How to useFacebook as aneffectivecommunicationtoolThe free social media platformallows two-way communicationwith your most importantaudiences.

DECEMBER 16, 2016 | ASBA-ASA CONFERENCE

Target AudiencesFacebook is an excellent way to share news, information, photos and videos withparents, community members and staff. Start a Facebook page that is solely used torepresent you as a Board member or that represents your school, if you are anadministrator. This should be separate from your personal account.

WHO ARE YOU COMMUNICATING WITH ON FACEBOOK?

of Hispanic adults use social media, compared to 70%of non-Hispanic whites and 75% of African-Americans.If you have a high Hispanic population in your district,

this is an excellent way to engage them.

PEW RESEARCH, 2015

80%

Best practices

Refrain from highly personal or political posts on

your official Facebook page. Save it for your

private account.

Do not engage parents in confidential

conversations on Facebook. Ask for/provide a

phone number immediately. Avoid FERPA

violations.

Use graphics and images - more followers will

see your posts in their timeline.

FOLLOW THESE GUIDELINES FOR FACEBOOK SUCCESS

Best practices

Follow the district Facebook page and share, like

and comment on posts when you can. District

communications staff appreciate the support!

Take photos during school visits/events to post on

Facebook. Make sure students are not "opted out"

of media/online coverage before sharing their

photos.

Follow community partners on Facebook and

comment, like and engage. They will be

encouraged to reciprocate.

FOLLOW THESE GUIDELINES FOR FACEBOOK SUCCESS

THANK YOU!HEIDI HURST, DISTRICT COMMUNICATIONS SUPERVISOR, MESA PUBLIC SCHOOLS

HKHURST@MPSAZ.ORG | 480-472-0224

Helpful resourcesNeed help with creative graphics? If you don't havePhotoshop access, try out these free* online sites:

Canva.compiktochart.com

*Free basic templates available. Advanced templates availablethrough a pay option.