how ux design changed our business by franz hoffman, co-founder and ceo @ fontself
TRANSCRIPT
![Page 1: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/1.jpg)
![Page 2: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/2.jpg)
THE QUICK FONT TOOL JUMPS OVER THE LAZY DESIGNER Or how we spent 9 years trying to reinvent font creation
![Page 3: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/3.jpg)
![Page 4: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/4.jpg)
![Page 5: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/5.jpg)
![Page 6: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/6.jpg)
![Page 7: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/7.jpg)
2006 PLAYGROUND
![Page 8: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/8.jpg)
![Page 9: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/9.jpg)
3ds max 9
![Page 10: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/10.jpg)
Flash 8
![Page 11: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/11.jpg)
Photoshop CS2
![Page 12: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/12.jpg)
InDesign CS2
![Page 13: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/13.jpg)
![Page 14: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/14.jpg)
2010 HELLO WORLD
![Page 15: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/15.jpg)
![Page 16: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/16.jpg)
![Page 17: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/17.jpg)
![Page 18: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/18.jpg)
![Page 19: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/19.jpg)
![Page 20: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/20.jpg)
2015 BACK TO BASICS
![Page 21: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/21.jpg)
![Page 22: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/22.jpg)
![Page 23: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/23.jpg)
![Page 24: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/24.jpg)
Illustrator CC
![Page 25: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/25.jpg)
Fontself Maker
![Page 26: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/26.jpg)
2016 RENAISSANCE
![Page 27: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/27.jpg)
TWENTY SIX endangered animals - an alphabetical project By Mandana Ziaei (Dubai)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
TWENTY SIX
![Page 28: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/28.jpg)
ACAB & BOMB By Trappist Monk (France)
![Page 29: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/29.jpg)
Very first font by my 10-year old daughter By Patrick Itten’s daughter (Switzerland)
![Page 30: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/30.jpg)
Other fonts posted on Twitter By our beloved users (worldwide)
![Page 31: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/31.jpg)
Fontself for Photoshop
![Page 32: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/32.jpg)
Fontself Catapult
![Page 33: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/33.jpg)
THANK YOU SEE YOU
![Page 34: How UX Design changed our Business by Franz Hoffman, Co-founder and CEO @ Fontself](https://reader031.vdocuments.site/reader031/viewer/2022030218/5886a6d31a28ab0c1d8b7401/html5/thumbnails/34.jpg)
GET THE SWAG ON GET 20% OFF
swagger www.fontself.com