Job Search is a Sales Processwith YOU as the Product

• You should have a personal sales plan that includes:– Define the product - what are

you selling– Position the product - set

yourself apart from other products

– Target the correct buyers - do your homework

– Develop marketing materials - tailored to your target market

– Communicate the ‘benefits’ - of buying your product

How and where do job fairs fit into your plan?

Goals for a Job Fair

• Why are you attendingthe job fair? Perhaps to:– learn more about available

jobs in my career field– check out who is hiring now– find an organization that

matches my needs– add to my understanding of

several potential employers– find out which employers have

long-term opportunities– get a job fast

How will you achieve your goals?

What will you consider ‘success’ in meeting your goals?

Researching Participating Employers

• What can you do?– before a job fair to learn

about participating employers?

– at the job fair to learn more before you meet with employers?

What questions do you have that you can answer in advance? At the event?

Presenting Yourself to Employers• Introducing

Yourself to an EmployerRepresentative– Handshake

and eye contact– Elevator speech– Presence

What questions do youwant answered?

How will you get those answers?

Asking ‘good’ questions

Gaining contact information

Networking at the Event

• Why network with potential competition?• Introducing yourself to other attendees

– “Two-way” street

• Introducing yourself to other attendee• Asking for contact information’• Making contact

– Reminder note with resume– Queries about their organization– Exchanging contacts– Keeping in touch

Following Up with Employers

• Immediate and later contacts– Timing– What to say or write– Reminding them of your value to their organization

• Other ways into the organization– networking, employee referrals, applying for multiple jobs

you

employers