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How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com YouTube: Abby Organizes

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Page 1: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

H o w t o W o r k S m a r t e r – N o t H a r d e r –t o G r o w Y o u r B l o g a n d B u s i n e s s

Blogging: Organized

A b b y L a w s o n j u s t a g i r l a n d h e r b l o g . c o m

Y o u T u b e : A b b y O r g a n i z e s

Page 2: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

https://justagirlandherblog.com/haven

Password: haven2017

Get the Slide Deck:

Page 3: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

My Story

Page 4: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

First Things First…

Page 5: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Goal Setting

Goal Settinghttps://justagirlandherblog.com/goalsetting

Page 6: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Goal Setting

Goal IntentionalAction

Growth

ActionAction

Action

Action

Action

Action

Action

Action

Page 7: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

The Weekly Planning Meeting

• Grab a buddy.

• Set priorities for the week.

• Determine work time available.

• Assign priorities to work time.

Page 8: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Let’s Talk About Content

Page 9: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Try to be at least 2 weeks ahead with content.

Goal:

Page 10: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Getting Ahead with Content

• Make a list of blog post ideas. (25-50 minimum)

• Determine which 10 you will tackle first, in order.

• Set a deadline for getting ahead.

Page 11: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Create incredibly helpful content using photos and examples you already have

Goal:

Page 12: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Time-Saving Content Strategies

Explain a Process

Page 13: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Respond to an Objection

Time-Saving Content Strategies

Page 14: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Time-Saving Content Strategies

Take the Negative Point of

View

Page 15: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Make a List of Strategies

Time-Saving Content Strategies

Page 16: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Time-Saving Content Strategies

Create a Printable

Page 17: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Streamlining Social Media

Page 18: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

There will be times where you have to choose what is easiest over what is most effective. That’s okay.

Truth:

Page 19: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Facebook- Meet Edgar

Page 20: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Facebook

Page 21: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Facebook

• Finding Content Fast: Facebook Page Audit

• Who is your audience?

• What types of content are doing well?

• Which other bloggers does your audience seem to

like?

• What types of posts elicit the most comments?

• What stirs up (innocent) controversy?

Page 22: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Pinterest- My Experiment

Tailwind vs. BoardBooster

Page 23: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Pinterest- BoardBooster Scheduled Campaigns

Pinning My

Content

Page 24: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Pinterest- BoardBooster Looping

Pinning Others’ Content

Page 25: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Instagram- DropBox

Page 26: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Instagram- Evernote

Page 27: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Twitter- Autopilot!

• Schedulers – Meet Edgar, Buffer

Photo by Chelsea, Making

Home Base

Page 28: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Managing Email

Page 29: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Email- General Rules

• Turn off notifications.

• Check 1-2 times/day only.

• Use an auto responder message.

• Uses canned responses like crazy.

Page 30: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

HelpScout.net

Page 31: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Tools for Blog Accounting

Page 32: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

I am not an accountant. This is not tax advice or legal

advice.

Disclaimer!

Page 33: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

• WaveApps

• QuickBooks

• Xero

• Freshbooks

• Less Accounting

Bookkeeping

Page 34: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Payroll

Gusto

Page 35: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Blog Accounting

Donnie’s Accounting

Routine

Page 36: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Should I hire an assistant?

Page 37: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

When you should consider

hiring an assistant…

Page 38: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Where to Find an Assistant

• Your “real life” circles

• Your audience

• Referrals from other bloggers

• VA Facebook groups

Page 39: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

What to Delegate to an Assistant

• Email

• Social Media Scheduling

• YouTube Closed Captioning

• Paying Affiliates

• Graphics Creation

• Webinar Technical Setup

• Email List Forms/Lists

• Website Maintenance Tasks

Page 40: How to Work Smarter– Not Harder– to Grow Your Blog and ......How to Work Smarter– Not Harder– to Grow Your Blog and Business Blogging: Organized Abby Lawson justagirlandherblog.com

Questions?

A b b y L a w s o n , J u s t a G i r l a n d H e r B l o g

@ j u s t a g i r l _ a b b y

@ j u s t a g i r l a b b y

/ j u s t a g i r l a n d h e r b l o g

/ j u s t a g i r l a b b y

A b b y O r g a n i z e s