How to Write A Facebook Ad That Gets Leads

and Targets Your Perfect Audience

Action:

Write a Facebook Ad This Week

Here’s what you will learn in today’s call…

• The customer journey: from seeing your ad to opting in

(becoming a lead)

• How to write attention-grabbing copy

• Getting the right image/video

• How to find your ideal target clients on Facebook

• How to use the Facebook Pixel

• Success Benchmarks

The Customer Journey

Step #1: See your ad in their Facebook

newsfeed

Step #4: Give their

email address

Step #2: Click on your ad (eg, to get your free gift)

Step #3: Go to your opt

in page

What part does the Facebook ad play?

The job of the Facebook ad is:

• To get your ideal target clients to click on your ad and go to your opt in page

• (we do this through targeting, great ad copy and a good image)

The job of the Facebook ad is not:• To get the conversion once people land on your opt in page –

that’s the job of your opt in page and free offer!

How To Write Ad Copy that WorksYour first line is key to catch your ideal clients’ attention. Make it outcome focussed.

Examples:

Here's how I went from 6 figures to multi 7 figures in my business using videos and webinars that get clients consistently.

I was stuck in overwhelm and exhaustion for years...until I figured out the 3 stuck body patterns keeping women from being fully empowered and living their life at 100%.

Want to become a woman who lives fully every single day by finding your true purpose NOW?

Include up to 3 ‘teaching points’Provide value to your ideal potential clients BEFORE they have to give you anything.

Example:

Video type #1: Create ads on YouTube, Instagram or Facebook that have simple question or hook that engages the client and teaches them something in the process

Video type #2: Discover how to create sales videos that engage the client with a big idea, solve a problem, tell a story and make a call to action to a simple but powerful offer

Video type #3: Create powerful and engaging content videos where you give away a lot of free and valuable training that can serve your customers to help them achieve their goals, dreams and desires and become the new celebrity online in their field

Include a very direct Call To ActionMake it very obvious and very easy for people to get your free gift.

Examples:

The key to getting high paying clients consistently online is catching people's attention and inspiring your viewers to take action. I explain how in The Ultimate Online Presentation Swipe File, swipe to download it now. [Instagram ad]

Download The Embodied Formula and get back to being 100% you: [link]

Break Up Long Copy with Emojis

How To Choose the Right Image/Video

https://www.facebook.com/491976527606083/posts/10102429131707749

Free stock images from pexels.com Create free images from Canva.com

How To Choose the Right Image/Video

https://www.facebook.com/491976527606083/posts/10102429131707749

Dive right into the content

Give great value; include some teaching points

Include Calls To Action throughout your video; tell people what to do and what they get

Videos need to be under 60 seconds for Instagram

Include subtitles if possible

Try Out Slideshows

https://www.facebook.com/491976527606083/posts/10102429131707749

One of our long-term high performing ads on Instagram is a slideshow I created for FREE using a tool called Lumen5.

Try it out yourself at Lumen5.com

SECRET SUCCESS SAUCE: “Ad Scent”AKA: Does Your Ad Look Like Your Opt In Page?

Ad Targeting

We’ve been running ads for a while now, so I was able to start these ads out on several PROVEN audiences for us…

But if you’re starting out, you’re going to need to do some research on some audiences you think will contain your ideal target customers.

Be prepared to do some testing, and to have 40-50% of the audiences you test work out for you…we’ve tested over a hundred audiences across our funnels over 2 years!

Target Audience Research

How to find your ideal target audience so you get the best results from your Facebook marketing

• Know your customer avatar

• Start by creating 10 audiences. Aim for 750,000 to 1.5 million per audience with demographic and geographic parameters applied

• Use the Facebook Audiences feature to help you: https://www.facebook.com/ads/manager/audiences

Target Audience Research

Look for the CREATE AUDIENCE button. You will create a Saved Audience

Target Audience Research

Try and keep your audiences built out on a theme – you need to identify which niche interests convert best for YOU so don’t mix unrelated interests together in one audience if you can help it.

Where to Start with Audience Research

• Leaders & Gurus• Publications• Professional organizations• Educational institutions• Tools, Equipment, Services• Behaviours and other interests

Layering Interests

When you come to setting your ads up in the Ads Manager you’ll notice Facebook has an AND targeting option – so you can layer interests.

Example:

You can target people who like MindValley

AND

Who are Facebook Page Admins or Small Business Owners

Before You Run Ads: the Facebook Pixel

The Facebook pixel is a piece of code unique to you, that helps you measure the results of your Facebook ads by understanding the actions people take on your website or funnel pages.

For example:• You can see how many people opt in to your funnel after clicking on your ads• You can track sales made in your online funnel from people who clicked on

your ads• You can even use your pixel to retarget people who have visited your website

and show them your ads when they visit Facebook

How to use the Facebook Pixel

You can get your own Facebook pixel at:

https://www.facebook.com/events_manager/pixel

Your pixel needs to be installed on every page of your website or funnel.

Without installing the pixel, you cannot track the effectiveness of your ads –you’ll be throwing money at Facebook and hoping something sticks, but you’ll never know for sure!