how to use instagram for business - webinar presentation from we teach social
TRANSCRIPT
How To UseInstagram for Business
Our Courses
• An email tutorial every day• Homework -reviewed and marked by us• Personalised tips and suggestions• We Teach Social Alumni Facebook group
Instagram For Business Course
You Will Learn
• Creating content• Finding your audience• Tools tips and tricks• Branding your content• Competitions• Selling on Instagram• Measuring your results
What Is It?
Why use it?
• Instagram grew active users by 50% in the last year
• Business Instagram posts get 58% more engagement than Facebook (source)
• Connect directly with customers• WOM recommendations via images from
customers to friends and followers• Great source of user generated content• Visual content gets you noticed
Who uses Instagram?
• Instagram has 300 million active users – More than Twitter
• 41% of users are between 16 - 24• 35% of users are 24 – 34• 65% of 13-24 year olds regularly interact with
businesses on Instagram (source)
What sort of business does best?
Very Visual Businesses Not so Visual Businesses
What should you post?
People
Product shots
Reviews
Offers
Tips
Behind the Scenes
Quotes
Newsjacking
Humour
Poll – What Sort Of Content Do You Post?
• People• Product• Behind the scenes• Quotes• Other• Nothing, I haven’t started yet
Creating Content
Tools – Creating Collages
• Great for storytelling• Show different looks/ways of doing things• Before and after• Add average pictures together to create
something prettier.
Frameswagg (iPhone)
• Create attractive collages
• Change shapes and colour scheme
• FREE for iOS
Via @suitntie89
Photogrid (iPhone & Android)
• Create attractive collages
• Change shapes and colour scheme
• FREE for iOS and Android
• Add stickers & Text
Via @darknessintolight
Layout from Instagram
• Create attractive collages
• Rotate and flip to create mindbending images
• FREE for iOS – Launched for Android today
Via @ligniet
How to attract a targeted audience
Use Hashtags
• Use 5 - 10 tags per photo• Find popular tags using Websta and
TagsForLikes• If you are auto sharing to Facebook leave
hashtags in the comments after you have posted your image
• Search tags to find people to regram and interact with
• Use your own
Websta
• Find hashtags• Search Instagram• Regram• Create an embed
feed for a hashtag• Statistics
Tags For Likes
• Find relevant tags for your photos – Remember to eliminate spammy or irrelevant ones!
Seasonal Hashtags
Hashtags Galore
Mixture of Hashtags
We Teach Social Hashtags
Find Hashtags OnInstagram
Popular Hashtags Specialised Hashtags
Use Your Own Tags & Ask For Entries
Tip
Poll – How Many Hashtags Do You Use?
• None• 1-10• 10+
Interact With People
Tip – Replying to Comments
Click on ‘comment’ Swipe the comment to the left
• Their username appears• Type your reply
Regram
Regram With App
• Regram iOS• Repost Android
Competitions
Exclusives – Buy Now
Visual Cues
Instagram Takeover
Link From Your Website
Facebook Tab from Iconosquare
Tip Set up for Sharing To YourFacebook Page
Tools for adding text and captions
• Wordswag (iOS)• PicCandy (iOS and Android)
How to drive traffic to your website from Instagram
Link In Profile
Shortlinks
Link As Location
Using Video
Flipagram – @yccluxuaryhomes
HyperlapseThe Whitehouse
Poll – Do You Watch Video On Instagram?
• Yes• No
Send images from your PC to your phone
• Dropbox• Pushbullet• Airdrop for up to date Mac users
Tools to help you manage your Instagram account
• Phonegram/Padgram• Iconosquare• Websta
Iconosquare
• Like & Comment• Statistics• Add Facebook
tab• Search • Instagram
widget for website
Padgram / Phonegram
• Like and comment from multiple accounts
• Follow hashtags• Download
photos• Prioritise users
Instagram For Business Course
You Will Learn
• Creating content• Finding your audience• Tools tips and tricks• Branding your content• Competitions• Selling on Instagram• Measuring your results
Exclusive Discount Code
WeTeachInstaOffer ends 26th May
Any Questions?
Instagram: http://bit.ly/WTSInstaCourse
All Courses: http://bit.ly/WTSCourses