how your content can catch the curator's eye
DESCRIPTION
The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.TRANSCRIPT
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Pick me! Pick me!How your content can catch the curator’s
eye
Kit SeeborgWebVisions NYC 2012
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“The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where the challenge lies for thought leadership.”
Scott Gillum, Forbes Jan. 6, 2012
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SlideShare home page…
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Pinterest – DIY Curation
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How to catch a curator’s eye…
1. Make your content easy to find
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2. Follow trends
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3. Avoid the echo chamber…cho chamber
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“Top Trends” lists = curation candy
http://trendwatching.com/briefing
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4. Create bite-sized versions
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What the curator sees…hat the curator sees…
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5. Choose your title wisely
Punchy!‘Anatomy of the Perfect Landing Page'
Not so much:‘Jenny twitter ppt final v.2’
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6. Tell us a little bit about yourself
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7. Make your content easy to share
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7. …easy to share
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How to catch a curator’s eye…1.Make content easy to find
2.Understand trends3.No echo chamber4. Include a bite-sized
version 5.Choose your title wisely6.Tell us about yourself7.Make it easy to share