how to use social media for your business
DESCRIPTION
Seminar given to kick off a series of SCORE seminars for small businessTRANSCRIPT
SOCIAL MEDIAA tool for your small business
WithDebbie Gioquindo
CONFUSED………OVERWHELMED ………
WHAT IS IT Permission based communications Cost effective Long tail marketing Humanizes you and your brand
You become a knowledgeable expert on your brand.
Build and promote your brand Create loyal connections, create
relationships Customer engagement Speak to people with common interests Networking
WHAT IT IS NOT Push marketing
A place where you only speak
Aggressive sales
A replacement for your current marketing
SOCIAL MEDIA OVERVIEW
Facebook 73% incomes above
$75,000
Twitter – 140 Characters or
less
Blog – Establish credibility
Instagram – 68% women
Youtube - +6 Billion hours
watched monthly
Google + 70% Male oriented
Pinterest Dominated by
women
Linked In network of
trusted contacts
Podcasting
REASON TO US SOCIAL MEDIA
Share 648,748 pieces of content
• Reaches more adults 18-34 than any cable network
Users send 100,000 tweets
Share 3,600 photos
Social Media allows your customers to communicate directly with you
Social Media is the #1 visited sites then search engines
IT’S NOT ABOUT YOU Doesn’t matter if you don’t tweet Doesn’t matter if you don’t have a
facebook page
Using Social Media for your business is about the CUSTOMERS YOU WANT TO REACH
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
LOCAL BUSINESSES USE SOCIAL MEDIA FOR PROMOTION
DECIDING WHAT NETWORK TO USE
Observe & ListenGet on networks to see where they are
talking about similar products Use hashtags to find the conversations
Ask customers what channels they are on Facebook Twitter Google + Pinterest Instagram
Ask customers if they would like a newsletter
Observe the different channels and see where you get the most response from.
TELL A GOOD STORY
CONCENTRATE & DOMINATE
Begin with one to two networks. If two, make sure they compliment each other. (Facebook & Twitter)
Establish a presence
Move onto another network
Don’t expect overnight success. It takes time.
USE HASHTAGS #Hashtags is the # symbol followed by a
keyword or phrase that helps people find tweets or posts around things that they are interested in.
#wine #followfriday #throwbackthursday #foodchat #winechat #encouragement
Fastest growing network
GOAL ON PINTEREST Pin content that will be shared Don’t just pin your products Pin images that compliment but not
compete You can include prices on your pin
They receive 36% more likes Key is to frequently pin beautiful images
with helpful captions
BUYING HABITS OF PINNERS Shop more often Purchase more items Generates referrals Refer buyers to our website or brick and
mortar store
PINTEREST ANALYTICS
FACEBOOK Create a Page
for your business (NOT A PROFILE)
Post informationHistoryAdviceHow-toPhotos
Ask for fans opinions, stories or advice
FACEBOOK BEST PRACTICES Post 2 – 5 Times a day – consistency is
key.Post different content each timeKeep posts short
Include photos or links with your updates
Use Facebook Ads toPromote a post
Target existing fansPromote your page
Target outside your fans Target competitor fans
TWITTER• Opportunities in 140 characters or less• New mode of customer communication
that can be tailored to customer preferences
• Relationship building – Adding Value• Product promotion and sales
– Identify your audience– Provide useful content– Engage in conversation
• Corporate Reputation Management– Your brands personality.– A live person
WHAT TO TWEET Events
WebinarsSpeaking
engagentsPodcastsLive eventsTrainingNew ProductBook
Blog content Product Info Company News
Leverage twitter traffic to other locations
FB Linked In Google + Website
Promote yourself Lending a hand
How can I help you. Give value back to your audience
MAKING AND USING TWEETS 140 characters to per message Hashtags(#) to track messages Use @ symbol for replies Use D, followed by account name to
send direct message to someone Use “RT @accountname: ” followed by
quote to retweet someone’s tweet Like a tweet
LISTEN Listen to what is going on and use it as
a market research tool Observe Tweet
WHEN TO TWEET Lifespan of tweet 30 sec.
Share multiple times cause same people won’t see it
Schedule content out every few hours
Use hashtags
GOOGLE + B2B
Use links and photos
Add friends
Create hangouts
INSTAGRAM Linking picture
and video content with your brands story and culture
Have a central theme
Photos must be visually appealing
Content must give people reason to followNew itemsSneak PeaksBehind the scenesSpecial deals
USING INSTAGRAM Get app Take photo with camera (not thru app) Enhance photos Upload with hashtags Engage with users
Like photosRepost contentComment
Through posting, post on other channelsFacebook pageTwitterTumblr
QR CODES Use these on printed
material Brochures Print ads Business cards Rack cards Signs
Direct QR code to Video Facebook Twitter Contest
FREE TOOLS Twitter
HootsuiteTweetdeck
Dlvr.it Postplanner for Facebook – schedule and
content ideas for Facebook. (to schedule and curate there is a fee)
Social Crawlytics – where content does best on each network
Keywords – Google Adwords Keywords
TWEETDECK
HOOTSUITEYouTube
FB PageTwitter
DLVR.IT
Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30 minutes.
POST PLANNER
SEMRUSH
Free – limited to 3 searches per day
KEYWORDS
DEBBIE GIOQUINDOCERTIFIED WINE SPECIALIST
HUDSON VALLEY WINE GODDESS
Wine Tastings, Education & Consulting
Social Media Consulting for Small Business
www.HudsonValleyWineGoddes.com