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MMQMM THE ICFAI UNIVERSITYDEHRADUN
Management thesis- 2
on(Comparative study of customer
satisfaction between hero Honda&bajaj bikes)
v/s
http://www.herohonda.com/index.htmhttp://www.bajajauto.com/http://www.herohonda.com/index.htmhttp://www.bajajauto.com/http://www.herohonda.com/index.htmhttp://www.bajajauto.com/ -
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Management thesis -2
On
(Comparative study of customers
satisfaction between hero Honda &bajaj
bikes)
Submitted to:
Mr Gurudev (Faculty guide)
Icfai university dehradun
Submitted by
Neha bajaj
Mba(2009-11)
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ACKNOWLEDGEMENT
A formal statement of acknowledgement will hardly meet the ends of justice in the matter of
expressing my deep sense of gratitude and obligation to all those who helped me in the
completion of this thesis.
I am indebted to my project guide Mr Gurudev singh whose versatility of creativeness,
interest and enthusiasm gave a new dimension to my work with a motto- to seek, to strive,
and not to yield. I would also like to thanks customers of hero Honda and bajaj theirunfailing guidance and encouragement made me understand and solve my problems. For
successfully accomplishment of task apart from hard work the most important requisite is the
right direction and guidance and for a student these become the major part of the study.
Last but not the least, I express my gratitude to my parents who financed this project and who
have been a moral support to throughout my life.
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CONTENTS
SL.No Page. No1 EXECUTIVE SUMMARY2 INTRODUCTION3 COMPANIES PROFILE4 STUDY DESIGN5 SAMPLE DESIGN6 LIMITATION7 INTRODUCTION TO CUSTOMER SATISFACSION
8 SAMPLING9 DATA ANALYSIS AND INTERPRETATION10 FINDING11 SUGGESTION12 QUESTIONNAIRE13 BIBILOGRAPHY
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EXECUTIVE SUMMARY
Someone has rightly said that practical experience is far better and closer to the real world
than mere theoretical exposure. The practical experience helps the students to view the real
business world closely, which in turn widely influences their perceptions and arguments their
understanding of the real situation.
The phenomenon of creation is a long process requiring time, energy and dedications well as
skill and experience of those people engaged in the task, ultimately in the outcome as the
final form of embodiment of the creators vision. Research work constitutes the backbone of
any management education program. A management student has to do research work quite
frequently during his/her entire span.
The research work entitled study about the customers satisfaction regarding Hero Honda and
Bajaj Bikes. MBA is a stepping stone to management career in order to reach practical and
concrete results. Our contemporary lives have been influenced by the advancement and
growth in industry.
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INTRODUCTIONConsumer satisfaction
1. Encourage Face-to-Face Dealings
This is the most daunting and downright scary part of interacting with acustomer. If you're not used to this sort of thing it can be a pretty nerve-wracking experience. Rest assured, though, it does get easier over time.It's important to meet your customers face to face at least once or eventwice during the course of a project.
2. Respond to Messages Promptly & Keep Your Clients Informed
This goes without saying really. We all know how annoying it is to wait
days for a response to an email or phone call. It might not always be practical to
deal with all customers' queries within the space of a few hours, but at least
email or call them back and let them know you've received their message and
you'll contact them about it as soon as possible. Even if you're not able to solve
a problem right away, let the customer know you're working on it.
3. Be Friendly and Approachable
A fellow Site Pointer once told me that you can hear a smile through the
phone. This is very true. It's very important to be friendly, courteous and to
make your clients feel like you're their friend and you're there to help them out.
There will be times when you want to beat your clients over the head repeatedly
with a blunt object - it happens to all of us. It's vital that you keep a clear head,
respond to your clients' wishes as best you can, and at all times remain polite
and courteous.
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4. Have a Clearly-Defined Customer Service Policy
This may not be too important when you're just starting out, but a clearly
defined customer service policy is going to save you a lot of time and effort in
the long run. If a customer has a problem, what should they do? If the first
option doesn't work, then what? Should they contact different people for billing
and technical enquiries? If they're not satisfied with any aspect of your customer
service, who should they tell? There's nothing more annoying for a client than
being passed from person to person, or not knowing who to turn to. Making sure
they know exactly what to do at each stage of their enquiry should be of utmost
importance. So make sure your customer service policy is present on your site --
and anywhere else it may be useful
5. Attention to Detail (also known as 'The Little Niceties')
Have you ever received a Happy Birthday email or card from a company
you were a client of? Have you ever had a personalized sign-up confirmation
email for a service that you could tell was typed from scratch? These little
niceties can be time consuming and aren't always cost effective, but remember
to do them. Even if it's as small as sending a Happy Holidays email to all your
customers, it's something. It shows you care; it shows there are real people on
the other end of that screen or telephone; and most importantly, it makes the
customer feel welcomed, wanted and valued.
6. Anticipate Your Client's Needs & Go Out Of Your Way to Help Them Out
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Sometimes this is easier said than done! However, achieving this
supreme level of understanding with your clients will do wonders for your
working relationship.
7. Honour Your Promises
It's possible this is the most important point in this article. The simple
message: when you promise something, deliver. Clients don't like to be
disappointed. Sometimes, something may not get done, or you might miss a
deadline through no fault of your own. Projects can be late, technology can fail
and sub-contractors don't always deliver on time. In this case a quick apology
and assurance it'll be ready ASAP wouldn't go a miss.
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ABOUT COMPANIES
Bajaj Auto limited is one of the largest two wheeler manufacturing company in
Indiaapart from producing two wheelers they also manufacture three wheelers.The companyhad started way back in 1945. Initially it used to import the twowheele rs from outs ide, but from 1959 it started manufacturing of two wheelers in thecountry. By the year 1970Baja j Auto had roll ed out t hei r 100,000th vehicle . Bajajscooters and motor cycles havebecome an i ntegral part of the Indian milieu andover the years have come to representthe aspirations of modern India. Bajaj Autoalso has a technical tie up with Kawasakiheavy industries of Japan to producethe latest motorcycles in India which are of worldclass quality The BajajKawasaki eliminat or has emerged straight out o f the drawing board of Kawasakiheavy industries. The core brand values of Bajaj Auto limited includesLearning, Innovation,Perfection, Speed and Transparency.Bajaj Auto has three manufacturing units in the country
at Akurdi, Waluj and Chakan inMaharashtra, western India, which produced 2,314,787vehicles in 2005-06. The sales arebacked by a network of after sales serviceand maintenance work shops all over thecountry.Bajaj Auto has products whichcater to every segment of the Indian two wheeler marketBa j a j C T 10 0 D lx o f f e rs ag rea t va lue fo r mo ney a t the en t ry l eve l . S imi la r ly B a ja j Discover 125offers the consumer a great performance without making a big hole in thepocket.6Bajaj AutoBajaj Auto was one of the earliest two wheeler manufacturers in India and is nowone of the worlds largest two-wheeler and three-wheeler manufacturers.
MOTORCYCLES
Bajaj has redefined both the value and the premium segmentswith its motorcycles offeringunique features not seen in their competitors in those classes.The entry level Platina featurespush to cancel indicators, uniquethrottle control, chrome graphics, fuel gauge and alloywheelswhich are not seen on more expensive executive class machinesof its competitors.TheBajaj XCD 125 offers an excellent value proposition withits larger engine, LED tail lamp andDigital meter at the pricepoint of 100cc vehicles from its competitors.The Discover 135 isavailable in Disc and Drum brake variants falls between theexecutive and premium segmentsand is ideal for those looking for a bit of additionalpower without sacrificing too much onfuel effeciency. Recently a Sport variant has beenannounced which is expected to hit themarkets shortly.In the premium segment the Bajaj range includes the Pulsar 150, 200 and
220cc variantsin the sports segment and the Avenger 200 in the cruiser segment.
SCOOTERS
With the launch of the Kristal, Bajaj Auto have reentered the autogeared scooter segmentandborrows a lot of technologies from the successful motorcycle range such as DTSi,ExhausTecand SNS suspension.
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COMPANY HISTORY
B a j a j A u t o c a m e i n t o e x i s t e n c e o n N o v e m b e r 2 9 , 1945as M / sB a ch ra j Tr ad i n g Corporation Private Limited. It started off by selling imported two- andthree-wheelers in10
India. In1959, it obtained license from theGovernment of Indiato manufacture two- and three-wheelers and it went public in1960.In1970, it rolled out its 100,000th vehicle.In1977, it managed to produce and sell 100,000 vehicles in a single financial year.In1985, it started producing at Waluj inAurangabad.
In1986, i t m an a ge d t o p ro d u c e a nd s e l l 500,000 vehicles in a single financial year.In1995, it rolled out its ten millionth vehicleand produced and sold 1 million vehicles in ayear.Timeline of new releases1971- three-wheeler goods carrier
1972-Bajaj Chetak
1976-Bajaj Super
1977- Rear engineAutorickshaw
1981-Bajaj M-50
1986-Bajaj M-80,Kawasaki Bajaj KB100
1990-Bajaj Sunny
1994-Bajaj Classic
1995-Bajaj Super Excel
1997-Kawasaki Bajaj Boxer , Rear Engine Diesel Autorickshaw
1998-Kawasaki Bajaj Caliber ,Legend(India's first four-stroke scooter)
2000-Bajaj Saffir e
2001- Eliminator, Pulsar
2003-Caliber115,
Bajaj Wind125,Bajaj Pulsar
2004-B a j a j C T 100,
N ew B a ja j C he tak 4 - s t roke w i th Wonder Gear ,Bajaj Discover DTS-i
2005-Bajaj Wave,Bajaj Avenger,Bajaj Discover
http://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/1945 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2006-Bajaj Platina
2007-Bajaj Pulsar-200 Some of the models that Bajaj makes (or has made) are:ScootersBajaj Sunny
Bajaj Chetak
Bajaj Cub
Bajaj Super
Bajaj Wave
Bajaj LegendMotorcycles
Kawasaki Eliminator
Bajaj Pulsar
Bajaj Kawasaki Wind 12511
Bajaj Boxer
Bajaj CT 100
Bajaj Platina
Bajaj Caliber
Bajaj Discover
Bajaj AvengerUpcoming Models
Bajaj Pulsar 220 DTS-Fi
Bajaj Krystal
Bajaj Blade
Bajaj Sonic
New ImageThe company, over the last de cade has successfully changed its image from ascoo ter manufacturer to a two wheeler manufacturer, product range ranging fromScooterettes toScoote rs to Motorcycle. Its real gro wth in numbers has come in thelast 4 years after successful introduction of a few models in the motorcycle segment.Thecompany is headed byRahul Baja jwho is worth more than US$1.5 billion.
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Details of some bikes
Bajaj Platina
Style and fuel economy at a bargain price. The Bajaj Platina offers features not yetfound on more
expensive models in the 100cc rangUsing the 97.2cc, 8.2BHP powerplant that does duty on the
CT100 the Bajaj Platinagives excellent mileage.Alloy Wheels and chrome decals make it one
of the best looking 100cc motorcyclesaround.Optoprism headlamp for better lighting and
safety.Spring in Spring rear suspension built to handle the rough Indian roads.
Price on RoadIndividual : Rs. 39,500Company : Rs. 44,350Fuel Efficiency (Kmpl)City : 60 +/- 10%Normal : 70 +/- 10%Delivery Time3 to 7 Days
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Bajaj Discover 135 ES
Add some big bike muscle without breaking the bank with the Bajaj Discove 135.With over
13BHP on tap, Disc brakes and broad rubber this is a mean machine.The bike is fullyequipped with a self start, front disc brakes, six spoke alloy wheelsand atachometer Improved handling thanks to gas charged rear shock absorbers and a broad100/90rear tyre.Price on RoadIndividual : Rs. 57,60013Company : Rs. 64,800Fuel Efficiency (Kmpl)City : 45 +/- 10%Normal : 60 +/- 10%Delivery Time2 to 4 Days
Bajaj Pulsar 150 ES DTSi Upgrade
The Pulsar 150 in its latest avtaar sports alloy wheels, digital meters, led tail lampsand sportyside cowls along with a revised gear box and retuned engine.Power output has been upped to
13.9 BHP with torque figures also going up to 12.76Nm5 Speed gearbox now with the
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standard one down rest up pattern.Digital speedo console with dual trip meters and over revwarning.Gas charges Nitrox shock absorbers aid handlingPrice on RoadIndividual : Rs. 67,550Company : Rs. 76,100Fuel Efficiency (Kmpl)City : 45 +/- 10%
Normal : 55 +/- 10%14Delivery Time2 to 4 Days
Bajaj Pulsar 200 DTSI
Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the mostattractivelooks in the Pulsar range this performance motorcycle never fails toimpress.Deliveringalmost 20 BHP the engine delivers great performance without seemingstressed.Gas filledshock absorbers and broad tubeless tyres and a well sorted chassis makefor excellenthandling.Price on RoadIndividual : Rs. 81,050Company : Rs. 90,850Fuel Efficiency (Kmpl)
City : 30 +/- 10%Normal : 40 +/- 10%Delivery Time7 to 15 Days
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Bajaj Pulsar 220 DTS Fi
With the Pulsar 220 the engineers at Bajaj Auto have pushed the envelope andintroduced theIndian motorcycle market to the world of performance biking.The 20PS engine has fuelinjection for optimum performance.Oil cooler keeps the oil maintain the right viscosity forbetter lubrication.Front and rear disc brakes, tubeless tyres and powerful headlights forimprovedsafety.Price on RoadIndividual : Rs. 98,150Company : Rs. 110,100Fuel Efficiency (Kmpl)
City : 30 +/- 10%Normal : 40 +/- 10%Delivery Time7 to 15 Days
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Bajaj Avenger 200
Put your feet up and relax, enjoy the paddedseat and watch the scenery as you eatthe milesaway.Featuring a slightly detuned version of the 200cc powerplant that does duty in thePulsar200 this bike develops a healthy 17.5 PS.Oil cooler ensures that the lube retains its optimumviscosity for longer engine lifeand performance.Broad tyres and disc brakes for a safe andsteady ride.
Price on RoadIndividual : Rs. 78,550Company : Rs. 88,100Fuel Efficiency (Kmpl)City : 30 +/- 10%Normal : 40 +/- 10%Delivery Time
7 to 15 Days
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India has the largest number of two wheelers in the world with 41.6 millionvehicles. India
has a mix of 30 percent automobiles and 70 percent two wheelers in thecountry. India was thesecond largest two wheeler manufacturer in the world starting inthe 1950s with the birth of
Automobile Products of India (API) that manufacturedscooters. API manufactured theLambrettas but, another company, Bajaj Auto Ltd.surpassed API and remained through the
turn of the century from its association withPiaggio of Italy (manufacturer of Vespa).The
license raj that existed between the1940s to1980s in India, did not allow foreigncompanies toenter the market and imports were tightly controlled. This regulatory maze,before the
economic liberalization, made business easier for local players to have asellers market.
Customers in India were forced to wait 12 years to buy a scooter fromBajaj. The CEO ofBajaj commented that he did not need a marketing department, only adispatch department.By the year 1990, Bajaj had a waiting list that was twenty-six timesits annual output for
scooters.The motorcycle segment had the same long wait times with three manufacturers;RoyalEnfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-
stroke engine at that time and took the higher end of the market but, there waslittlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end
of the market respectively.In the mid-1980s, the Indian government regulations changed and
permitted foreigncompanies to enter the Indian market through minority joint ventures. Thetwo-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVSSuzuki, BajajKawasaki and Kinetic Honda. The entry of these foreign companies changed the
Indianmarket dynamics from the supply side to the demand side. With a larger selection oftwo-wheelers on the Indian market, consumers started to gain influence over the productstheybought and raised higher customer expectations. The industry produced more
models,styling options, prices, and different fuel efficiencies. The foreign companies
newtechnologies helped make the products more reliable and with better quality.
Indiancompanies had to change to keep up with their global counterparts..Hero Honda has awide variety of models ranging from the CD Deluxe in the value for money market to therecently upgraded Karizma R which has set the new norm in theperformance segment.Old
favourites like the Splendor + and Passion + have been upgraded and joined byvariants suchas the Splendor NXG.In the growing 125cc segment the Super Splendor and Glamour sport
the new 125ccQuantum Core engine and are gaining popularity.The Hero Honda CBZ
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Xtreme and its sibling the Hunk compete with each other in the performance segmnt
HEADQUARTERS
Hero Honda Motorcycles Limitedis an Indian manufacturer of motorcycles andscooters. Hero Honda is a joint venture thatbegan in 1984 between the Hero group ofIndiaandHondafromJapan. It has been the world'sbiggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3
million motorbikes in a single year.Hero Honda's Splendor is the world's largest sellingmotorcyclecitation needed
Its 2 plants arein Dharuhera and Gurgaon, both inHaryana, India. It specializes in dual usemotorcyclesthat are low powered but very fuel efficient
Content
1 Modelso1.1 Bikes2 CompanyProfileo2.1 Just-in-Timeo2.2 Ancillarisationo2.3 Dealer Networ ko2.4 Financial Planningo2.5 Qualityo2.6 Diversification3 External links[ Models ]
BikesHero HondaSplendor Plus
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Hero Honda Passion PlusHero Honda KarizmaHero Honda CBZHero Honda Super SplendorHero Honda CD DawnHero Honda CD DeluxeHero Honda Achiever
Hero Honda GlamourHero Honda Ambition
Company Profile
Hero, is the brand name used by the Munjal brothers in the year 1956 with the
flagshipcompany Hero Cycles. The two-wheeler manufacturing business of bicycle
componentshad originally started in the 1940s and turned into the worlds largest
bicyclemanufacturer today. Hero, is a name synonymous with two-wheelers in India today.TheMunjals roll their own steel, make free wheel bicycle critical components andhavediversified into different ventures like product design. The Hero Group philosophyis:To provide excellent transportation to the common man at easily affordable prices and
toprovide total satisfaction in all its spheres of activity. The Hero group vision is to
buildlong lasting relationships with everyone (customers, workers, dealers and vendors).TheHero Group has a passion for setting higher standards and Engineering Satisfaction
isthe prime motivation, way of life and work culture of the Group.In the year 1984, Mr.Brijmohan Lal Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM),
headed an alliance between the Munjal family and HondaMotor Company Ltd. (HMC). HHM
Mission Statement is: We, at Hero Honda, arecontinuously striving for synergy between
technology, systems, and human resources toprovide products and services that meet the
quality, performance, and price aspirations of our customers. While doing so, we maintain the
highest standards of ethics and societalresponsibilities, constantly innovate products andprocesses, and develop teams that keepthe momentum going to take the company to
excellence in the new millennium. Thisalliance became one of the most successful joint
ventures in India, until the year 1999when HMC had announced a 100% subsidiary, Honda
Motorcycle & Scooter India(HMSI). This announcement caused the HHM stock price to
decrease by 30 percent thatsame day. Munjal had to come up with some new strategicdecisions as, HMSI and other foreign new entry companies were causing increased intensityof rivalry for HHM.
== Growth ==
The business growth of Hero Honda has been phenomenal throughout itsearly days. The
Munjal family started a modest business of bicycle components. HeroGroup expanded so big
that by 2002 they had sold 86 million bicycles producing 16000bicycles a day. Today HeroHonda has an assembly line of 9 different models of motorcycles available. It holds the
record for most popular bike in the world by sales for Its Splendor model. Hero Honda
Motors Limited was established in joint venture withHonda Motors of Japan in 1984, tomanufacture motorcycles. It is currently the largestproducer of Two Wheelers in the world. Itsold 3 million bikes in the year 2005-2006.Recently it has also entered in scooter
manufacturing, with its model PLEASURE mainlyaimed at girls. The Hero Group has done
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business differently right from the start and thatis what has helped them to achieve break-through in the competitive two-wheeler market.The Group's low key, but focused, style ofmanagement has earned the company plauditsamidst investors, employees, vendors and
dealers, as also worldwide recognition.The growth of the Group through the years has beeninfluenced by a number of factors:
[ Just-in-Time ]
The Hero Group through the Hero Cycles Division was the first to introduce the conceptofjust-in-time inventory. The Group boasts of superb operational efficiencies. Everyassembly
line worker operates two machines simultaneously to save time and improveproductivity. The
fact that most of the machines are either developed or fabricated in-house, has resulted in lowinventory levels. In Hero Cycles Limited, the just-in-timeinventory principle has been
working since the beginning of production in the unit and isfunctional even till date.. This isthe Japanese style of production and in India; Hero isprobably the only company to have
mastered the art of the just-in-time inventoryprinciple.
[ Ancillarisation ]
An integral part of the Group strategy of doing business differently was providingsupport toancillary units. There are over 300 ancillary units today, whose production isdedicated toHero's requirements and also a large number of other vendors, which includesome of the
better known companies in the automotive segment. Employee Policy:Another Strikingfeature within the Hero Group is the commitment and dedication of itsworkers. There is no
organized labor union and family members of employees find readyemployment within Hero.The philosophy with regard to labor management is "Hero isgrowing, grow with Hero."
When it comes to workers' benefits, the Hero Group is knownfor providing facilities, further
ahead of the industry norms. Long before other companiesdid so, Hero was giving itsemployees a uniform allowance, as well as House RentAllowance (HRA) and Leave TravelAllowance (LTA). Extra benefits took the form of medical check-ups, not just for workers,
but also for the immediate family members.[ Dealer Network ]
The relationship of Hero Group with their dealers is unique in its closeness. The dealersare
considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000outlets, and have a formidable distribution system in place. Sales agents fromHero travels to
all the corners of the country, visiting dealers and send back dailypostcards with informationon the stock position that day, turnover, fresh purchases,anticipated demand and alsocompetitor action in the region. The manufacturing unitshave a separate department to handledealer complaints and problems and the firstresponse is always given in 24 hours.
[ Financial Planning ]
The Hero Group benefits from the Group Chairman's financial acumen and his graspontechnology, manufacturing and marketing. Group Company, Hero Cycles Limited has
oneof the highest labor productivity rates in the world. In Hero Honda Motors Limited,
thefocus is on financial and raw material management and a low employee turnover.
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[ Quality ]
Quality at Hero is attained not just by modern plants and equipment and throughlatesttechnology, but by enforcing a strict discipline. At the Group factories, attainingqualitystandards is an everyday practice - a strictly pursued discipline. It comes from
anamalgamation of the latest technology with deep-rooted experience derived from
nearlyfour decades of hard labor. It is an attitude that masters the challenge of growthandchange - change in consumers' perceptions about products and new aspirations
arisingfrom a new generation of buyers.Constant technology up gradation ensures that theGroup stays in the global mainstreamand maintains its competitive edge. With each of its
foreign collaborations, the Groupgoes onto strengthen its quality measures as per the book.
The Group also employs theservices of independent experts from around the world to assistin new design andproduction processes.
[ Diversification ]
Throughout the years of enormous growth, the Group Chairman, Mr. Lall has activelylookedat diversification. A considerable level of backward integration in itsmanufacturing
activities has been ample in the Group's growth and led to theestablishment of the
Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,Munjal Auto Componentsand Munjal Showa Limited amongst other component-manufacturing units.Then there werethe expansion into the automotive segment with the setting up of Majestic Auto Limited,
where the first indigenously designed moped, Hero Majestic,went into commercialproduction in 1978. Then came Hero Motors which introducedHero Puch, in collaboration
with global technology leader Steyr Daimler Puch of Austria.Hero Honda Motors wasestablished in 1984 to manufacture 100 cc motorcycles.The Hero Group also took a venture
into other segments like exports, financial services,information technology, which includes
customer response services and softwaredevelopment. Further expansion is expected inthe areas of Insurance andTelecommunication.The Hero Group's phenomenal growth is
the result of constant innovations, a close watchon costs and the dynamic leadership of the
Group Chairman, characterized by a culture of entrepreneurship, of right attitudes andbuilding stronger relationships with investors,partners, vendors and dealers and customers.
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DETAILS OF SOME BIKES OF HERO HONDA
Hero Honda Splendor Plus
The world best selling motorcycle keeps its commitment of a trouble free,economicalcommuter.The Splendor Plus is constantly evolving and features bright multi-
reflector headlight, taillight and indicators for improved safety.Die Cast Alloy wheels arenow standard and the updated graphics provide acontemporary look to this proven performer.Price on RoadIndividual : Rs. 49,550Company : Rs. 56,350Fuel Efficiency (Kmpl)City : 60 +/- 10%Normal : 75 +/- 10%Delivery Time4 to 7 Days
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Hero Honda Passion PlusOne of the most attractive bikes in the executive segment the Passion Plus integratestheproven 100cc power mill of the Splendor in a body that exudes style.The Passion Plus hasalways been a stunner with its two tone graphics, bodycoloured mirrors and large instrumentcluster.New bright multi-reflector headlight, tail light and indicators provide improvedsafetywhile the updated graphics and black finish alloy wheels and engine provide acontemporarylook to this proven performer.
Price on RoadIndividual : Rs. 51,300Company : Rs. 58,250Fuel Efficiency (Kmpl)City : 55 +/- 10%Normal : 70 +/- 10%Delivery Time4 to 7 Day
Hero Honda Passion Plus
One of the most attractive bikes in the executive segment the Passion Plus integratesthe proven
100cc power mill of the Splendor in a body that exudes style.The Passion Plus has always been a
stunner with its two tone graphics, bodycoloured mirrors and large instrument cluster.
New bright multi-reflector headlight, tail light and indicators provide improvedsafety whilethe updated graphics and black finish alloy wheels and engine provide acontemporary look tothis proven performer.Price on RoadIndividual : Rs. 51,300Company : Rs. 58,250Fuel Efficiency (Kmpl)City : 55 +/- 10%Normal : 70 +/- 10%Delivery Time
4 to 7 Days
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Hero Honda Hunk
Muscular styling and aggressive lines matched with a powerful 14.2 PS engine mqkefor anattractive machine.Gas filled shock absorbers provide excellent suspension and greathandling.Three dial instrument console has painted dials that match the muscular overallsporty styling of the bike.Price on Road
Individual : Rs. 68,100Company : Rs. 77,050Fuel Efficiency (Kmpl)City : 40 +/- 10Normal : 50 +/- 10%Delivery Time4 to 7 Days
Hero Honda Pleasure
Easy to handle and attractively packaged this scooter from Hero Honda hastremendousappeal for ladies.102cc engine with excellent reliability and adequate power for mostapplications.Light weight ABS body in a wide variety of attractive colours.Body colouredmirrors and large speedo console add to the looks.Tuffup tube that immediately seals the tubein case of a puncture.Price on RoadIndividual : Rs. 44,150
Company : Rs. 49,400Fuel Efficiency (Kmpl)City : +/- 10%Normal : +/- 10%Delivery Time15 to 20n days
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Hero Honda Splendor NXG
The new generation Splendor NXG has more contemporary styling and increasedpower output backed by impeccable pedigree.The engine has been fine tuned and nowdelivers 7.7PS without sacrificing on mileage.Smart angular fairing, sporty tank lines andattractive 5 spoke cast alloy wheels add to theattractive styling of the motorcycle.Price on RoadIndividual : Rs. 48,700Company : Rs. 55,250Fuel Efficiency (Kmpl)City : 60 +/- 10%Normal : 75 +/- 10%Delivery Time4 to 7 Day
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Hero Honda Karizma R
Easily the most comfortable big bike in India the Karizma is a great motorcycle toeat away
the miles.The 223cc engine develops 17 BHP and is super smooth through the revrange.Aided by a refined gearbox the powerplant never feels stressed.A long wheelbase(1355 mm), good suspension and excellent brakes aid the stabiltiyand handling of thismotorcycle.The speedo console housed in its attractive fairing features a digitalspeedometer,trip meter and clock.Price on RoadIndividual : Rs. 87,100Company : Rs. 98,050Fuel Efficiency (Kmpl)City : 30 +/- 10%Normal : 40 +/- 10%Delivery Time7 to 10 Days
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IMPACT OF RECESSION ON THE TWO WHEELER
INDUSTRY
Two Wheelers registered minor growth of 1.85 % during AprilDecember 2008.However,
Two Wheelers sales recorded 15.43 percent fall in December 2008 over thesame month lastyear. In two wheeler segment, Hero Honda has witnessed 10% fall(215,931 units in Dec
2008) in sales as compared to December 2007 (240,532 units).Bajaj Automobile has
registered 33% fall in its over all two wheeler sells, compared tolast year. The company has
reported 37% negative growth in bike sells.Due to the recession, the medium class which is
the ultimate target customer of the twowheeler industry lost their job. So they started saving
money and cancelled there plan of taking the new vehicles, which affected the two wheeler
industry as the production isgoing on but the demand is short. In the above described record
the two major firms inthis sector are facing problem regarding their sales.It is sacrilege to say
that the world economy has been undergoing with the huge crisis.And automobile industry is
not far behind in league. Undoubtedly, the coming timewould be a challenge for the
automobile industry. Bike manufacturers have alreadystarted facing the problems, loan &
finance for new bike is not available easily in semiurban & rural market. Banks and other
financial institutions have baked out from finance.The result of layoff due to the recession
affected the whole world a lot and every sector isfacing the problem in form of declining
sales. Indian auto mobile industry of noexception is also affected by it. The car manufacturers
are delaying their new productlaunch and waiting for the condition of the economy to get
stabilize so that they canlaunch the new product.Due to the shortage of demand the
production is getting affected which is affecting theindustries so they are forced to opt for the
cost cutting measures resulting in the layoff.
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STUDY DESIGN
RESEARCH METHODOLOGYIt is well known fact that the most important step in marketing research process isto def inethe problem. Choose for investigation because a p roblem well defined ishalf solved. That was the reason that at most care was taken while defining variousparametersof the problem. After giving through brain storming session, objectives wereselected andthe set on the base of these objectives. A questionnaire was designed majoremphasis of which was gathering new ideas or insight so as to determine and bind outsolution to theproblems.
DATA SOURCE
Research included gathering both Primary and Secondary data.Primary dataIs the first hand data, which are selected a fresh and thus happen to be original incharacter.Primar y Data was c rucial to know various customers and past consumerviews abou tbikes and to calculate the market share of this brand in regards to other brands.Secondary dataAre tho se whi ch has been collec ted b y some one e lse and which already have beenpassed through statistical process. Secondary data has been taken frominternet, newspaper,magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used methodfor datacollection and best suited for descriptive type of research survey includesresearch instrumentlike questionnaire which can be structured and unstructured. Targetpopulation is wellidentified and various methods like personal interviews and telephoneinterviews areemployed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried indehradun(UK) These were 100 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project werepresentedfollowed by analysis and interpretation to reach certain conclusions.
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SCOPE OF THE STUDYMy project is based on the comparative Study of Bajaj & Hero Honda and thedata will be taken in DEHRADUN. This study is helpful in -:
1. Formulating new strategies about product promotion and customerSatisfaction/attention.2 .Recommending innovative ideas about product development for thecompanies studies.
3.Suggest new strategies to satisfy the customers.
LIMITATIONS
1. Research work was carried out in DEHRADUN only the finding may not beapplicable to the other parts of the country because of social and culturaldifferences.2. The sample was collected using connivance-sampling techniques.As such result maynot give an exact representation of the population.3. Shortage of time is also reason for incomprehensiveness.4. The views of the people are biased therefore it doesnt reflect true picture
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DATA ANALYSiS AND INTERPRETATION
Q1) Which Bike do you have?
Hero Honda 38 Bajaj 37 Any Other 15
From the above data it evident thatfrom 100 people 38 people prefer HeroHonda bikes 37 Bajaj and 15 people prefer other bikes.
Q2) Which Model do you have?
Hero Honda: Splendor 13
Passion 10 Karizma 8 Other 7
38
37
15
HERO HONDA
BAJAJ
ANY OTHER
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Bajaj: - CT 100 20 Discover 10 Pulsar 25 Other 7
From above data it evident that most people prefer Bajaj bikes.
Q3) In which Family Income do you Fall? 100000-200000 22 200000-300000 45 300000-400000 23 Above 400000 10
13
10
8
7
HERO HONDA
SPLENDER
PASSION
KARISMA
OTHER
20
10
25
7
BAJAJ
CT100
DISCOVER
PULSAR
OTHER
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From above data it evident that 22% people fall in the income level of 100000-200000.45% people in 200000-300000 ,23% in 300000-4000000,10% in above400000.
Q4) for how long do you own a Bike? 0-1 year 34 1-2 year 29 2-3 year 26 Above 3 years 11
Q5) For what purpose do you use your Motor Bike?
Office Purpose 60 Joy 13
Personal Purpose 20
Other 7
22
45
23
10
100000-200000
200000-300000
300000-4000000
ABOVE 400000
34
29
26
11
0-1 year
1-2 year
2-3 year
above 3 years
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Q6) How do you come to know about this Motor Bike?
Newspaper 20
Television 45
Magazines 15
Friends/Relatives 20
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
Yes 50 No 32 Cant say 18
6020
137
office purpose
personal purpose
joyother
20
45
15
20
newspaper
television
magazines
friends
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Q8) Do you have full knowledge about Bikes before buying?
Yes 65
No 35
Q9) Which factor below influence your decision?
Price 30 Mileage 20 Quality 25 Resale Value 10 Status Symbol 15
50
32
18
yes
no
can't say
65
35
yes
no
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Q10) How would you rate the following factors of bikes with respect todifferent companies?
Hero Honda Bajaj1. Mileage Hero Honda Bajaj2. Price Hero Honda
Bajaj
3. Pick up Hero Honda Bajaj4.Maintenance Hero honda Bajaj5. Look/Shape
Hero Honda Bajaj6. Brand Image Hero Honda Bajaj
30
2025
10
15
price
mileazge
quality
resale
status
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Q11) In new bike with good feature comes in, then would you like to changeyour bikes? Yes 60 No 20 Cant say 30
0
10
20
30
40
50
60
70
80
mileage price maintenance pick up
hero honda
bajaj
60
20
30
yes
no
can't say
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CONCLUTION
1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to30because they prefer stylish looks and rest of the models of Hero Honda arepurchasedmore by daily users who needs more average of bikes than looks.
2. . Hero Honda is considered to be most fuel-efficient bike on Indian roads.3. Service & Spare parts are available throughout India in local markets also.
4. While buying a motorcycle, economy is the main consideration in formof maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more than 3 years.
6. Most of the people prefer bajaj bikes because look and shape of the bikes.
7. The price of the bajaj bikes are high in coparision with hero Honda.
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RECOMMENDATIONS
Bajaj should introduce some more models having more engine power. Hero Hondashould think about fuel efficiency in case of upper segment bikes.
More service centers should be opened.
Maintenance cost and the availability of the spare parts should also be givendueimportance.
They also introduce some good finance/discount schemes for students.
The price should be economic.
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QUESTIONNAIRE
NAME: -CONTACT NO.AGE:-15-20 20-25 25-30 Above 30
OCCUPATION:- Businessman Employee Student Other
Q1) Which Bike do you have?
Hero Honda Bajaj Any Other
Q2) Which Model do you have?Hero Honda:
Splendor Passion Karizma Other
Bajaj: - CT 100 Discover Pulsar Other
Q3) In which Family Income do you Fall? 100000-200000 200000-300000 300000-400000 Above 400000
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Q4) For how long do you own a Bike? 0-1 year 1-2 year 2-3 year above 3 years
Q5) For what purpose do you use your Motor Bike? Office Purpose Personal Purpose
Joy
Other
Q6) How do you come to know about this Motor Bike?
Newspaper Television
Magazines Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes
No Cant say
Q8) Do you have full knowledge about Bikes before buying? Yes No
Q9) Which factor below influence your decision?
Price Mileage Quality Resale Value Status Symbol
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Q10) How would you rate the following factors of bikes with respect todifferent companies? Hero Honda Bajaj1. Mileage Hero Honda
Bajaj2. Price Hero Honda Bajaj
3. Pick up Hero Honda Bajaj4.Maintenance Hero honda Bajaj5. Look/Shape Hero Honda Bajaj6. Brand Image Hero Honda Bajaj
Q11) In new bike with good feature comes in, then would you like to change
your bikes? Yes No Cant say
Q12) Any Suggestions for Company
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References
1. The Economic times.2. www.bajajauto.com.3. www.herohonda.com.4. www.google.com.5. www.twowheeler.com6. www.extrememachines.com
http://www.bajajauto.com/http://www.bajajauto.com/http://www.herohonda.com/http://www.herohonda.com/http://www.google.com/http://www.google.com/http://www.twowheeler.com/http://www.twowheeler.com/http://www.twowheeler.com/http://www.google.com/http://www.herohonda.com/http://www.bajajauto.com/ -
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Words of thanks
I take the opportunity to pay hearty regards to Mr. Gurudev singh sir for for providing me
their kind support for completion of my report.
I am grateful to all those who directly or indirely supported me in completion of this project
wheather it was moral support,financial or providing appropriate support during differentphases of the report. As a result I could accomplish my project successfully.