how to write awesome and engaging emails
TRANSCRIPT
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How to Write Awesome and
Engaging Emails
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Brought to you by
Shoestring Marketing
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Do you remember the good ol’ days of
email marketing?
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☑ Open your emails
☑ Read them from start to finish
☑ Head over to your website to buy
ProspectsWould
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Then, along came spammers, the CAN-SPAM laws, and the
competition.
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TODAY…
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11.4%OF OUR EMAILS ARE EVEN OPENED
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“.03% take any
action at all after
opening the email
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DON’T WORRY!
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Email is Still a Powerful and Low-Cost Marketing Tool
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How About a F ree Shoes t r ing Market ing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money
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10 Steps for Writing Emails That Get Results
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Decide on ONE Call to Action Every time you send an email, ask your prospect to take action
1.
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Insert a Clickable LinkMake it easy for your prospects to take action
2.
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Spend Time on Your Subject LineCreate an amazing, mind-boggling subject line
3.
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Get PersonalGrab their attention by using their first name
4.
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Hook Them In Right AwayKeep them reading with a great opening line
5.
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Keep Your Emails ShortYour emails should be short, sweet, and to the point
6.
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Add a P.S. to Your EmailsThe P.S. is the 2nd most read section of your email
7.
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Send Out More EmailsSend out emails at least once to twice a week
8.
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Send Out Emails in the MorningMost emails are opened between 7 am and 10 am
9.
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Send Out Emails on WeekendsSundays have the highest email open rates
10.
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Let the Email Marketing Begin!
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ü Plan out exactly when to send your emails.ü Decide on one call to action.ü Spend time on your subject line.ü Use the reader’s first name.ü Hook them in with your opening line.ü Keep the email short.ü Insert an obvious, clickable clink.ü Add a P.S. at the end.
TAKE ACTION
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How About a Free Shoestr ing Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money
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Thanks!Stop by and say hello at
ShoestringMarketingUniversity.com