hp scitex new printer for the pop and bilboard market
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2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
HP new industrial Sign & DisplayprintersMoons Lucien
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2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
HP Scitex TJ8550 LaunchMoshiko LevharOctober 2008
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TJ8550 overview
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5 October 8, 2008
The fastest flexible printers on the market justgot faster
CompetitorSystems
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Speed(sqm/h)
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6 October 8, 2008
Introducing HP Scitex TJ8550 Printer
Up to 50% higher throughput *Up to 20% lower cost/sqm
New TJ200 ink with higher quality
* In POP mode
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7 October 8, 2008
The HP Scitex TJ8550 is faster and more
From To400 sqm/h outdoor mode200 sqm/h Indoor mode
480 sqm/h outdoormode
300 sqm/h indoormode
Speed
Coverage 70sqm/l for TJ8500 Up to 85sqm/l for TJ8550
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Strategic intent
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9 October 8, 2008
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TJ8500 TJ8550
B E P
g er spee an ower cos sqmincreases the TJ8500 Crossover point2X
TJ8550 Crossover vs. Screen
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10 October 8, 2008
Increased BEP opens additional addressablepages, ultimately driving more HW sales
Signage page distribution
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Value Proposition andmessaging
WIP
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12 October 8, 2008
e c ex se s a newstandard for signage indoor/outdoorproduction
Higher indoor speed: up to 300sqm/h, 50%increase
Higher outdoor speed: up to 480sqm/h, 20%improvement
More uptime : with higher temperature rangeand uncompromising shelf life of new TJ200 UVinks
Higher throughputLower cost per sqm
(sqf) Higher Quality
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13 October 8, 2008
Bus-Shelter Application
528x
Bus shelter, 1.2m x1.8m, full coloredposters -
Every 8 hour shift !
800
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14 October 8, 2008
POP Application
Full colored posters, high quality, 1.5m x 1.2m -
2 In 2 minutes !3
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15 October 8, 2008
TJ200 ink has 4x the temperaturerange of TJ850
Ideal=34C
Ideal=30C
TJ200 is less sensitive to environmentalconditions and can perform better atuncontrolled environments
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16 October 8, 2008
e c ex se s a newstandard for signage indoor/outdoorproduction
Lower ink consumption: by using economiccurves that optimize coverage and minimizewaste
Lower ink consumption: through higher dot gainon the TJ200 UV inks
Lower fixed cost per sqm: due to higher speed
Higher throughputLower cost per sqm
(sqf) Higher Quality
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e c ex se s a newstandard for signage indoor/outdoorproduction
Higher print quality: with 20% higher ink dotgain which addresses micro-banding
Better print look: with 20% higher ink gloss
Better text and line: with optimized/stabilizedpigments
Better ink stability: uncompromising 1 year shelf life and ink stability yields better colorconsistency
Higher throughputLower cost per sqm
(sqf) Higher Quality
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19 October 8, 2008
TJ200 inks gives similarcolor gamutcompared to UV850
1.5% improvement gamutto that of the UV850 Some increase orange
and cyan Minor loss in blue
Most of the difference inlook stems from higherglossiness and less microbanding
Pantone
TJ200 UV850
Color GamutComparison
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20 October 8, 2008
What is micro banding and how doeshigher dot gain address it?
With TJ850 in
Missingnozzle
With TJ200 in
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ATTE Finish of normal UV print
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22 October 8, 2008
GLOSS finish of TJ8550 UVprint with TJ200 Scitex inks
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23 October 8, 2008
New
Old
New
Old
TJ200 gives sharper text
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24 October 8, 2008
New
Old
as well as better line sharpness
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25 October 8, 2008
TJ200 TJ851
and is more glossy
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Target applications
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Target Application
POP posters Banners (including double sided) Bus Shelters Light boxes (paper, Yupo, milky backlit) Vehicle graphics (fleet) Exhibition / event graphics
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28 October 8, 2008
Indoors Outdoors
POP/POS
Tradeshows, events anddisplays
Decoration (wall murals)
Proofs for graphicdesigners
Presentations and Posters Consumer graphics
Photo and Fine Art Billboards
Building wraps
Transit Signage
Informational signage /window lettering
Vehicle wraps / fleetgraphics
Banners & exterior eventsignage
Target Applications
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Positioning
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UV Curable
500 m 2/h
BEST
1.65m x 3.2m sheet-to-sheetflatbed platform
-automated material workflow
A wide variety of flexible and rigidsheets
Best Up to 500 dpi, 6c
Flexible and rigid POP
HP Scitex FB7500
Banners, Flexible POPIdeal application
UV Curable
480 m 2 /h
BETTER
1.65m x 3.7m roll- or sheet-fedplatform
Automated printing and cuttingworkflow
A wide variety of flexiblesubstrates
BetterUp to 448 dpi, 6c
HP Scitex TJ8550
Max Speed
Image Quality
Ink technology
Mediaversatility
Industrial Signage high-endproducts
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