how we automate link building / webris
TRANSCRIPT
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HOW WE BUILD “WHITE HAT” LINKS AT SCALE
Who am I and why should you care?
Started and scaled a number of my own online businesses.
Been featured in Forbes, Inc, Moz, Search Engine Journal, Marketing Land and dozens of other authority publications. ++Webris | [email protected] | Ryan Stewart |
http://webris.org
8+ years as a digital marketing consultant
Worked with brands like Best Buy, Target, Accenture, Deloitte…the list goes on.
I HATE INTERNET MARKETERS EVEN MORE.
++Webris | [email protected] | Ryan Stewart | http://webris.org
No one really does “outreach” … right?
“It’s too time consuming”
“It’s not scalable”
“The success rate is too low”
“The agencies that do outreach just use well masked private blog networks”
No one really does “outreach” … right?
How many of you would be willing to pay someone to really do outreach for you?
How many of you are struggling to break into higher retainer clients?
We’ve built links in the most competitive verticals…
http://thoughtcatalog.com/sonya-matejko/2015/12/8-fun-reasons-you-should-gamble-on-going-to-vegas/
http://www.huffingtonpost.com/sonya-matejko/25-cities-from-the-first-_b_8842936.html
• http://www.pageonepower.com/linkarati/linkarati-roundup-68• http://www.problogger.net/archives/2015/10/10/reading-roundup-whats-new-in-blogging-lately-11/ • http://talkbusinessmagazine.co.uk/2015/10/15/5-digital-marketing-tips-every-business-owner-needs-to-employ/ • http://www.webincomejournal.com/17230/choose-web-hosting-service-for-business.html • http://startuptoday.co.uk/business-1/the-things-to-consider-when-creating-a-new-business-website/ • http://fearlessflyer.com/dont-piss-off-your-customer-by-whoring-yourself-to-seo/ • http://kikolani.com/the-complete-mini-guide-to-ecommerce-seo.html • http://rescue.ceoblognation.com/2015/10/21/technology-with-a-human-face-a-new-standard-in-web-hosting/ • http://www.business-superstar.com/superstar-of-the-week/mark-boost-ceo-lcn-com-hertfordshire-u-k/ • http://www.threedeepmarketing.com/blog/everything-you-need-to-know-about-blogging-marketing-round-up/ • http://everydaypowerblog.com/2015/10/31/making-money-online-with-ecommerce/ • http://www.temi.co.uk/october-2015-roundup-the-best-of-social-media/ • http://www.mkels.com/web-hosting/things-to-consider-while-selecting-an-e-commerce-web-hosting-service-provider.html • http://www.magpress.com/blog/the-trend-of-virtual-servers-and-their-importance-in-online-hosting • http://yfsmagazine.com/2015/11/06/top-10-website-builder-and-hosting-solutions • http://www.voicesofmarketing.com/blog/a-quick-and-easy-guide-to-branding-your-business/ • http://www.worldwebsitedesign.com/make-site-stand-crowd/ • http://www.sellpoints.com/blog/4-ways-to-make-your-ecommerce-store-profitable/ • http://my-web-consultant.com/6-ways-to-enhance-your-sme/ • https://petovera.com/the-complete-mini-guide-to-content-marketing/ • https://www.techwyse.com/blog/social-media-marketing/high-converting-facebook-ads/
We land big links consistently…
• http://blog.yotpo.com/2015/03/31/ecommerce-marketing-resources/ • http://blog.lemonstand.com/7-ways-to-squeeze-more-revenue-from-your-ecommerce-store/ • http://www.proweb.org/must-read-killer-business-rules/ • http://designinstruct.com/ecommerce/design-ecommerce-store-maximize-conversions-13-strategies/ • http://ambitionally.com/generate-more-leads/seo/how-to-increase-web-traffic-organic-search/ • http://blogelina.com/2015/11/24/instantly-boost-your-blog-traffic-with-these-twitter-tips/ • http://www.business2community.com/seo/search-engine-marketing-local-businesses-2015-beyond-01384887#YwZJQTpgsk8X
U1uk.97
• http://optinmonster.com/email-subject-lines-secrets/ • http://growthexperts.io/wordpress-plugins-traffic/ • http://designreviver.com/updates/10-great-wordpress-themes-for-the-holidays/ • http://ecommerce-platforms.com/ecommerce-selling-advice/how-to-d • https://ahrefs.com/blog/local-seo/ • http://inspiredm.com/4-holiday-tips-to-improve-your-online-marketing-strategy/ • http://techtage.com/7-ways-to-improve-your-conversions/ • http://codecondo.com/how-businesses-can-get-started-blogging/ • http://www.snapmunk.com/jukedeck-wants-replace-song-writers-composers-ai/ • https://northcutt.com/decembers-best-inbound-marketing-content/ • http://www.socialmediatoday.com/marketing/10-ways-improve-your-marketing-video-coming-year • http://www.sitepoint.com/4-ways-to-create-viral-content-without-selling-your-soul/ • http://www.seotechyworld.com/7-hacks-to-boost-productivity-with-gmail-tips-and-hacks/ • https://www.theselfemployed.com/gig-economy/7-ways-get-freelancers/ • https://moz.com/blog/how-to-build-a-facebook-group
We land big links consistently (cont. 1)…
• https://moz.com/blog/how-to-build-a-facebook-group • http://yfsmagazine.com/2016/01/02/7-questions-you-should-ask-yourself-to-improve-conversion-rates • http://www.mainstreethost.com/blog/appear-in-google-local-listings/ • http://wpjournals.com/articles/how-domain-names-and-extensions-impact-seo/ • http://tricksmode.com/2016/01/top-reasons-to-go-with-professional-web-hosting-services.html • http://www.savorthesuccess.com/blog/jenna-cyprus/4-ways-women-are-finding-income-generating-success-online • http://www.beblogging.com/blogging/3-tips-for-creating-evergreen-blog-content/ • http://www.makemoneyinlife.com/everything-your-website-needs-to-be-successful.html • http://www.blognetworkwatch.com/marketing/how-to-create-a-more-loyal-blog-following/ • http://www.dreamgrow.com/selection-of-best-social-media-marketing-resources/ • http://smartmarketerz.com/how-to-get-your-business-online/ • http://spoutfire.com/how-to-choose-the-right-domain-name-for-your-site/ • http://www.ebuzznet.com/common-domain-name-mistakes-you-should-avoid/ • http://www.inramstechnology.com/web-designing/creating-a-responsive-website-make-responsive-website/ • http://www.todaytricks.com/everything-a-great-business-website-needs-to-be/ • http://thenextscoop.com/6-tips-boost-conversion-rates/ • http://www.adpushup.com/blog/12-tools-to-turn-your-blog-into-a-lead-generating-magnet/ • https://www.searchenginejournal.com/5-unconventional-fantastic-examples-content-marketing/ • http://www.cornwallseo.com/search/2016/02/6075/ • http://www.business.com/social-media-marketing/5-ways-to-use-facebook-ads-for-local-advertising/ • https://inbound.org/blog/the-anatomy-of-high-converting-content
We land big links consistently (cont. 2)…
We’re acquiring all sorts of links too.
Links can drive your entire business forward.
++Webris | [email protected] | Ryan Stewart | http://webris.org
And yes, they drive organic rankings (still).
++Webris | [email protected] | Ryan Stewart | http://webris.org
I’m not a better SEO, link builder or marketer than any of you.
++Webris | [email protected] | Ryan Stewart | http://webris.org
Processes are the key to your success in everything you do. Everything in your business should follow a process – it’s the quickest way to
scale a labor intensive service business and ensures quality in your work (think Starbucks)
A lot of marketers shy away from processes, because we believe everything should be “custom”
In reality, sound processes drive improvements by identifying gaps and inefficiencies
Lead Requests Proposal
Set Consult
CallWebsite
AuditSend
Proposal
Sub Process
Sub Process
Schedule Call to Review
Proposal
What are the key groupings within link building?
Strategy
(Determining what type of
links to source)
Prospecting
(Finding the link opportunities)
Outreach
(Contacting each link
opportunity)
Creating Content (If Needed)
(Writing content)
• Basic understanding of target website
• Dictate what types of links to attack
• Basic understanding of link quality
• Knowledge of how to use search engine operators
• Knowledge of how to find emails
• Basic knowledge of Excel
• Ability to communicate perfectly in native language
• Knowledge of how to send emails
• Ability to multi task and stay organized
• Ability to write (or design) content to certain specifications
• Ability to meet basic deadlines
A process works best with clearly defined roles.
++Webris | [email protected] | Ryan Stewart | http://webris.org
Lead SEO- Website analysis- Content analysis- Keyword analysis- Current link analysis- Set up project
tracker- Set up Analytics- Set keyword tracking- Set project plan
LS
Link Prospector- Web research- Find link opportunities- Use “search
operators”- Use social media- Basic understanding
of link quality- Record opportunities
in Excel
Outreach Manager- Set up Gmail for
outreach - Build outreach persona- Set up outreach
templates- Contact prospects- Negotiate with
prospects- Work with content
creator to get needed value
Content Creator- Freelance writer or
designer (or in house)- On call to write
content as needed- On call to create
infographics as needed
LP OM CC
Side note…let me run you through my link building file… We use Google Sheets to stay on task because it’s a shared environment and
has a ton of awesome functionality
In that Sheets file, we have 3 tabs:
Prospecting tab
Opportunities Database tab
Working Content tab
I’m going to take a minute and walk you through them because organization is critical when doing outreach at scale, for dozens of websites.
Tab 1: Link prospecting This is where I assign tasks to my link prospector – this is what dictates the
type of opportunities to find
I simply add the “Link Type” and “Keywords” to the file and she combs the web looking for opportunities
Tab 2: Opportunities Database This is where the link prospector records the opportunities she finds
She’s been instructed on how to fill out all of the columns included below
These columns are incredibly important to be filled out and categorized properly – you will see why when I show you how we do outreach
Tab 3: Working Content Tab Guest posting is an integral part of landing links at scale
Getting content written across multiple clients, with dozens of writers, hundreds of topics is a challenge
The key is organization
Live look: https://docs.google.com/spreadsheets/d/11gmEptvhl0he2GS8NErQhP1QIaDnBmOOo2YDAwArYrA/edit#gid=0
Step 1: Perform target site analysis
To target the right websites for outreach, we need to build audience profiles. This helps us pick the right keywords for prospecting.
There’s a number of ways you can do this:
1. Check Google Analytics
Audience > Interests
2. Common sense / topical analysis3. Facebook Audience Insights
LS
Step 2: Build keyword list
The site analysis should drive a number of topical buckets we can use to blow out into keywords
These keywords will be combined with search engine operators to find link opportunities (i.e. keyword + “write for us”)
The key is to use the RIGHT search engine operators and really blow out your keyword list into micro niches. This will prevent opportunity exhaustion
LS
Step 3: Assign “prospector” keywords In the Google Sheets tracking file, enter the keywords you found (based on
buckets) into Prospecting tab
I “add a comment” to alert her she has work to do
She then goes off and finds opportunities (I’ve trained her incredibly well)
LP
Steps 4 - 10
Step 4: Filter opportunities based on client/your outreach needs
Step 5: Pull opportunities into a CSV file
Step 6: Upload opportunities to Pitchbox
Step 7: Set email templates
Step 8: Schedule outreach
Step 9: Manage responses
Step 10: Assign content to freelance writers (if necessary)
OM
But…How much will this cost me?
You can do this all on your own (I did)
Otherwise, you can leverage cheap contract labor (a few hundred bucks a month)
We generally run at a cost of $40 per link acquired (on average, across all link types) – the bulk of this cost comes from content writing
You can easily turn around and sell this as an outsourced service to other agencies – we have a ton of clients that pay us well over $5,000 a month to do manage this for them
The best part is, you never have to worry about links again. You’re in control of everything and can focus on other tasks
Google “webris white hat training”
Over 100 videos of step by step training
Every single white hat link type broken down into step by step processes to implement
How and where to hire this low cost team and the exact training videos to pass off to them so you don’t have to waste time training them
All of the templates we use: outreach, project management, job positions, etc
My full time support and attention – Facebook Group, webinars, direct access to pick my brain
Contact me.
++Webris | [email protected] | Ryan Stewart | http://webris.org
Agency: WEBRIS – http://webris.org Personal: http://ryanwashere.com Social:
Twitter: @ryanwashere Facebook: /hellowebris YouTube: WEBRIS