HOW WILL MY MAGAZINE BE

PROMOTED AND SOLDBY GEORGIA DYE

CONCERTS

• ONE WAY IN WHICH MY MAGAZINE CAN BE PROMOTED OR SOLD IS AT THE CONCERTS OF THE BANDS INCLUDED IN MY MAGAZINE. THIS IS BECAUSE THEY FOLLOW THE MUSIC GENRE WHICH MY BAND PERFORM MEANING THAT MY TARGET AUDIENCE WILL BE ATTENDING THE CONCERT MEANING THIS WILL BE THE PERFECT PLACE FOR MY MAGAZINE TO BE PROMOTED. THE MAGAZINE COULD GAIN SPONSORSHIP OR SPONSOR ONE OF THE CONCERT NIGHTS OF THE BAND ALLOWING IT TO BE SOLD ON THE MERCHANDISE STAND AS IT COULD INCLUDE A FEATURE INSIDE ABOUT THE INDIE-ROCK BAND PLAYING THE CONCERT THAT NIGHT. THIS WILL GIVE THE CONCERT GOERS SOMETHING TO READ WHILST THEY WAIT IN ANTICIPATION FOR THEIR FAVOURITE INDIE-ROCK GROUP TO COME ON STAGE, THEY CAN ALSO TAKE IT AWAY AS A REMINDER OF THEIR NIGHT AS THE MAGAZINE ISSUE WILL INCLUDE THE PAGE SPREAD ABOUT THE PERFORMING BAND. THIS IS A GOOD PROMOTION IDEA AS THE MAJORITY OF THE PEOPLE ATTENDING THE CONCERTS OF INDIE-ROCK BANDS WILL BE MY MAGAZINES TARGET AUDIENCE SO WILL DEFINITELY BE INTERESTED IN READING MY MAGAZINE.

YOUTUBE

• ANOTHER WAY IN WHICH I COULD PROMOTE MY MAGAZINE TO CATCH MY TARGET AUDIENCES ATTENTION IS TO SPONSOR MUSIC VIDEOS BY INDIE-ROCK ARTISTS. THIS WILL ENABLE MY MAGAZINE TO PUT AN ADVERT ONTO YOUTUBE WHICH WOULD PLAY BEFORE YOU VIEW THE MUSIC VIDEOS WHICH WOULD SHOW THE MAGAZINE AND INFORMATION ON WHERE YOU CAN SUBSCRIBE TO ORDERING THE MAGAZINE. THIS WILL ALSO CATCH THE ATTENTION OF MY TARGET AUDIENCE AS THE ADVERTISEMENT FOR THE MAGAZINE IS PLAYED BEFORE MUSIC VIDEOS BY THE INDIE-ROCK ARTISTS/GROUPS MENTIONED IN MY MAGAZINE, MEANING THE TARGET AUDIENCE/READERS OF MY MAGAZINES WILL BE VIEWING THE MUSIC VIDEOS THUS VIEWING THE ADVERTS ALLOWING THEM TO GET THE LINK TO SUBSCRIBE TO THE MAGAZINE. THIS IS ALSO PUTTING TWO TYPES OF MEDIA TOGETHER AS IT WOULD BE USING THE INTERNET AND THE WEBSITE YOUTUBE TO ADVERTISE AND PROMOTE MY MAGAZINE WHICH MERGERS THE TECHNOLOGIES TOGETHER.

CINEMA

• I COULD ALSO PROMOTE AND SELL MY MAGAZINE THROUGH THE CINEMA AS THERE ARE MANY ADVERTISEMENTS PLAYED BEFORE A FILM IS VIEWED. I COULD USE THE CINEMA BY PAYING TO HAVE AN ADVERTISEMENT SHOWN WHICH PROMOTES MY MAGAZINE. THIS WILL BE GOOD PROMOTION FOR THE MAGAZINE BECAUSE MANY PEOPLE GO TO THE CINEMA EVERYDAY WHICH WILL MEAN A LOT OF PEOPLE WILL SEE THE ADVERTISEMENT MEANING THAT IT WILL CATCH THE ATTENTION OF MANY PEOPLE WHO FALL INTO MY TARGET AUDIENCE. ALSO TO ENSURE THAT MY TARGET AUDIENCE WILL BE THE MAJORITY OF THE VIEWING OF THE ADVERT FOR THE MAGAZINE I WILL ENSURE THAT THE ADVERTISEMENTS ARE PLAYED BEFORE FILMS WHICH HAVE A RELATION OR RELEVANCY TO MY MUSIC GENRE. THIS COULD RANGE FROM AN INDIE-ROCK BAND HAVING THEIR TRACK USED BEHIND A FILM AS THE BACKGROUND MUSIC TO THE FILM BEING A CONCERT FILM/DOCUMENTARY ON AN INDIE-ROCK ARTIST/BAND. THESE TYPES OF FILM WILL ALLOW ME TO KNOW FOR SURE THAT PEOPLE WHO FALL INTO MY TARGET AUDIENCE WILL BE VIEWING THE ADVERTISEMENT FOR THE MAGAZINE.

CD COVERS AND SHOPS

• I COULD ALSO PROMOTE MY MAGAZINE USING THE CD COVERS OF CDS WHICH HAVE BEEN MADE AND PRODUCED BY THE DIFFERENT ARTISTS FROM THE MUSIC GENRE. ONCE MY MAGAZINE HAS GAINED ITS POPULARITY WITH THE PUBLIC I WILL BE ABLE TO PURCHASE AN ADVERTISEMENT BEING INCLUDED INSIDE THE CD CASES OF SOME INDIE-ROCK ARTISTS WHICH WILL ALLOW THE TARGET AUDIENCE TO HAVE AN EASY WAY TO VIEWING THE ADVERTISEMENT AS CDS OF THEIR FAVOURITE ARTISTS ARE THE MOST POPULAR THING THERE IS TO BUY. THIS WILL INCREASE THE PROMOTION AND SALES/SUBSCRIPTIONS TO THE MAGAZINE AS A LOT MORE OF MY TARGET AUDIENCE WILL VIEW THE ADVERTISEMENT FOR THE MAGAZINE ALLOWING THEM TO PURCHASE IT. IT WILL ALSO INCREASE THE SALES OF MY MAGAZINE AS I WILL BE ABLE TO SELL MY MAGAZINE IN THE SHOPS, BY INCLUDING MAGAZINE STANDS IN THE MOST POPULAR INDIE-ROCK CD SHOPS IT WILL ALLOW PEOPLE WHO ARE INTERESTED IN MY CHOSEN MUSIC GENRE. THIS WILL GET THE MAGAZINE SEEN AND BOUGHT BY MANY PEOPLE PASSING THROUGH THE SHOP AS THEY WILL BE ATTRACTED BY THE INCLUSION OF THEIR FAVOURITE BANDS.

TIME INC UK-BRITISH PUBLISHING COMPANY• TIME INC WAS FOUNDED IN 1968• IT IS A BRITISH PUBLISHING COMPANY• TIME INC ALSO PUBLISHES THE MAGAZINE NME, WHICH IS ALSO A

MUSIC MAGAZINE WHICH FOLLOWS THE SAME CONTENT FOCUS OF MY MAGAZINE. THIS IS BECAUSE THEY ADDRESS THE SAME MUSIC GENRE.

• TIME INC HAS A PORTFOLIO OF SELLING 350 MILLION COPIES EACH YEAR

• THEY HAVE A GLOBAL PRINT AUDIENCE OF OVER 120 MILLION PEOPLE ALL OVER THE WORLD. AND 120 MILLION AUDIENCE VIEWS A MONTH ON THEIR 50 WEBSITES.

• 104 MILLION PEOPLE VISIT ONE OF THE BRANDS EVERY MONTH. • TIME INC. UK IS BRITAIN’S LEADING PUBLISHER OF PRINT AND

DIGITAL MAGAZINE CONTENT.

“WE ENGAGE WITH ALMOST HALF OF ALL UK ADULTS IN PRINT AND OUR AWARD WINNING WEBSITES REACH OVER 28 MILLION GLOBAL USERS EVERY MONTH”

WHY TIME INC UK- BRITISH PUBLISHING COMPANY IS THE BEST PUBLISHING COMPANY FOR MY MAGAZINE• I THINK THIS IS THE BEST COMPANY TO USE WHEN PUBLISHING MY

MAGAZINE AS THE COMPANY GETS MILLIONS AND MILLIONS OF VIEWS ON EACH BRAND OF CONTENT EACH MONTH. THIS WILL ALLOW MY MAGAZINE TO GAIN A MASS AUDIENCE THROUGH BEING PUBLISHED BY TIME INC COMPANY. IT IS A BRITISH COMPANY SO THIS IS GOOD FOR MY MAGAZINE AS THE BANDS WHICH ARE INCLUDED IN MY CONTENT ARE MOSTLY, IF NOT, ALL BRITISH. TIME INC UK PUBLISH THE MAGAZINE ‘NME’, THIS IS A MAGAZINE WHICH IS VERY SIMILAR TO MINE, I USED THIS MAGAZINE AS AN INSPIRATION FOR MY MAGAZINE. THIS IS GOOD AS THE COMPANY CAN PUBLISH MY MAGAZINE IN THE SAME WAY THEY PUBLISH NME TO GAIN A SIMILAR/THE SAME AUDIENCE.