hpi presentation 0315_share
DESCRIPTION
learning from the bootcamp on HPI school of design thinking on Mar.7th - 8thTRANSCRIPT
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Raymond Chang 張哲誠 2012.03.15 Copyright Material
d. Camp on HPI School of Design Thinking
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Content of report
• Intro of HPI School of design thinking
• Class Review • Learn from the giants: Interview • Personal feedback
• Building creative atmosphere via good environment
• Let-go: be a free coaches
• Appendix – List of books – Budget – Schedule
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Intro of HPI School of design thinking
The School of Design Thinking at the Hasso-Plattner-Institute began its program in the winter term of 2007/2008 • Modeled on the famous d. school at
Stanford University in California (US) • the one-year program in Design Thinking
will enable students to develop particularly user-friendly products and services in multidisciplinary teams.
• Students from practically all disciplines,
who are in the final phase of their M.A.-level university studies, are eligible to apply for this
• Courses start twice a year in April and October.
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How to Apply: T-profile + Statement of purpose
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For 2012 Basic Track…
350 applicants from 22 different countries 120 students are invited to come for boot-camp interview 80 will be selected for the basic track later on… three month intensive project on design thinking
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Outlook of HPI School of design thinking
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Class Review- Day One
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Timetable of Day One 09:00-09:15 get together 09:15-10:00 warm up 10:00-10:45 d. school intro 10:45-10:50 the wallet intro 10:50-11:00 interview 11:00-11:05 intro: metaphor & prototype 11:05-11:20 find metaphor & prototype 11:20-12:00 present your prototype 12:00-12:45 lunch 12:45-13:00 warm-up 13:00-13:05 visualize brainstorm rule 13:05-13:20 sketch & present it 13:20-13:25 Who's life it is 13:25-13:45 observe 13:45-14:15 present your persona 14:15-14:30 break 14:30-14:35 the design challenge - mid-
day break exp. 14:35-15:20 brainstorm topic & ideate 15:20-15:50 prototype 15:50-16:30 present the prototype 16:30-16:45 I like, I wish, how to 16:45-17:00 clean-up
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Process: Different language
HPI way
Understand -> Observe -> Point of View -> Ideate -> Prototype ->Test Stanford way
Empathy -> Define -> Ideate -> Prototype -> Test -> Story-telling
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Visualize brainstorming rules (20min)
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Use 20+ pictures to observe
A day of life of unknown character
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Intro of topic
How might we redesign the perfect mid-break experience for our persona
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What to write in the synthesis (40min)
Whose life is it
1. Name & age 2. Profession &
Income 3. Country & City
(district) 4. Period of life 5. Hobbies and
interest 6. Looks 7. Next big event in
his/her life 8. Next big purchase 9. Brand loyalty 10. Dream come true
holiday
Moving on
1. Daily ritual 2. A source of pleasure 3. Strength & weakness 4. Three most frequently
dialed phone number 5. Attitude toward technic 6. Must-be in the fridge 7. Favorite drink 8. Stirred or shaken? 9. First car 10. Foresight
10 bug list
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Brainstorming, prototyping (40min)
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Final Presentation (3min)
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Book List
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Class Review- Day Two
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Warm-up: I am a tree
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Intro of topic
How might we 1. redesign the snack experience in HPI school 2. redesign the flat experience in HPI school 3. redesign the cloth shopping experience of student
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Understand (20min, 90min)
Ask In-situ interviews Wheat people say when interviewing
TRY- Immersion Participatory – design what people X
Look: Observation Ethnography, observing what people do
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Understand (20min, 90min)
New design of empathy map: 360 view on Human experience
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Synthesis & POV (10min, 40min)
• Intro Synthesis • All start with story-telling • Focus on the main insight
that is most intriguing • Agree on procedure • POV is the fuel to generate
for your brainstorming section
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Synthesis & POV (10min, 40min)
Synthesis demo: the result of story-telling
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Synthesis & POV (10min, 40min)
Synthesis demo: POV generation
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POV User + Need + Insight How to choose persona? Find the most intriguing one, among whom his or her character / insight is consistent with what you found
Synthesis & POV (10min, 40min)
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Ideation/ Brainstorm (10min, 45min)
• POV is the fuel to generate for your brainstorming section
• Encourage us to use post-it rather than white board b/c it is more easy to arrange
• Encourage stupidity • Form of Brainstorming Qs:
how could we help XXX to YYY
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Prototype (10 min, 45min)
Example: emergency tunnel Key: let user experience by it self Different prototype on different layers (looks, behaves, work, feel) Example: refrigerator – first in first out Showing to convince their partners Why Prototype
Develop ideas Find hidden issues Build common understanding Define the problem Get early and regular feedback
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Final presentation (story-telling, 3min each)
Activities 40min (to generate stories) Presentation 3min/group Must-say: 1. Names 2. Design challenge, POV, needs and insight 3. Show your prototype – one small idea that can be tangible, able to
experience by user.
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Prototype materials
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Learn from the giants: Interview
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Ulrich Weinberg Head of HPI d. school
• Study arts and design at the Academies
of Fine Arts in Munich and Berlin
• 2005-2007 director of Digital Media Institute DMI at HFF
• Since 2005 programme director of EU symposium INSIGHT OUT
• Since 2004 Visiting Professor at CUC Communication University of China CUC, Beijing.
3/9 Friday 12:15-12:45
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International Cooperation of HPI
“ From Palo Alto to Beijing, there’s more and more ongoing design thinking activities ”
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Moritz Gekeler, Project manager @ HPI d.school
• Project manager and for the executive
education program • Teacher in one of the Basic Tracks and
helps to develop the design challenges with project partners.
• PhD in art history and media theory • University of Arts and Design in Karlsruhe • A D-School Alumnus of the class
2008/2009: developed the concept "bring. BUDDY" for DHL.
3/9 Friday 12:40-14:00
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Julia Butter Consultant at SIT - Systematic Inventive Thinking • Freelancer Marketing at DSMC - Dr.
Schrick Management Consulting • Working Student - Consulting and
Marketing at CNC - Communications and Network Consulting
• Working Student - Sales & Marketing at amiando GmbH
• Ludwig-Maximilians Universität München • HPI School of Design Thinking (D-School) 3/6 Tuesday 9:30-11:30
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Personal feedback
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Build a creative environment
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Build a creative environment
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Multidisciplinary team is really hard to create
People, people, people
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Let-go: be a free coaches
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Appendix
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Book List
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Final presentation of Adv. Track projects (DVD)
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Prototype materials
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Decoration of the public space
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Couches, cubes and chairs
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Basic Track Classroom
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Advanced Track Classroom
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Presentation space
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Special-made chair and table
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Book & prototyping material shelf