HOW TO USE

VIDEOEFFECTIVELY IN PRESENTATIONS

WHEN YOU’RE GIVING A

PRESENTATIONYOU ALWAYS WANT TO CONSIDER EFFECTIVE WAYS TO ENGAGE YOUR AUDIENCE’S INTEREST

ONE OF THE MOST

To catch your audience’s attention and make an effective connection with them is to tell a great story

EFFECTIVE WAYS

HOWEVER!

AND

NOT EVERYBODY IS COMFORTABLE WITH ENGAGING THIS APPROACH

IT DOES TAKE SOME WORK AND PRACTICE TO BECOME A GOOD

STORYTELLER

IF YOU LACK CONFIDENCE DOING THAT

OR

YOU’VE TRIED THE STORYTELLING METHODAnd it’s just not working out well for you, then

you probably want to try using an effective storytelling tool that has great entertainment

value for your audience—a video.

HOWEVER!WHEN USING A VIDEOThere are some things you need to consider to make it blend well within your presentation

THE MAJOR POINT OF USING THE VIDEO

IS TO ENHANCE YOUR MAIN POINT AND CONNECT WITH YOUR AUDIENCE, AND IF YOU DON’T APPROACH THE DELIVERY OF THE VIDEO CORRECTLY, IT CAN TAKE AWAY FROM THE PRESENTATION.

SOTHERE ARE A FEW THINGS YOU NEED TO CONSIDER

TO MAKE THAT VIDEOA SUCCESSFUL ASPECT OF YOUR PRESENTATION

BUILD IT UP:You want to get your audience very interested in your video. So, one of the best things to do is to build up anticipation before playing it, while at the same time providing an effective context.

YOU WANT TO MAKE SURE YOU EFFECTIVELY INTRODUCE THE VIDEO AND EXPLAIN THE PURPOSE FOR IT EITHER BEFORE OR AFTER YOU PLAY IT.

REMEMBERDON’T MAKE YOUR

AUDIENCE DO THE WORK

YOU WANT TO DO THE WORK FOR YOUR AUDIENCE

AND HELP THEM MAKE THE CONNECTION

AND UNDERSTAND THE POINTS YOU WANT THEM TO GET OUT OF THE VIDEO

IF YOU LEAVE IT TO OPENYOUR AUDIENCE MAY COMPLETELY MISS THE

POINT OR PURPOSE OF THAT VIDEO

DON’T MAKE IT LONG:

THINK OF YOUR VIDEO AS A CLIP. IT SHOULD BE SHORT BECAUSE IF IT IS TOO LONG, IT CAN TAKE AWAY FROM YOUR EFFECTIVENESS AS A PRESENTER AND DETRACT FROM THE MAJOR POINTS YOU ARE DELIVERING

YOU WANT TO LIMIT WHAT YOU SHOW ON VIDEO TO ABOUT TWO TO FIVE MINUTES, AND KEEP IT RIGHT AT THAT

THE LAST THINGYOU WANT IS TO MAKE

THAT VIDEO

TOO LONG AND THEN PEOPLE MIGHT FORGET WHAT YOU’RE TALKING ABOUT OR DOING WITH THE VIDEO IN THE FIRST PLACE

APPEARANCE MATTERS:GET A GOOD VIDEO CLIP AND BE PROFESSIONAL WHEN SELECTING ONE.

THE BETTERTHE QUALITY OF

THE VIDEOTHE QUALITY OF

YOUR POINT

THIS FACT IS ALSO TRUE FOR SOUND QUALITY, BECAUSE HOW GOOD THAT VIDEO LOOK IS GOING TO BE A

DIRECT REFLECTION ON YOU

YOU NEED TO MAKE SURE YOU ARE ADDING PURPOSE AND RESEARCH TO

YOUR DELIVERY WHEN USING THAT VIDEO. IF THE VIDEO ISN’T

SUPPORTING YOUR IDEAS, IT’S NOT DOING MUCH TO HELP YOU OUT

USE IT TO MAKE THE POINT:

READY TO DELIVER YOUR NEXT PRESENTATION?

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