HP Indigo press w3250The most productive, cost-effective, offset quality digitalcolor production solution for commercial print, directmarketing, trans–promo and publishing

The new print supply chain: simpler, stronger, streamlinedInformation is now nearly 100% digitized and global culture is marked by lightning fast communications,highly targeted customization and ultra-nichemarketing. Enterprises require faster, shorter runs ofmarketing materials, direct marketing, productmanuals, training pieces, books or educationalresources. Plus, they often demand varied content toaccommodate the needs of different users, languagesand markets.

As industries around the world undergo change,commercial printers, direct marketing firms,transactional printers and publishers know that theyneed to adapt themselves quickly to the new economicclimate. Providers of print services must create new andflexible business models, with more affordable servicesand faster job turnaround.

In fact, everyone along the print supply chain –including equipment manufacturers, print providers,distributors and others – are all redefining their valuein order to regain their efficiency and maintain acompetitive edge. Only through advanced printproduction technologies and integrated solutions canthe links of the print supply chain remain strong.

Digital makes the differenceCAP Ventures reports that, for every dollar spent on traditional lithographic printing, an incremental sevenare spent on creative development, fulfillment,warehousing and obsolescence. It’s an expensive costthat often remains hidden. Digital printers, however,can provide just-in-time print production that alleviates– and often eliminates – those costs.

Digital printing is the engine transforming the printproduction industry. With newer technology, digital offers an affordable alternative to offset or lithoproduction – especially with the rising demands for flexibility and speed. Digital printing is also the only solution able to efficiently handle the complexities of localization, customization and personalization.

With conventional offset production, customization isimpractical, if not impossible. Lengthy make-ready, quantity inefficiencies and waste make offsetprohibitively expensive. Digital printing simplyeliminates the costs of films, plates and chemistry, aswell as the associated human resource expenses.

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“The quality, speed and productivity of the HP Indigo press differentiates us in themarketplace and allows us to provide acomplete set of services to our customers.”Kevin Despain, CEO,Rastar Digital Marketing, Salt Lake City, UT

HP Indigo press w3250 – the brainsof digital, the quality of offsetThe web-fed HP Indigo press w3250 combines theunbeatable quality of offset printing with theastounding flexibility of digital printing. It’s a robustsystem, to say the very least – delivering maximumprint excellence and cost-efficiency for high-volumejobs. With stunning graphics, vibrant color and sharptext, it’s remarkably impressive, even to the mostdemanding lithographer or print customer.

The HP Indigo press w3250 empowers commercialprinters, direct marketing firms, transactional printers,book printers and publishers with the tools to redefineand expand their customer value. With its high-speedprinting power, it’s tailor-made for quickly producing awide range of 4/4, 2/2 and 1-color jobs on virtuallyany type of substrate including:

•Personalized, direct mail letters and postcardsrequiring Variable Data Printing (VDP)

•Books and booklets on a wider range of media

•Trans–promo statements

•Photo-specialty services, such as calendars, cardsand yearbooks

•Versioned user manuals for products and services, such as car owner manuals and handbooks

RRoobbuusstt iinn--lliinnee ffiinniisshhiinngg ccaappaabbiilliittiieess bboooosstt pprroodduuccttiivviittyy aanndd eeffffiicciieennccyyThe HP Indigo press w3250 has been smartlyengineered with a manufacturing mindset – built tomeet the growing requirements for reliable, automated24/7 operation.

Its web-fed design allows you to add flexible androbust in-line and near-line finishing options fromHunkeler and other vendors that can finish print jobs tothe final product size in one pass. The result isimproved press productivity, as you eliminate costly,error prone and labor intensive off-line finishingprocesses.

Making commercial printers more competitiveIf you’re a commercial printer serving establishedaccounts with steady, short- to medium-length printruns, the HP Indigo press w3250 helps satisfy thoseclients and keep them coming back.

Turn jobs around with continuous, reliable, high speed operation over all three shifts. Accept a steady flow of short-run jobs that can add up to significant page volumes.

The HP Indigo press w3250 requires minimal operatorintervention, so jobs are completed quickly – again, within a single pass that includes in-line finishing. With the flexibility of the HP Indigo press w3250, you can also provide affordable, full-color customization.

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Attention direct marketing marketersMarket predictions for an increase in direct mailvolumes speak to the demand for highly targeted,relevant materials that are also superbly produced andfinished. The HP Indigo press w3250 answers the callwith the most efficient, cost-effective solution forproducing high-impact, high-volume, personalizeddirect mail – marketing pieces that people really notice(see Fig 1). Printed in full-color, offset quality,personalized images and text add powerful impact toletter packages, self-mailers, postcards, reply cards,folders and brochures.

Just imagine the value of in-line finishing to a long runof direct mail postcards. As an automated process, in-line finishing helps produce a complete supply offinished postcards, all pre-sorted, intelligently stackedand ready to go in the mail. It all happens in one passusing just one operator. As a result, in-line finishingreduces the cost of the product and gets the printedmaterial into market circulation much sooner.

Vibrant colors, strong images and personalizedattention-grabbing messages are critical to the reader’sdecision in those first few seconds to read on – or not.With the power of HP ElectroInk, the HP Indigo pressw3250 prints superior color images and personalizedtext in a single step that eliminates the need for pre-printed shells, as well as the associated time and costs.The press also streamlines and simplifies the workflowprocess from press to mailbox – eliminating the needfor storing or shipping blanks, database checking andintegration.

The HP Indigo press w3250 prints full-color variabletext, graphics and images at offset quality on a widerange of substrates, including the light weight paperstocks used for letter applications, as well as heavycard stock required for postcard pieces. It’s alsoideally suited to cope with the increasing demands ondirect mail creatives and marketers. Not only does it

simplify the task of generating and sending variabledata to the press, it also makes last minute changes easyto execute.

The HP Indigo press w3250 gives you a range of added capability:

•Print special, localized versions.

•Produce reprints that are too costly to set up again onconventional offset litho presses.

•Eliminate storage – one-step printing of customers’direct mail campaigns; no need for pre-printed stock,nor print more than can be dispatched.

•Retain mail sort discounts, even for short-runs, by grouping target segments in a single variable run.

•Produce faster turnarounds of highly targeted mail campaigns by printing the job in one pass with thehelp of in-line and near-line finishing.

With your new print capabilities, you also have theadded benefit of enhancing customer relationships. Now you can work with customers to fine-tune their marketing materials and continually improve and refineoffers in response to feedback.

Trans–promo marketing makes a bigstatementTrans-promo marketing combines transactional documents

with promotional materials to create high impact direct

marketing campaigns. Incorporating data such as customer

purchasing activity and demographics, trans-promo mailings

present relevant, individualized marketing messages to each

recipient, in additional to the statements.

For the merchant, trans-promo marketing transforms what

was once a cost center into a valuable revenue generator.

It also reduces the cost of producing and storing large

volumes of pre-printed stock. As a growth business, full color

digital trans-promo pages will increase at a 91% CAGR

through 2010 according to InfoTrends forecasts.

FFiigg..11 Industry studies show that targeted, relevant direct mail increases response rates compared to traditional non-personalized communications.

The new bestseller in book publishingThe HP Indigo press w3250 is a complete digital publishing solution with all the features for taking advantage of the boom in short-run and customized book publishing. Now you can deliver cost-effective, profitable books and booklets in 1, 2 or 4 colors.

You can also offer profitable new applications, such as:

•Do it Yourself books – enable authors to bring theirbooks directly to the market

•Educational and training materials – printed in short-run, high quality books and pamphlets with 1, 2 or 4 colors, spot colors and with a variety of finishing options

•Yearbooks for schools, colleges and churches, printed in beautiful 4-color offset quality, including special (spot) colors

For book publishers, it means the end of lengthyproduction cycles. Magazine and periodical publisherscan eliminate slow, expensive conventional impositions,as well as the multiple rounds of proofing andcorrecting.

The HP Indigo press w3250 is ready to run when youare, and equipped to leverage the world of newopportunities:

•Printing books on-demand, thus eliminating the needfor warehouse inventory

•Producing a finished, stacked book block in the finalsize – all in one path for greater economy

•Cost-effective short-run solutions for color books

•Market-testing new titles prior to long print runs

•Producing samples, reviews and proof copies quickly

•Making last-minute changes – quickly, easily, and cheaply

Reduce waste, grow revenue with

short-run user manualsHP Indigo digital printing technology is enablinganother industry trend – the widespread adoption ofshort-run, versioned user manuals. Global businessesare creating new products to meet the needs ofdifferent markets and multiple languages.

For example, consider the auto manufacturer that needsonly 500 perfect-bound operator manuals in a specificlanguage of one nation – or a few thousand versionsspecific to a single chassis model. Using offset,publishers typically print far more than needed. Withthe HP Indigo press w3250, you only print what thecustomer needs – saving an enormous amount ofwaste.

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“The HP Indigo press is helping bothincrease Jeppesen’s business agility with itscustomization capabilities, and maximizeour return on investment by enabling an optimized monochrome and color printproduction environment.”Alex Zakroff, VP of Distribution Services,Jeppesen, Englewood, CO

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MMaaxxiimmuumm pprroodduuccttiivviittyy ffoorr ccoosstt--eeffffeeccttiivvee,, hhiigghh vvoolluummee pprriinnttiinngg Evolved over a decade of innovation, the rugged HP Indigo press w3250 is built for 24/7 operation. A dependable, web-fed production tool, it easily prints as high as four million, 4-color pages per month. Two powerful print engines, a large feed reel andconnectivity for in-line finishing combine to ensuremany hours of uninterrupted production.

The HP Indigo press w3250 is as cost-effective as it is productive. Now, one operator can do the work of twooperators – plus a finishing equipment operator. Withits high production capacity, it operates at low fixedcosts, low cost-per-page and low total productioncosts.

PPeerrffoorrmmaannccee aatt iittss ffiinneesstt HHiigghh pprreessss ssppeeeeddss.. Two printengines deliver 4,000 duplex (8,000 numerical) 8.5”x 11.5” 4-color images per hour, in roll-to-roll or roll-to-sheet. You can also print 8,000 duplex (16,000numerical) 1-color or 2-color pages per hour atsubstantially lower costs, all at offset quality.

WWiiddeesstt rraannggee ooff ssuubbssttrraatteess.. The HP Indigo pressw3250 supports the lightest weight media required forbooks and manuals – 27 lb text – as well as heaviersubstrates required for postcards – 100 lb cover.

IInn--lliinnee pprriimmiinngg.. With HP’s breakthrough in-line primingtechnology, now you can print digitally on any off-the-shelf offset paper required by the publisher. That givesyou two major advantages: it dramatically reduces your substrate costs, and it opens the door to new applications. For example, now you can accept jobs that require the same substrates used in offset printing.

77--ccoolloorr pprriinnttiinngg.. Print in full process color, as well asup to three spot-color jobs in a single pass.

OOnnee--sshhoott tteecchhnnoollooggyy.. Assures accurate color-to-color registration and consistent uniformity of solid coverage areas.

SSwwiifftt llooccaalliizzaattiioonn aanndd ppeerrssoonnaalliizzaattiioonn.. Variable data isapplied in one pass to save time and boostproductivity.

IInn--lliinnee ffiinniisshhiinngg.. Complete the entire process quicklyand easily in a single pass, with a single operator.

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1. Work station2. Unwinder3. In-line Priming Unit (ILP)4. Priming units5. Web guide6. Drying unit7. Vacuum box8. Buffer

9. Printing engine 110. Impression cylinder11. Blanket cylinder (ITM drum)12. Photo imaging

cylinder (PIP drum)13. In-line densitometer14. Ink rollers (BIDs)15. Ink cans

16. Turn bar17. Vacuum box18. Cleaning station19. Writing head (laser imager)20. Scorotrons21. Printing engine 222. Rewinder

HP Indigo press w3250 –the inside story

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Offset digital quality and colorHigh quality digital offset color is a hallmark of HPIndigo presses – recognized throughout the industry forits depth of color, image sharpness, color stability andrepeatability. Liquid HP ElectroInk has differentiated theprint quality of HP Indigo digital presses since it wasfirst introduced.

HHPP IInnddiiCChhrroommee eexxppaannddss tthhee ccoolloorr ggaammuutt..HP offers two options allowing for maximum color reproduction flexibility:

•HP IndiChrome on-press is a unique 6-color processthat adds orange and violet inks, in addition to thestandard CMYK, to expand the color gamut.

•HP IndiChrome off-press enables printers to choosefrom a wide variety of special spot and brand colors– ideal for vehicle manuals

These colors are manufactured and supplied by HP Indigo’s Special Ink Mixing Services. They can also be prepared on-site with the HP IndiChrome InkMixing System, to enable printing of corporate colors,simulating 97% of the PANTONE® Colors.

Manage dynamic digitalenvironments with easy-to-integrate,scalable workflowsThe new HP SmartStream collection of workflowproducts and solutions is designed to fit your uniquebusiness environment. HP SmartStream combines HPproducts with industry leading workflow products thatintegrate to form powerful end-to-end workflowsolutions.

With the HP Indigo press w3250, you have a choiceof three high-performance, scalable HP SmartStreamDigital Front-Ends (DFE). Allowing your press operatorto focus exclusively on the job of printing, we’vecentrally located all DFE operations in the shop’s pre-press environment where it can be operated mostefficiently.

• HP SmartStream Production Pro Print Server is arobust, scalable DFE, specifically optimized for usewith HP Indigo digital presses. HP Production Proprovides easy remote user interface capabilities,unique VDP attributes and expandable storagecapacity. You also get “lights-out” automation tomanage load balancing among multiple presses andjob-tracking across RIP and print stages.

Direct mail: less time, more compressed workflow

HP Production Pro manages multiple RIP units to driveseveral HP Indigo digital presses. The DFE alsofacilitates the rapid data rate required for high-speedprinting—quickly collecting and distributing jobrecords, ink and color information, substrate use andother press data.

• HP SmartStream Production Plus Print Server,Powered by Creo, meets the demanding workflowneeds of hybrid offset-digital print environments witha comprehensive graphic arts feature set. Based ontechnology from Creo—renowned for workflowsolutions and mature, feature-rich DFE solutions—HPProduction Plus offers smooth integration with CreoPrinergy and Brisque workflows operating withintraditional commercial print shops.

Similar to HP Production Pro, HP Production Plus RIPscales to support HP Indigo digital presses.

• HP SmartStream Ultra Print Server is a completelyautomated workflow and high-performance RIPsolution for image-rich and content-intensive printingin high-volume, short-run production. It enables usersto centrally process and feed jobs in parallel tomultiple HP Indigo digital presses at maximum pressspeeds, while reporting production status in realtime.

An end-to-end solution for profitable applicationsThe HP Indigo press w3250 fully supports industryleading finishing solutions, most of which are already inuse in commercial print operations.

HHuunnkkeelleerr.. In addition to the standard roll-to-rollconfiguration of the HP Indigo press w3250, optionalfinishing solutions are available through HP’spartnership with Hunkeler AG. Engineered for heavy-duty use, the roll-to-sheet configuration supportsoffset stacking of up to 2-up A5 sheets.

The family of Hunkeler finishing options includes:

• Web-to-roll (roll-to-Hunkeler rewinder)

• Web-to-sheet (roll-to-Hunkeler cut sheet/stacker)

• Combination line (add 90 degree turn bar and rewinder-to-line cut sheet, stacker)

EEMMTT.. EMT International offers in-line and near-linecutting and stacking solutions for light and heavysubstrates.

The HP Indigo press w3250 features a combination ofroll-to-sheet and roll-to-roll in one finishing line, givingyou more flexibility in production. It also enables fast,easy switching between applications. As analternative, HP will work with printers to integratecustomized, in-line equipment into the press to fitspecific finishing requirements.

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“The HP Indigo press w3250 allowed usto enter areas which were unknown fordigital printing, with regards to quality,productivity and overall performance.“Peter Sommer, Owner and Manager, Sommer Corporate Media, Germany

Full support and service – to get you going and keep you runningHP’s long-standing principle of “Total CustomerExperience” focuses on the most important areas ofcustomer satisfaction: problem prevention, fastresponse times, rapid, accurate problem resolution,seamless installation and superior customer care.

To assure that you are operating at maximum uptimeand profitability, HP also supports you with post-installation services. Our global field organization issecond to none in providing customer consultation,systems implementation, training and support. Hereare the types of services you can expect with theacquisition of an HP Indigo press w3250:

FFuullll sseettuupp aanndd mmaaiinntteennaannccee sseerrvviicceess•Site preparation

•Workflow setup

•On-site field service

•Fast part delivery

•Hotline help desks

WWoorrlldd ccllaassss ttrraaiinniinngg•Operator training ranges from basic to advanced

levels.

•Maintenance training teaches preventative and/or corrective actions, and trains the operator to performquicker problem resolution with the support of the Customer Support organization.

•Shortly after installation, operators receive support from the Implementation Team to ensure that skillslearned in the classroom are transferred to theproduction environment quickly during the ramp-upperiod.

•Visits to customer sites help assess infrastructure, technology and workflow. They also create an individualized plan for integrating the appropriate HP solution.

Flexible HP financing programsWhen you finance your digital publishing solutionswith HP Financial Services, you take advantage ofcompetitive rates and flexible terms, and you'll enjoythe convenience of matching your payments with yourrevenue stream. Unlike most bank financing, HPFinancial Services provides terms, structures andresources customized to the needs of commercialprinters.

HP—a worldwide leader and trustedpartner The HP Indigo communityThe global HP Indigo digital press community is linkedvia “My HP Indigo”—a secure online portal for vitaltools, training and development materials for shopowners, press operators, sales representatives, andproduction managers. www.hp.com/go/myhpindigoweb

TThhee DDiiggiittaall SSoolluuttiioonnss CCooooppeerraattiivvee An exclusive opportunity for HP Indigo owners andsponsored by HP, this user-driven network of HP Indigopress owners, HP industry experts and partnercompanies share ideas and knowledge to drivesuccess. www.dscoop.org

HP Indigo Capture programHP is committed to helping you capture businesssuccess. Grow your business with HP's innovativebusiness development tools, training and programs.www.hp.com/go/capture

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The bottom line: add more value,grow your businessThe HP Indigo press w3250 embodies all of HP’sworld-renowned value features: fast turnaround, cost-effective production, liquid ink offset quality, 7-colorcapabilities, a wide range of substrates and efficientvariable data printing. It’s ready now to help transformyour company’s production, product offerings andcustomer relationships. It offers you a range of optionsfor developing and expanding your business.

From the beginning of the production process to theend, HP adds continuous value:

•The HP Indigo press w3250 addresses the keychallenges and opportunities of today’s high-end commercial, direct marketing and publishingmarkets.

• In today’s competitive market, HP Indigo’s digitaltechnology enhances your productivity and your efficiency, and reduces your total cost of operation.

•The HP Indigo press w3250 enables you to extendyour service to other digital asset-managementfunctions, such as coping with more jobs, eliminatingstorage issues, adding new digital asset services andproviding in-house variable data printing.

•The HP Indigo press w3250 produces printedproducts with a higher added value increasing yourmargins.

Find out more today and start benefiting from thedigital transformation.

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Technical specifications

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8,000 4-color pages per hour16,000 1-color and 2-color pages per hour

800 x 800 dpiLine screens: 144 (sequin),160, 180, 230 lpi HDI175

11.9’’ x 17.7’’ max

Max. web width: 13’’Min. repeat length: 8.8’’ (at 4-color print mode)Max. repeat length: 18.5’’

27 lb. text – 110 lb. cover (subject to paper stiffness)

HP ElectroInk technology

Black, Yellow, Magenta and Cyan

Black, Yellow, Magenta, Cyan, Orange and Violet

PANTONE-licensed HP IndiChrome on-press 6-color printing, using CMYK, as well as orange and violet. PANTONE-licensed HP IndiChrome off-press Ink Mixing System, for spot color creation, using CMYK, as well as orange, violet, red, green, blue, bright yellow and transparent

Input roll max. diameter: 51.2’’

Input roll inner core diameter:

• Standard: 3’’ • Optional: 6’’

Rewind, cutting and offset stacking, based on finishing options

Length: 126’’; Width: 80’’; Height: 86’’

215’’ (including stepping plates and gaps between modules)

Length: 73.6’’; Width: 42.5’’; Height: 57.5’’

Length: 65.7’’; Width: 44.5’’; Height: 71.3’’

7720 lb. (3860 lb. per print engine)

Off-line RIP with expansion capability for additional external RIPs that provide scalable RIP power

Microsoft® Windows XP®

CPU Pentium® running Windows XP®, 1 GB base memory15’’ flat screen monitorCD/DVD/RWImage disks – two 160 GB drives which provide 320 GB of image memory

TCP/IP

1 Gigabit LAN

Support is based on the offline RIP options

With HP SmartStream Designer you can make every job easily full-color personalized and satisfy your customer with higher response rate

HP IndiChrome 5, 6 and 7-color printing HP IndiChrome Ink Mixing System

HP SmartStream Production Pro, HP SmartStream Production Plus, HP SmartStream Ultra Print Server

Hunkeler Rewinder RW6 / Cutting and offset stacking: Hunkeler POPP6 / Or other customized solutions according to the customer’s need

To learn more, visit www.hp.com/go/graphic-arts orwww.hp.com/go/myhpindigoweb

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withoutnotice. The only warranties for HP products and services are set forth in the express warranty statementsaccompanying such products and services. Nothing herein should be construed as constituting an additionalwarranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

PANTONE® and other PANTONE, Inc. trademarks are the property of PANTONE, Inc

4AA0-3880ENUS, March 10th, 2008. This is an HP Indigo digital print.

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