ACTIVE TRAVELINFRASTRUCTURE INTERVENTIONS & BEHAVIOUR CHANGE INITIATIVES

RUTH MUSTARDTECHNICAL DIRECTOR – TRANSPORT PLANNING

2019-03-26

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Perceptions of Active Travel

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Too far to

walk

The weather

is rubbish

I’ve lost

weight

No showers

at work

Too many

potholes

I’m worried

about personal

safety when I

walk at night

My work is

closer than I

thought

I didn’t know

there was a

cycle path

I’m helping

the

environment

when I walk I’m part of a

walking

group now

I’ve saved

money

I’m too

scared to

cycle on the

roads

I can’t

change a

tyre if I get a

puncture

I walk at lunch

as I don’t have

time before or

after work Cycle paths

are great

Funding

Infrastructure implementation

Behaviour change

initiatives

The key elements

Public

sector

Private

sector

Continued

investment

Continued

investment

Funding Streams

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Funding Streams to support Active Travel

• Types of funding

• Smarter Choices Smarter places

• Places for Everyone (formerly Community Links / Links Plus)

• City Deal

• Air Quality

• Administration

• Paths for All / Sustrans / Energy Saving Trust

• Local Authorities

• Regional transport partnerships

Scottish Government

• European Regional Development Fund (ERDF)

• Active Travel and low carbon hubs (tied in with Sottish Government funding)

European…..

• Financial contribution (via planning)

• Construction via site development (via planning)

• Sustainable Policies

Private Sector

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Behaviour Change Initiatives

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Behaviour Change initiatives: What is important?

A CULTURE CHANGE

AND TIME!!

KNOW ENVIRONMENT

PARTNERSHIP WORKING &

COMMUNICATION

SUSTAINED EFFORT

TANGIBLE OUTPUTS

REACH THE MASSES / ALL TRANSPORT

USERS

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The City of Edinburgh Workplace Travel Planning

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• Funding

• Medium term to date

• Reaching the masses

• Partnership working

• Evolving initiatives

• Communication / Branding

• Tangible Outputs

The City of Edinburgh Workplace Travel Planning

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The City of Edinburgh Workplace Travel Planning

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• Online consultation platform

• Travel Action Plan per organisation

• Sustainable travel roadshows

• Personalised travel planning

• GIS postcode / accessibility mapping

• Council’s On Foot By Bike campaign

• Bicycle maintenance

• Active and public transport challenges

The City of Edinburgh Workplace Travel Planning

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The City of Edinburgh Workplace Travel Planning

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Behaviour Change Initiatives: Private Sector

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• Difficult to implement without assistance via the public sector

(funded schemes / planning requirements)

• Travel planning

• More influence with the introduction of infrastructure

Infrastructure Implementation

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Infrastructure implementation

JOINED UP

APPROACH

STRATEGIC / DETAILED

VIEW

STANDARDS AND POLICIES

SITE LOCATION

GAPS IN PROVISION

DEMANDS / USERS

DELIVERY MECHANISM

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Public

sectorPrivate

sector

Investment

Investment

Infrastructure Implementation: Examples

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City Centre

© OpenStreetMap contributors

Western

Harbour

EbQ

Cammo

Infrastructure Implementation: Edinburgh BioQuarter Active Travel Route

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• The Route: Cameron Toll to Ferniehill Road

• Feasibility stage : Match funded (community links)

• Detailed Design stage : 100% funded (community links)

• Identified in Council’s active travel programme

Infrastructure Implementation: Edinburgh BioQuarter Active Travel Route

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• Behaviour change initiatives already

commenced

• Stakeholder workshops

• Edinburgh Street Design Guide

• Segregated active travel route

• Controlled crossing points

• Allow for bus stop requirements

• Future proof for tram

• Construction – 2020 (potentially)

Infrastructure Implementation: Cammo

• Local Development requirements:

– Links to external network / financial contributions (private sector investment)

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Infrastructure Implementation: Cammo

• Informed Masterplanning:

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Infrastructure Implementation: Western Harbour

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• Edinburgh Design Guidance

• Quality Audit

Behaviour Change & Infrastructure: Forth Valley Royal Hospital

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Behaviour Change & Infrastructure: Forth Valley Royal Hospital

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• £300m hospital opened in 2011

• Large investment in travel options / s75 covering a range of financial commitments

• Planning conditions identifying travel planning and parking management

• Achieved circa. 10% reduction in car travel on day one despite being “out of town”

Behaviour change & Infrastructure: Forth Valley Royal Hospital

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Behaviour change Infrastructure / initiatives

Walking, cycling & public transport leaflets Cycle parking, changing and locker facilities

Travel Action Plan Offsite Traffic Regulation Orders

Parking management strategy & carsharing New subsidised bus service provision

Active travel open days Managing pick-up/drop-off

Public transport open days Improvements to sections of cycle path from

residential areas (NCR 76)

Personalised travel planning Cycle purchase scheme

Monitoring surveys Car club / EV charging points

Final thoughts

• Significant public sector funding going in to behaviour change and infrastructure

implementation

• Opportunity to piggy back on private sector development, collect contributions to larger

initiatives or deliver key bits of infrastructure through informed masterplanning

• Public and private sector can work together to co-fund projects and deliver meaningful

change

• How long will the government continue to invest in active travel?

• How do we continue momentum?

• How do we monitor/measure effectiveness with respect to AQ improvements?

• Change in culture and behaviour doesn’t happen overnight

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THANK YOU AND QUESTIONS