Case Study

How Urban Company’s remote-working marketing team reduced lead times by 8xfor their campaigns

Company overview

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Urban Company is India’s largest home services marketplace. The platform helps customers book reliable home services ranging from beauty services, fitness training, appliance repair, plumbing, and so on.

Since its inception in 2014, Urban Company has built a huge network of trained service professionals and served customers across major metropolitan cities of India, U.A.E, Australia, and Singapore.

25,000+ Service professionals

5 Million+Happy customers

22Cities

4Countries

The problem02

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The marketing team at Urban Company regularly runs multi-channel digital campaigns for different business objectives.

They require hundreds of banners and videos daily for use in app promotions, social media marketing, and performance marketing campaigns.

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High turnaround time of up to 14 days in launching marketing campaigns due to the volume of visual creatives required.

Heavy dependence on design teams during the entire cycle of design, review, and production of variants and adapts.

Design bottlenecks faced in running hyper-targeted campaigns that require a massive number of visual creatives.

The scale of creatives spiked during seasonal and holiday campaigns. The Urban Company marketing team routinely faced these three challenges.

The solution Urban Company transformed the way their marketing teams creates and manages creatives by decoupling the creative and production processes using Rocketium.

Central design team creates brand templates that marketing teams uses

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Here is a quick glimpse of how it works:-

1. Design and brand teams make reusable on-brand banner and video templates for different use-cases

2. Distributed marketing teams use a simple form-based interface and spreadsheet data to make creatives in minutes

Urban Company’s design team sets up brand-compliant templates for their marketing teams to make banners and videos. This is done using Rocketium Template Studio, a web-based design software with advanced creative capabilities.

Designers define:-● Style elements like layouts, colors, fonts, graphics, animations● Content elements like captions, images, footage, logo● Brand governance by specifying what can be edited and how

STEP 1: Design team creates on-brand templates

Workflow4/7

A typical 2-scene video template for an Urban Company YouTube campaign.Elements marked in red outline are editable

Scene-1 Scene-2

Rocketium Template Studio allows designers to import their existing layouts and designs from Adobe Photoshop and After Effects.

Urban Company’s marketing team uses Rocketium’s collaborative web-based software to browse Urban Company templates, choose the one they want for their campaign, and create hundreds of creatives just by changing the editable fields.

STEP 2: Marketing teams make creatives in minutes

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Variants made for hyper-targeting users with relevant offerings

Smart capabilitiesRocketium has several powerful features to automate and scale the creative production process.

Auto-resizingCreatives are rendered in multiple aspect ratios to allow the Urban Company team to target multiple platforms.

Brand governanceRocketium gives marketers the freedom to be creative while ensuring brand compliance with constraints in templates.

Digital asset managementUrban Company stores footage, product images, and other assets in Rocketium’s centralized and searchable library.

Workflow integrationsRendered banners and videos are automatically pushed into Box, the storage solution used by Urban Company’s marketing team.

Role-based collaborationRocketium enables roles with varying feature access so multiple team members can collaborate with minimal back-and-forth.

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Rocketium’s configurable plugin-based approach and powerful integrations allow enterprises to customize Rocketium to fit their creative workflow.

Impact

Rahul DeorahVP Marketing, Urban Company

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Rocketium streamlines our time-consuming design process across app assets and digital marketing.

It has solved the problem of customizing creative volume while empowering the team to be self-sufficient.

These outcomes show Urban Company’s massive success with Rocketium.

An 8x reduction in lead time for new campaigns

5x more campaigns that involve creative personalisation for hyper-targeting

Looking to transform the way your team creates and

manages visual creatives?

Learn more atwww.rocketium.com