CASE STUDY

How we detected 9% fraud in our client’s organic traffic, removed it and saved them from wasting big dollars on remarketing to bots

CHEQ

THE CHALLENGE

Our client, a leading global SaaS company, spends significant dollars on remarketing to it’s potential users. But with bots, crawlers and data-centers targeting their assets, they run the risks of including them in their audiences and wasting big dollars on remarketing to these invalid users in the future.

THE SOLUTION

The client implemented CHEQ to their tag manager, automatically deploying CHEQ across their Search and Paid Social campaigns, to detect and block those users who were generating invalid clicks.

Organic bot traffic contaminating client’s remarketing

THE CLIENT DEPLOYED CHEQ TO UNCOVER INVALID ORGANIC CLICK ACTIVITY

THE RESULTS

CHEQ found that 8.93% of the client’s organic ad clicks were generated by completely invalid,non- human users. The invalid clicks were generated primarily by data centers and malicious crawlers. The data centers being used to target the client’s assets we’re uncovered thanks to our large ad-fraud database, built upon hundreds of billions of impressions analyzed by CHEQ across the globe. The crawlers we're also detected via our extensive database of malicious bots and competitor scrapers. Matched against known IAB listed malicious bots and analyzed via our Java-Script looking at over 1,000 unique parameters to authenticate the user. CHEQ (via an SSO connection) segmented the invalid users into an “invalid audience” in the client’s ads account, removing them indefinitely from all campaigns, saving big remarketing dollars.

CHEQ

INVALID SOURCES UNCOVERED

CASE STUDY

Malicious Data CentersCHEQ covers hundreds of billions of impressions and owns one the largest malicious bot databases in the world. We used our database to flag malicious data centers which were driving traffic to our client’s asset and removed them from all our client’s campaigns.

Malicious CrawlersCHEQ runs all users against ourproprietary list of malicious / competitor crawlers, while also performing in-depth user analysis of over 1,000 unique parameters to validate their authenticity. This way, we uncovered 12 malicious crawlers and removed them indefinitely.

ABOUT CHEQ FOR PPC

SELECTED AS ONE OF THEHOTTEST STARTUPS IN THE WORLD 2019

WINNER OF THE PRESITOFIOUSTECH TRANSPARNCY AWARD 2019

VOTED BEST ANTI FRAUD SOLUTIONOF THE YEAR 2019

CHEQ applies best-in-class cybersecurity, machine learning and bot mitigation capabilities to proactively eliminate invalid activity plaguing today’s PPC industry.

AVAILABLE ACROSS

ADDITIONAL DATA

BrowserData CenterMalicious CrawlersUser Agent AnalysisBehavioral Analysis

Invalid Clicks by Fraud Reason

Rate (%) 68%19%9%4%

SourceDesktopMobileTablet-

Invalid Clicks by Device

Rate (%)52%46%2%-

SourceOtherChromeSafariFirefox

Invalid Clicks by Browser

Rate (%)67%14%12%7%