HOW WE USED

SYNERGY IN OUR WEBSITE

As soon as you enter our website, you are introduced to Tori through multiple images of her. By doing this, she is the focal point of the ‘Home’ page. She is seen to be wearing outfits that she

has worn in the music video. This created synergy between the website and the music

video.

As soon as you enter our website, you are introduced to Tori through multiple images of her. By doing this, she is the focal point of the ‘Home’ page. She is seen to be wearing outfits that she

has worn in the music video. This created synergy between the website and the music

video.

The top of the page includes a large image of our artist logo. This is

included in all of our media products – creating cross-media convergence.

As soon as you enter our website, you are introduced to Tori through multiple images of her. By doing this, she is the focal point of the ‘Home’ page. She is seen to be wearing outfits that she

has worn in the music video. This created synergy between the website and the music

video.

The top of the page includes a large image of our artist logo. This is

included in all of our media products – creating cross-media convergence.

The background on all of our website pages is the same colour; dark grey. This is because grey is

part of our overall artist colour scheme.

The ‘About’ page title uses the PENNA font that we have used

throughout our media products.

The ‘About’ page title uses the PENNA font that we have used

throughout our media products.

The background image includes Tori wearing an outfit that is

heavily seen throughout the music video.

The ‘About’ page title uses the PENNA font that we have used

throughout our media products.

The background image includes Tori wearing an outfit that is

heavily seen throughout the music video.

The background image was also taken in front of the graffiti wall – a prominent location throughout our

video.

Behind the main text of the ‘News’ page is another image of Tori in front of the graffiti wall in the

same outfit; the red, Stone Island hoodie.

Behind the main text of the ‘News’ page is another image of Tori in front of the graffiti wall in the

same outfit; the red, Stone Island hoodie.

We have included our magazine article on our ‘News’ page. The images in the article include Tori in two locations that can be seen in our music video. On the left image,

Tori is pictured on concrete steps in jeans and a Palace jacket. On the right image, Tori is pictured in front of a graffiti wall with the red, Stone Island hoodie on.

The background image shows Tori at a window in a multi-story car park (another location in the music video) with a white t-

shirt and blue jeans (the costume she wears in this location).

The background image shows Tori at a window in a multi-story car park (another location in the music video) with a white t-

shirt and blue jeans (the costume she wears in this location).

The image shown in the album player is was taken in the same

location as the background image, with Tori wearing the same

costume.

The colour red has been very important in creating synergy across

all of our media products. For our Torinators subscribe box, we thought it

was necessary to use red to directly link it to the artist.

For our ‘Tour’ page, we have shown our Unseen tour poster to simply

communicate the dates and locations of Tori’s shows to our audience.

For our ‘Tour’ page, we have shown our Unseen tour poster to simply

communicate the dates and locations of Tori’s shows to our audience.

By showing our Tour poster on our website, we are displaying cross media convergence as the poster was another

one of the products that we created for our

multi-media promotional package.

For our ‘Tour’ page, we have shown our Unseen tour poster to simply

communicate the dates and locations of Tori’s shows to our audience.

By showing our Tour poster on our website, we are displaying cross media convergence as the poster was another

one of the products that we created for our

multi-media promotional package.

As explained before, the use of costume and

location has been paramount in our

effective creation of synergy. Tori is seen here in the same red hoodie, in front of the

graffiti wall.

The font used in all of the Tori Lorente merchandise is ‘PENNA’

– the same font used throughout all of our products.

The font used in all of the Tori Lorente merchandise is ‘PENNA’

– the same font used throughout all of our products.

The colour scheme of red, grey, white and black is used in all of

the merchandise products.

The font used in all of the Tori Lorente merchandise is ‘PENNA’

– the same font used throughout all of our products.

The colour scheme of red, grey, white and black is used in all of

the merchandise products.

Each product’s design includes only the official Tori Lorente logo. This means that the products are

directly linked to the artist and are easily identifiable. This results in increased awareness for the Tori

Lorente brand as a whole.