how you can find the right mailing list for building your business

Blue Mail Media Inc 300, E Royal Lane

Suite 127 Irving, TX 75039

Ph : 1-888-494-0588

Mail : [email protected]

How you can find the Right Mailing List for

building your Business ?

Direct mail campaign is about making direct contact with existing and potential

customers to promote our products or services. Unlike media advertising, it

enables us to target a particular group of people with a personalized message.

Direct marketing is cost effective and extremely

powerful at generating sales.

But the challenge in a direct mail campaign is

how to find the right mailing list?

There are basically two sources that can help us

to narrow down our mailing list selection.

1. Building our own customer database:

It's an axiom of the marketing industry that the

most important factor in the success of a direct

mail campaign is the list. Some say using the right mailing list can account for the

maximum amount as 80% of the success of Email Marketing.

So, building the in-house customer database is that the logical opening move

when planning for direct mail campaign. The customers and the prospectors who

have shown their interest in our products or services in the past comprise a large

part of this database.

Finally, we can also use Opt-In mailing list, this is a listing made up entirely of

prospects who have "ASKED" to be mail-clad to with marketing materials.

2. Using List Brokerage Services:

A List Broker act as an agent for those who wish to conduct marketing campaigns

via direct mail. They just provide us a list of customers that contain their name

and contact info. The list broker's main task is to do research for specific mailing

list owner and rent the mailing list to us from an owner.

Blue Mail Media Inc 300, E Royal Lane

Suite 127 Irving, TX 75039

Ph : 1-888-494-0588

Mail : [email protected]

The List Manager is the one who can determine whether to approve or decline

the rental process of specific mailing list. He supervises the rental of specific

mailing list and keeps track of all the business related activities like the payment

they got for rented lists.

Finally, good list managers/brokers will provide us with a list recommendation

that will be the best fit for our products or services regardless of whether they

manage the list.

For More Details Contact Us:

Website: bluemailmedia.com

Email: [email protected]

Toll Free: 1-888-494-0588