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HR 2.0: Using Social Media in HR

Wednesday, June 26, 2013 2:00 p.m. to 3:00 p.m. Eastern 1:00 p.m. to 2:00 p.m. Central

12:00 p.m. to 1:00 p.m. Mountain 11:00 a.m. to 12:00 p.m. Pacific

Presented by:

Michael D. Haberman, SPHR Omega HR Solutions, Inc.

This program has been approved for 1.00 credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI).The Program ID number will be emailed to the registered participant at the completion of the conference. For more information about certification or recertification, please visit the HRCI website at www.hrci.org.

HR 2.0: Using Social Media in HR

Presented by: Sponsored by:

Michael D. Haberman, SPHROmega HR Solutions, Inc.

June 26, 2013

Sponsored by:

Why Use Social Media in HR?Everyone else is doing it?

It is the wave of the future?

Sponsored by:

77%

56%

34%

2013

2011

2008

Percent of Companies Using Social Media to Recruit

SHRM Survey Findings: Social Networking Websites and Recruiting/Selection

Sponsored by:

Understand your business

Understand your employee population now

Understand your employee population in 5 years

Sponsored by:

Social Media Uses

Sponsored by:

Think Marketing!

“Experience is everything. And businesses must create experiences that mean 

something.”

Brian Solis in What’s the Future of Business

Sponsored by:

Connected Consumers/Employees

It is not just Gen‐Ys that are connected. All generations are connected and are becoming more so everyday. 

Brian Solis in What’s the Future of Business

Sponsored by:

Two Characteristics of Connected ConsumersThey increasingly rely on recommendations from others.

They share their opinions and seek out the opinions of others. 

Sponsored by:

Primary Use of Social Media in HR

VS

Recruiting the passive candidate

Sponsored by:

Company Use

Professional/ Associations

94%

54%

39%28%

8%

8%

4%1%

Sponsored by:

Site Use by Gender

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

Online UsersWomen2Men2

71% of women use social media62% of men use social media

Sponsored by:

Reaching your target marketWomen Men

Sponsored by:

Gen Y will be THE target• By 2025 they are of the workforce;• They are currently more connected on

with an average of 696 friends versus 140 friends for the rest of us;

• They trust strangers over family and friends using user-generated experiences for decisions;

• make purchases on mobile devices vs 27% for Gen X and 12% for Baby Boomers

Sponsored by:

Challenges 1) Deciding who your target audience is2) What are the best platforms to use3) Crafting the proper “user experience”4) Humanizing the company5) Scaling across mobile/tablet/laptop

In May of 2012 for the first time mobile users in the US spent more time on Facebook than those using desktops and laptops.

Sponsored by:

Beyond Recruiting Onboarding

Epicor reports that 94% of best in class organizations have SOCIALIZATION as a formalized part of the onboarding process.

Using Social Media in HR, an Epicor White Paper

Sponsored by:

Social tools help build better relationships faster for new employees.

“Social media tools can also serve to build a stronger corporate culture by fostering more personal connections. 

Hope Koch, Baylor University

Sponsored by:

Sponsored by:

More Social

More personal engagement

More engagement with work

BETTER BUSINESS RESULTS

Sponsored by:

“…among employees who use internal social media tools for work related purposes, 41% report improved productivity.

Towers Watson & Co.

The biggest thing about usage is that no one in this corporation has to use this platform to get their job done. It’s not a system that people have to go to, but people still come back every single day. They come back because it makes their job easier, because they’re getting value out of it. 

Ron Utterback, GE

Sponsored by:

Encouraging employees to interact with one another in both a personal and professional manner can increase employee engagement, as evidenced by the fact that organizations that utilize blogs, wikis, and social networking tools achieved an average year‐over‐year improvement in employee engagement of 18%, compared to just 1% for organizations that do not. 

Aberdeen Research as reported by Epicor

Sponsored by:

Introducing new employees to social media use, either through private group use of public tools, such as Yammer or Chatter, or through internal tools like GE does with Colab, helps speed connections and engagement… but it requires training in how to use the tools productively.

We believe social media and online communities can be a great way for GE employees to share expertise and perspectives with their family, friends, colleagues, customers or potential employees around the globe or down the street. But it’s important to know what should or should not be shared. We teach them the basics and how to use good judgment. 

Ron Utterback, GE

Sponsored by:

Sponsored by:

Sponsored by:

Sponsored by:

Resistance from HRIn a SHRM survey of HR managers 11% said they have NEVER used social media and have NO intent to do so in the future.

Sponsored by:

Reason for NOT Using SM

Reasons %Legal risks of using “protected class” info 52

Not enough HR time 48Lack of knowledge in how to use 16

Questions on the truthfulness of info 26

Sponsored by:

Sponsored by:

Steps to Protect Yourself1. Manage access2. Have explicit policies for online violations3. Have a plan before you dismiss

someone with a heavy social presence4. Monitor social media keywords5. Manage your Glassdoor reputation

-Alexandra Samuel“When HR discussions become social media scandals”

Used with permission

Sponsored by:

The Future of Social Media

Sponsored by:

SummaryKnow your company and cultureKnow your desired audienceCreate “Experiences” to connectMake sure those experiences are capable across platformsContinue the use to socialize new employees and to humanize the workplaceProtect the company with good training, good policies and good training

Sponsored by:

Contact InformationMichael D. Haberman, SPHROmega HR Solutions, Inc.  www.omegahrsolutions.comTwitter @mikehaberman770‐973‐9993 x246

Disclaimers

*This webcast is designed to provide accurate and authoritative information about the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. *This webcast provides general information only and does not constitute legal advice. No attorney-client relationship has been created. If legal advice or other expert assistance is required, the services of a competent professional should be sought. We recommend that you consult with qualified local counsel familiar with your specific situation before taking any action.

Michael Haberman, SPHR the co-founder and senior HR consultant of Omega HR Solutions, has more than 25 years of human resources experience, both a practitioner and as a consultant. Known as “the HR Compliance Guy,” Mr. Haberman teaches human resources management at the University of Georgia School for Professional Education and Emory University’s School for Professional Education. Epicor Software is a global leader delivering business software solutions to the manufacturing, distribution, retail, hospitality and services industries. With 20,000 customers in over 150 countries, Epicor provides integrated enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), human capital management (HCM) and enterprise retail software solutions that enable companies to drive increased efficiency and improve profitability.

Epicor

Michael Haberman

Speaker Biography