how to use video to get more links, likes, views & traffic
DESCRIPTION
Learn how to leverage hosted videos and posted videos to increase site traffic and build your brand. Presented by Gary Magnone at the San Diego SEO Meetup, January 26th 2012.TRANSCRIPT
![Page 1: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/1.jpg)
Gary Magnone, Senior SEO Strategist & Business Development, Thunder SEOSan Diego SEO Meetup, January 2012
How to Use Video to Get More Links, Likes, Views & Traffic
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KEYWORD RESEARCH
![Page 3: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/3.jpg)
SocialMention.com
![Page 4: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/4.jpg)
Soovle.com
![Page 5: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/5.jpg)
Ubersuggest.org
![Page 6: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/6.jpg)
Google Adwords Keyword Tool
![Page 7: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/7.jpg)
Take advantage of both!
Hosted Posted
2 Main Strategies for Video SEO
VS
![Page 8: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/8.jpg)
HOSTED VIDEO OPTIMIZATION
![Page 9: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/9.jpg)
Benefits of Hosted Video
![Page 10: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/10.jpg)
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
![Page 11: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/11.jpg)
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
![Page 12: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/12.jpg)
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
![Page 13: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/13.jpg)
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
![Page 14: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/14.jpg)
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
![Page 15: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/15.jpg)
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
![Page 16: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/16.jpg)
Anatomy of a Video PageCredit: ReelSEO.com
Strong, compelling title using relevant
keywords
Give viewers the option to share to
their social networks
Direct viewers to related content on
your site
Search engines can’t index what’s in your
video, so always include a transcript
with relevant internal links
![Page 17: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/17.jpg)
Video XML Sitemap
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Video XML Sitemap Essentials
THUMBNAIL URLThe URL of your
video’s thumbnail image
DESCRIPTIONMatch the meta
description of your page
TITLESame as the title of the page your video appears on
MORE INFO:http://bit.ly/vid-
xml-sitemap
PLAY PAGE URLThe canonical URL of the page your video appears on
VIDEO LOCATIONThis is the embed
src link of the hosted video
![Page 19: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/19.jpg)
Video Hosting
VS
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Wistia.com
![Page 21: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/21.jpg)
Wistia.com
![Page 22: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/22.jpg)
POSTED VIDEO OPTIMIZATION
![Page 23: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/23.jpg)
TubeMogul.com
![Page 24: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/24.jpg)
http://www.reelseo.com/list-video-sharing-websites/
![Page 25: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/25.jpg)
Posted Video Optimization Essentials
Use keyword tags liberally
Create great looking
thumbnail images
Include your URL at the start of the description
Encourage viewers to
leave ratings & comments
Add unique, keyword-rich descriptions for each site
Vary video titles across
sites
![Page 26: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/26.jpg)
Posted Video Optimization Essentials
Use keyword tags liberally
Create great looking
thumbnail images
Include your URL at the start of the description
Encourage viewers to
leave ratings & comments
Add unique, keyword-rich descriptions for each site
![Page 27: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/27.jpg)
Posted Video Optimization Essentials
Use keyword tags liberally
Create great looking
thumbnail images
Include your URL at the start of the description
Encourage viewers to
leave ratings & comments
![Page 28: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/28.jpg)
Posted Video Optimization Essentials
Use keyword tags liberally
Create great looking
thumbnail images
Encourage viewers to
leave ratings & comments
![Page 29: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/29.jpg)
Posted Video Optimization Essentials
Create great looking
thumbnail images
Encourage viewers to
leave ratings & comments
![Page 30: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/30.jpg)
Posted Video Optimization Essentials
Create great looking
thumbnail images
![Page 31: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/31.jpg)
YouTube SEO
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Create a Branded Channel
![Page 33: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/33.jpg)
Use Annotations
Clickable annotations that lead to other videos on Showtime’s channel
![Page 34: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/34.jpg)
Use Watermarks to Place a Call to Action
• Tracking phone number• Branded URL• Shortened tracking URL
![Page 35: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/35.jpg)
YouTube Ranking Factors
Relevancy
Trust & Authority
User Engagement
![Page 36: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/36.jpg)
YouTube Ranking Factors
Relevancy
Keywords in video title match search
query
Keywords in video description match
search query
Keywords in video tags match search
query
![Page 37: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/37.jpg)
YouTube Ranking Factors
User Engagement
Number of times the video has
been favorited
Number of times the video has been viewed
Number of comments
on the video
Number of times the video has been shared
Number of times the video has been added
to a playlist
Number of times the
video has been Liked
![Page 38: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/38.jpg)
YouTube Ranking Factors
Trust&
AuthorityAge of the
video & YouTube account
Number of times the video has
been embedded on a website
Number of times the channel’s
videos have been viewed
Number of inbound links to
the video
Number of inbound links to
the channel
Number of subscribers of the channel
![Page 39: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/39.jpg)
Why Does This Video Rank?
Title matches search query
Over 4.9M views, 6,400
ratings, 5,300 comments, and 6,400 favorites
![Page 40: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/40.jpg)
Why Does This Video Rank?
Over 340,000 subscribers and 515.6M views
Channel is very active and is over 4 years
old
![Page 41: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/41.jpg)
Why Does This Video Rank?
The video has a Page Authority of 54, with 13 linking root domains and
some RIDICULOUS social metrics
![Page 42: How to Use Video to Get More Links, Likes, Views & Traffic](https://reader033.vdocuments.site/reader033/viewer/2022052619/5556e2b7d8b42ac60c8b49b6/html5/thumbnails/42.jpg)
Gary Magnone, Senior SEO Strategist & Business Development
Thunder SEO
• Twitter: @garyjmag
• Blog: www.thunderseo.com/blog
• Email: [email protected]
Download: http://slidesha.re/video-seo2012