how to use google analytics behavior to optimize your content
TRANSCRIPT
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HOW TO USE GOOGLE
ANALYTICS BEHAVIOR
REPORT TO OPTIMIZE
YOUR CONTENT
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Want to know what
content performs best on
your website?
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How do visitors move
through your website?
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How do visitors interact
with your content?
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Then, when you know
visitors’ movement and
interaction…
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You can optimize your
website performance and
conversions.
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Understanding Google
Analytics Behavior
Report is necessary.
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You can assess
your content and
visitors’ actions.
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This reveals what
visitors do on your
website.
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Specifically, it tells you
what pages people visit.
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It tells what actions they
take while visiting.
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Sign in to Google
Analytics.
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Type your
email ad,
and then,
click
NEXT.
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Use one account for all
Google transactions.
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This facilitates all your
activities very easily.
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This saves your time
for other meaningful
outputs.
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Of course, this can avoid
juggling your memory.
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Type
your
passwor
d and
click
SIGN IN.
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Your password must be
easy to remember.
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Combination of letters,
numbers, and symbols
is encouraged.
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You are then navigated
to your view.
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You can see HOME,
REPORTING,
CUSTOMIZATION and
ADMIN.
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They are located at the
topmost part.
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This time, you select the
reporting tab.
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Select and
click it.
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This time, you select
the behavior tab.
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Select and click it.
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There are nine sections
and tools under
behavior.
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These are the nine
sections and tools.
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For practical
understanding, let us
dive into them.
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First, let us talk about
the Overview.
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These are the five
data you can find.
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What can we really see
on Pageviews?
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This is the total number
of pages viewed.
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It includes repeated
views of a single page.
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A single person may
view the same page
several times.
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Each view is taken as a
pageview.
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This time, let us consider
unique pageviews.
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It’s the number of
viewers at least once
during a visit.
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This pertains to a view
on a specific page.
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A single user views a
page more than once.
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This is done during the
same visit.
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Only the original view is
really counted.
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What about the features
of Avg. Time on Page?
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This is the average
amount of time users
spend viewing.
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This refers to a specific
page or screen.
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This also refers to set
of pages or screens.
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What is the use of
Behavior Flow?
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It lets you see what
visitors commonly
take.
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It’s from the first
page to the last
page.
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It’s for the pages
they visit before
leaving your site.
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It’s a visual guide
on visitors’ length
of stay.
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It shows where
those visitors end
up leaving.
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Let us now discover Site
Content!.
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It reports how visitors
engage on pages.
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With respect to All
Pages, what is it?
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You can quickly see your
top content.
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This along with the
average amount of
revenue.
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This pertains to the
revenue each page
generates.
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The All Pages report
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How really helpful is the
Content Drilldown?
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It is helpful for websites
that have subfolders.
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It allows you to see top
folders of content.
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You can also see the top
content within that folder.
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The Content Drilldown Report
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It looks similar to All
Pages report.
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So, what is its real
distinguishing features?
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It is the ability to see
top sections.
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This is instead of just top
content pages.
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What about the features
of the Landing Pages?
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The Landing Pages report
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It lets you see the top
pages on your website.
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It’s the top pages on the
website where visitors
enter.
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What do these data most
likely determine?
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It is really helpful for
this question…
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Which pages can convert
visitors into leads or
sales?
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What can we see on
Exit Pages?
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The Exit Pages report
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It shows the last pages
people visit.
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This is before they exit
your website.
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Why should you look at
these pages?
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This is to keep your
visitors on your website.
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This is for them to visit
the website longer.
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What could be the way to
keep visitors?
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It is to add more links to
other pages.
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How does your website
perform in terms of
speed?
![Page 93: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/93.jpg)
This is now the Site
Speed Section.
![Page 94: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/94.jpg)
The Site Speed section
contains crucial reports.
![Page 95: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/95.jpg)
It identifies website
areas you need to
optimize.
![Page 96: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/96.jpg)
The Site Speed
overview report
![Page 97: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/97.jpg)
Let’s take the description
of the metrics.
![Page 98: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/98.jpg)
First, it is the Avg. Page
Load Time.
![Page 99: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/99.jpg)
It is the average amount
of time.
![Page 100: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/100.jpg)
It’s the time it takes
for pages to load.
![Page 101: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/101.jpg)
It is from the initiation
to the completion.
![Page 102: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/102.jpg)
Second, let’s talk about
the Avg. Redirection
Time.
![Page 103: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/103.jpg)
It’s the time spent in
redirects before fetching
a page.
![Page 104: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/104.jpg)
Third, it’s the Avg.
Domain Lookup Time.
![Page 105: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/105.jpg)
It’s the time spent in
DNS lookup for a page.
![Page 106: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/106.jpg)
DNS means Domain
Name System.
![Page 107: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/107.jpg)
Fourth, what about the
Avg. Server Connection
Time?
![Page 108: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/108.jpg)
It’s the time spent in
establishing TCP
connection for a page.
![Page 109: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/109.jpg)
What is TCP then for
better understanding?
![Page 110: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/110.jpg)
TCP stands for
Transmission
Control Protocol.
![Page 111: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/111.jpg)
Fifth, let’s have Avg.
Server Response Time.
![Page 112: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/112.jpg)
It’s the time a server
takes to respond to a
user request.
![Page 113: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/113.jpg)
It includes the network
time from the user’s
location to your server.
![Page 114: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/114.jpg)
Lastly, let’s talk about Avg.
Page Download Time.
![Page 115: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/115.jpg)
It’s the time to
download a page.
![Page 116: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/116.jpg)
The time here is the
average time in seconds. .
![Page 117: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/117.jpg)
With these metrics, you
can have some
improvements.
![Page 118: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/118.jpg)
It includes reducing the
size of images.
![Page 119: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/119.jpg)
You may reduce the
number of add-ons.
![Page 120: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/120.jpg)
What are Page
Timings?
![Page 121: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/121.jpg)
The Page Timings report
![Page 122: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/122.jpg)
It displays how long
your most-visited pages
take to load.
![Page 123: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/123.jpg)
This is in comparison to
the overall average
load time.
![Page 124: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/124.jpg)
This pertains to the load
time for your website.
![Page 125: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/125.jpg)
You should review
pages with a higher-
than-average load time.
![Page 126: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/126.jpg)
For you to see what
optimization options you
have
![Page 127: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/127.jpg)
What is the
significance of Speed
Suggestions?
![Page 128: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/128.jpg)
The Speed Suggestions report
![Page 129: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/129.jpg)
This is the detailed
advice from Google.
![Page 130: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/130.jpg)
This helps to optimize
your specific pages.
![Page 131: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/131.jpg)
This also includes steps
for each suggestion.
![Page 132: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/132.jpg)
How can we use User
Timings?
![Page 133: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/133.jpg)
The User Timing report
![Page 134: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/134.jpg)
It measures how fast
specific elements are.
![Page 135: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/135.jpg)
It determines whether it
affects the user
experience.
![Page 136: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/136.jpg)
For you to use this
report, do this.
![Page 137: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/137.jpg)
You implement custom
code on your website.
![Page 138: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/138.jpg)
How can we perform a
search on our website?
![Page 139: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/139.jpg)
You need to configure
Site Search in your
website.
![Page 140: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/140.jpg)
What could see in the
Site Search overview?
![Page 141: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/141.jpg)
The Site Search
Overview report
![Page 142: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/142.jpg)
It displays the overall
metrics for visitors.
![Page 143: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/143.jpg)
These visitors use the
search box on your
website.
![Page 144: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/144.jpg)
What is the significance
of Usage?
![Page 145: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/145.jpg)
The Usage Page report
![Page 146: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/146.jpg)
It breaks down the
number of visits.
![Page 147: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/147.jpg)
This is versus the
following:
![Page 148: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/148.jpg)
search box used on
your website
![Page 149: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/149.jpg)
The search box not
used on the website
![Page 150: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/150.jpg)
Now, let’s understand the
use of the Search Term.
![Page 151: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/151.jpg)
Search Terms report
![Page 152: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/152.jpg)
It displays the keywords
entered into your search
box.
![Page 153: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/153.jpg)
Lastly, it is time to
know Pages.
![Page 154: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/154.jpg)
The Pages Report
![Page 155: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/155.jpg)
It has the same metrics
for search terms.
![Page 156: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/156.jpg)
But, metrics are focused
on pages where
searches originated.
![Page 157: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/157.jpg)
How can specific
interactions on website
be tracked?
![Page 158: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/158.jpg)
You need to understand
the use of Events.
![Page 159: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/159.jpg)
You need to set up event
tracking code first.
![Page 160: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/160.jpg)
After this, you can see
the following reports.
![Page 161: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/161.jpg)
First, it is the Event
Overview.
![Page 162: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/162.jpg)
The Events Overview report
![Page 163: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/163.jpg)
It displays the summary
of visitors’ interactions.
![Page 164: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/164.jpg)
You find quick reports
that show these numbers.
![Page 165: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/165.jpg)
It’s the number of events
based on category.
![Page 166: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/166.jpg)
It also shows action
and label.
![Page 167: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/167.jpg)
Second, what can we
find in Top Events?
![Page 168: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/168.jpg)
The Top Events Report
![Page 169: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/169.jpg)
It displays the events with
the most visitor
interaction.
![Page 170: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/170.jpg)
You can see the specific
links that visitors are
clicking.
![Page 171: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/171.jpg)
This is by the moment
they leave your website.
![Page 172: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/172.jpg)
It helps you learn this…
![Page 173: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/173.jpg)
What resources your
visitors are most
interested in.
![Page 174: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/174.jpg)
What good can Pages
do?
![Page 175: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/175.jpg)
The Pages report
![Page 176: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/176.jpg)
It shows the top pages
where visitors interact.
![Page 177: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/177.jpg)
It’s with the events you
are tracking.
![Page 178: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/178.jpg)
How can we use the
Events Flow?
![Page 179: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/179.jpg)
![Page 180: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/180.jpg)
It displays the path
visitors take.
![Page 181: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/181.jpg)
It is from the moment
they arrive…
![Page 182: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/182.jpg)
to when they interact
with your event.
![Page 183: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/183.jpg)
How should you be
able to use Publisher?
![Page 184: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/184.jpg)
First, Link AdSense or
Ad Exchange to your
Analytics property.
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What you could see then
is an Overview.
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It displays the revenue
you’ve generated from
Google Adsense.
![Page 187: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/187.jpg)
What could you see on
Publisher Pages?
![Page 188: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/188.jpg)
It displays the top pages
on your website.
![Page 189: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/189.jpg)
It’s the pages that
generate most Adsense
revenue.
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What about the things
on Publisher Referrers?
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It shows the referring
the referring URLs
driving visitors.
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Now, it’s time to
discover Experiments!
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Create experiments
by clicking this.
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It allows you to conduct
simple A/B testing.
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You can see which
landing pages variations
perform best.
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It’s with respect to
meeting specific
conversions goals.
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What are the uses of In-
Page Analytics?
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In-Page Analytics Report
![Page 199: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/199.jpg)
It’s the final component of
the Behavior Section.
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It lets you see your web
pages.
![Page 201: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/201.jpg)
This is along with your
Google Analytics data.
![Page 202: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/202.jpg)
What will you do first to
use this?
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Install the Page Analytics
Google Chrome
Extension.
![Page 204: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/204.jpg)
It allows you to see this
information.
![Page 205: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/205.jpg)
The areas that get the
most attention.
![Page 206: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/206.jpg)
Google analytics gives
a lot of data.
![Page 207: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/207.jpg)
It’s about how visitors
engage with your
website’s content.
![Page 208: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/208.jpg)
Behavior reports give
you a number of data.
![Page 209: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/209.jpg)
Insight into your top
pages
![Page 210: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/210.jpg)
Insight into top event
interactions
![Page 211: HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT](https://reader033.vdocuments.site/reader033/viewer/2022052706/5871d7991a28ab423c8b6e79/html5/thumbnails/211.jpg)
The ability to improve
your conversion rates
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THANK YOU
FOR
WATCHING!