how we measure your website using moz
TRANSCRIPT
Open site explorer shows you: -Domain authority (predicts how well a website will rank in search engines) -Page Authority (predicts how well a page will rank in search engines) -Linking websites (websites linking to your website) -Social Metrics (Facebook, Twitter, Google+ shares) -Spam score (how good/bad your linking domain are)
Keyword Search rankings -Understand how your competitors are
ranking in Google
-Determine what factors matter when trying to rank for specific keywords
-Over time watch your website crawl up the Google rankings
Keyword Difficulty report -Find the most searched keywords in
your industry
-find the least competitive keywords to target
-Don’t guess what keywords to use let Google tell you
On-page Keyword optimization -36 point grading systems shows you
how to optimize for any keyword
-If you are deficient in an area it gives you instructions on how to fix it
-shows you how to structure blogs and pages to optimize for keyword phrases
Comparing to your competitors -Gives you a great goal to work towards, out ranking your best competitors -Shows you if your competitors are doing any SEO work themselves
Followerwonk -Search twitter bios for specific keywords and location (IE: “University” in Canada) -Compare followings of 3 twitter accounts to each other -see who you follow but don’t follow you back and vice versa