how to use virtual reality headsets to create immersive brand content and serious games

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FOR YOUR MARKETING, FOR YOUR COMMUNICATION virtual reality headsets

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The virtual reality headsets for your marketing digital, create immersive brand content, design new kind of serious games and advergames.

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Page 1: How to use virtual reality headsets to create immersive brand content and serious games

F O R Y O U R M A R K E T I N G , F O R Y O U R C O M M U N I C A T I O N

virtual reality headsets

Page 2: How to use virtual reality headsets to create immersive brand content and serious games

Immersive brand experience

• Immersion: with a virtual headset, you live in another world, a virtual and limitless universe.

• Experience: beyond the immersion, there is no screen anymore, so your emotions and feelings are stronger.

• Differentiation: 2 minutes with a virtual headset can be more impacting than all other kind of entertainment.

• Technology: be the first to explore the capacities of those headsets.

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Page 3: How to use virtual reality headsets to create immersive brand content and serious games

How can we use those new virtual headsets ?

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Page 4: How to use virtual reality headsets to create immersive brand content and serious games

The Oculus Rift and Morpheus project are the next-generation virtual reality headset for immersive gaming.

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But we can use it for other purposes…

Page 5: How to use virtual reality headsets to create immersive brand content and serious games

A short video to understand the emotions the headsets can provide.

http://www.youtube.com/watch?v=RjNLvgqZgUIW

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Page 6: How to use virtual reality headsets to create immersive brand content and serious games

Once on your head, you enter a new environment…

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Put the headset on and enter a new world, like if you were driving a car.

Page 7: How to use virtual reality headsets to create immersive brand content and serious games

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Test your new prototypes.

• You are now able to test the designs of your cars in virtual, but « larger than life » conditions.

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Spend time with your friends

• You can not see your friend tonight ? Put a virtual headset on and see a virtual living room with your real friends. It can explain why Facebook bought Oculus.

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Choose the right furniture.

• Before going to a furniture store like Ikea, if you hesitate between two models, try them in a virtual environment.

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Test your new packaging.

• You can test your product in virtual supermarket shelves, so your marketing study will be more effective.

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Try your new home.

• Do you want experience you futur apartment ? The virtual visits are now amazing, giving you true feeling of space.

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Visit museums and old civilizations.

• Imagine a Museum, like « Le Louvre », owning a room full of virtual headseats, to visit ancient places like never.

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Learn to drive.

• Take your time to learn driving. Train yourself to look at your right and left.

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Experience immersive serious games.

• Leverage the way you learn thanks to immersive serious games.

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How does it work ?

• You need 3D environments

• And… that’s all :)

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We do it with Unity 3D

• Unity is a 3D engine, its aim is to create video games, but we use it to create immersive experiences.

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How much does it cost ?

• Less than a video game because those experiences do not need any gameplay.

• But it depends of your goals. For instance, a Gran Turismo looking car is worth a week of work. Reaching perfection is time consuming.

Page 18: How to use virtual reality headsets to create immersive brand content and serious games

+33 (0)2 78 77 02 60

[email protected]

Let’s do it together !

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P I C T U R E S ’ C R E D I T S

Deadendthrills (Duncan Harris) !

Steam Postcards (Iain Andrews) !

Virtual Geographic (James Pollock) !

NOTRL (Josh Taylor) !

VRP (Leo Sang)