how to use giving to make profit 1202850311995452 3
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SoGGIVINGSTRATEGICTOOL
as a
B Y M I I K K A L E I N O N E N
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SoGGivinginitiatesamovement.
Acompany
that
has
generatedmovement
intherecipientscanthendirectthisenergy.
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SoGAcompanythatgivescan
quite
literally
get
theworldsresourcestoworkforitsbenefit.
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SoGBUT WHAT ISGIVING?
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Giving
isdividedintwoconsecutiveprocesses.
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GIVINGPROCESS
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GIVINGPROCESS
REDEMPTION
PROCESS
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Bothofwhichcanbefurtherdividedintotwoparts.
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Thefirst
part
in
giving
isthemostdistinctandthemostvisible.Atthesametime,itisthehardest.
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Givingprocess
is
onlyactualizedwhenthereceiver
acceptsit.
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Receivingagiftalwaystriggersamotion
inthereceiverthatignitestheredemptionprocess.
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Giverneedstobereadytoreceiveandutilizethesurfacedmotion,whateveritsform.
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SoGHowcanthisbeturned
into
astrategy?
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SoGThinkbackwards.
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Y
Howarewehopingtochangethethinkingorbehaviorofthereceiver?
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ZWhatdoesthereceiverwant?
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XWhat
do
we
need
to
give
togettheresultsweare
lookingfor?
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Simply...
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Themotion
generatedinthereceiver
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Themotion
generatedinthereceiverTheneedsofthereceiver
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Themotion
generatedinthereceiverTheneedsofthereceiverThegivenobject
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