    Q6) How do you come to know about this Motor Bike?

    Newspaper Television

    Magazines Friends/Relatives

    Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes

    No Cant say

    Q8) Do you have full knowledge about Bikes before buying? Yes No

    Q9) Which factor below influence your decision?

    Price Mileage Quality Resale Value Status Symbol

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    Q10) How would you rate the following factors of bikes with respect todifferent companies? Hero Honda Bajaj1. Mileage Hero Honda

    Bajaj2. Price Hero Honda Bajaj

    3. Pick up Hero Honda Bajaj4.Maintenance Hero honda Bajaj5. Look/Shape Hero Honda Bajaj6. Brand Image Hero Honda Bajaj

    Q11) In new bike with good feature comes in, then would you like to change

    your bikes? Yes No Cant say

    Q12) Any Suggestions for Company

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    References

    1. The Economic times.2. www.bajajauto.com.3. www.herohonda.com.4. www.google.com.5. www.twowheeler.com6. www.extrememachines.com

    http://www.bajajauto.com/http://www.bajajauto.com/http://www.herohonda.com/http://www.herohonda.com/http://www.google.com/http://www.google.com/http://www.twowheeler.com/http://www.twowheeler.com/http://www.twowheeler.com/http://www.google.com/http://www.herohonda.com/http://www.bajajauto.com/
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    Words of thanks

    I take the opportunity to pay hearty regards to Mr. Gurudev singh sir for for providing me

    their kind support for completion of my report.

    I am grateful to all those who directly or indirely supported me in completion of this project

    wheather it was moral support,financial or providing appropriate support during differentphases of the report. As a result I could accomplish my project successfully.