hpmsnj annual awards meeting 121208 abridged
DESCRIPTION
Abridged selection of 40 slide presentation I created for the 2008 annual awards meeting for the Health Care Planning and Marketing Society of New JerseyTRANSCRIPT
April 12, 2023April 12, 2023
Healthcare Planning & Marketing Society of New Jersey
Healthcare Planning & Marketing Society of New Jersey
Annual Meeting
Friday, December 12, 2008
Forsgate Country Club, Monroe Township
Anthony C. Stanowksi, President
Annual Meeting
Friday, December 12, 2008
Forsgate Country Club, Monroe Township
Anthony C. Stanowksi, President
April 12, 2023April 12, 2023
New Jersey Hospital Association Report
New Jersey Hospital Association Report
April 12, 2023April 12, 2023
PeRCy AwardsPeRCy
Awards
Page 4 Page 4
Thank youPeRCy Award
Judges
Mark DecosterDirector
Communications ServicesCPM Marketing Group
Fred MooreVice President
Client Editorial ServicesCoffey Communications
Carrie BecksCEO
Red Marketing Solutions
Avinandan MukherjeeChair, Dept. of MarketingMontclair State University
Scott GoldmanPresident
Eaton Hall Exhibitions
Linda McAleerPresident
Melior Group
Susan WayneSenior Vice President Business Development
Lancaster General Hospital
Page 5 Page 5
and the winner
is…
City Campus Expansion
AmbulatoryCampus
Award Applicants
Best Marketing Program
Hackensack Medical Center
Annual ReportThe Women’s Heart Center
St. Joseph’s Healthcare System
Thanks Saint Peters’s!
April 12, 2023April 12, 2023
Best Marketing ProgramBest Marketing Program
City Campus Expansion Thanks Saint Peter’s!
Page 7 Page 7
Objectives Educate community on need for expansion Increase community involvement via
community advisory groups in expansion project
Increase awareness about AtlantiCare Regional Medical Center Atlantic City Campus programs and services
Enhance AtlantiCare Regional Medical Center Atlantic City Campus image
Increase patient visits
Objectives Educate community on need for expansion Increase community involvement via
community advisory groups in expansion project
Increase awareness about AtlantiCare Regional Medical Center Atlantic City Campus programs and services
Enhance AtlantiCare Regional Medical Center Atlantic City Campus image
Increase patient visits
Results Nearly 1000 leaders and community members
toured facility prior to opening and gave feedback Increase 7.8% for ARMC Atlantic City Campus as
preferred hospital for Emergency Care Increase 4.5% for Atlanticare Composite as
hospital of choice Increase in overall call volume (for all AtlantiCare
services) by 84% Increase in physician referrals by 37% Increase in AtlantiCare inpatient visits after
interaction with Access Center by 404
Results Nearly 1000 leaders and community members
toured facility prior to opening and gave feedback Increase 7.8% for ARMC Atlantic City Campus as
preferred hospital for Emergency Care Increase 4.5% for Atlanticare Composite as
hospital of choice Increase in overall call volume (for all AtlantiCare
services) by 84% Increase in physician referrals by 37% Increase in AtlantiCare inpatient visits after
interaction with Access Center by 404
City Campus Expansion
Goal: Introduce $128M expansion
Best Marketing ProgramBest Marketing Program
April 12, 2023April 12, 2023
City Campus Expansion
Page 9 Page 9
Objectives Positioning: “Personal Advocate” Establish relationship: hospital and individual Connect Saint Peter’s with its heritage; move
hospital closer to prospect Communicate that Saint Peter’s will act on
customer’s behalf Charge Saint Peter’s with the task of
continually evolving and remaining relevant Portray engaging brand Media - Reach a broad target with message
Objectives Positioning: “Personal Advocate” Establish relationship: hospital and individual Connect Saint Peter’s with its heritage; move
hospital closer to prospect Communicate that Saint Peter’s will act on
customer’s behalf Charge Saint Peter’s with the task of
continually evolving and remaining relevant Portray engaging brand Media - Reach a broad target with message
Results Significant gains in awareness in 11 specialty areas Neonatology 36 percentage points Obstetrics 45 percentage points Orthopedics 28 percentage points Cardiology 10 percentage points Diabetes 12 percentage points Oncology 8 percentage points
Results Significant gains in awareness in 11 specialty areas Neonatology 36 percentage points Obstetrics 45 percentage points Orthopedics 28 percentage points Cardiology 10 percentage points Diabetes 12 percentage points Oncology 8 percentage points
Goal: Build awareness of hospital services for neonatology, obstetrics, orthopedics, cardiology, diabetes, treatment, and pediatric oncology.
Thanks St. Peter’s!
Best Marketing ProgramBest Marketing Program
April 12, 2023April 12, 2023
Thanks St. Peter’s!
Page 11 Page 11
City Campus Expansion
Sleep for Life
Award Applicants
Best Public
Relationsand
Media Placement200+ beds
and the winner
is…
April 12, 2023April 12, 2023
Best Public Relations and Media Placement 200+ Beds
Best Public Relations and Media Placement 200+ Beds
City Campus Expansion
Page 13 Page 13
Objectives Educate community on need for expansion Increase community involvement via
community advisory groups in expansion project
Increase awareness about AtlantiCare Regional Medical Center Atlantic City Campus programs and services
Enhance AtlantiCare Regional Medical Center Atlantic City Campus image
Increase patient visits
Objectives Educate community on need for expansion Increase community involvement via
community advisory groups in expansion project
Increase awareness about AtlantiCare Regional Medical Center Atlantic City Campus programs and services
Enhance AtlantiCare Regional Medical Center Atlantic City Campus image
Increase patient visits
Results Nearly 1000 leaders and community members
toured facility prior to opening and gave feedback Increase 7.8% for ARMC Atlantic City Campus as
preferred hospital for Emergency Care Increase 4.5% for Atlanticare Composite as hospital
of choice Increase in overall call volume (for all AtlantiCare
services) by 84% Increase in physician referrals by 37% Increase in AtlantiCare inpatient visits after
interaction with Access Center by 404
Results Nearly 1000 leaders and community members
toured facility prior to opening and gave feedback Increase 7.8% for ARMC Atlantic City Campus as
preferred hospital for Emergency Care Increase 4.5% for Atlanticare Composite as hospital
of choice Increase in overall call volume (for all AtlantiCare
services) by 84% Increase in physician referrals by 37% Increase in AtlantiCare inpatient visits after
interaction with Access Center by 404
City Campus Expansion
Goal: Introduce $128M expansion
Best Public Relations and Media Placement 200+ Beds
Best Public Relations and Media Placement 200+ Beds
April 12, 2023April 12, 2023
City Campus Expansion
Page 15 Page 15
Percy AwardWinners
2008
BestMarketing
Best PR/Media200+ Beds
BestPR/Media<200 Beds
Congratulations
Congratulations
Congratulations
Congratulations
Page 16 Page 16
Thank you
Presentation created by Kim Haller
Not to be Distributed or Reproduced
Created for Non-ProfitAssoication Use Only