How to Write and Distribute Press Releases for Quick BacklinksBrought to you by: http://targetedinternetmarketingguide.com/

Press releases are excellent source of traffic and extra backlinks. If you want really good results from your press releases, you need to follow some guidelines. Most of the people just write the press release, submit it to some press release sites and expect that the traffic will start rolling in. But it does not happen that way.

The press release, just like any other content written for online publishing should be optimized to rank well in news sites and search engines. The news sites generally tend to rank well in the general search engines. Therefore if you optimize your press release very well for your targeted keyword using effective SEO, it is going to appear on the first page of search engines.

Optimizing the press release is same as optimizing an article. First, you have to decide which keyword you want to rank well for. Once you have decided that, put your keyword in the title, first paragraph and the last paragraph of the press release. It is also important to sprinkle some related keywords throughout the content.

The number of times you should use the main keyword in the press release is about three to four times in a 500 word article. It should never be overdone.

The press release should be written mainly keeping in mind the reader and not the search engines. This way you will increase the chances of your press release being picked up by a lot of websites for publishing.

Link your target keyword to a relevant deep page of your website. This keyword as anchor text should be placed in the first two paragraphs preferably. Make sure that the destination page is optimized for the same keyword. This will give you the maximum search engine benefits.

There are many news wire sites where you can submit your press release but the best free site for excellent search engine benefits is Prlog.org which syndicates the press releases to Google News and other search engines. The best part is that they allow you to use anchor text within the body of the press release which gives you extra link value.

For more effective distribution, you can use paid services like PRWeb.com and WebWire.com sites. Their network is larger and you get more exposure, backlinks and traffic.

Always keep in mind that writing a press release is very different from writing an article. For more detailed guidelines on how to write a press release, just go to any press release site and they will give you all the tips and help.

So act now and write a press release, optimize it, distribute it and enjoy the benefits.

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