how to turn your business around in 120 days
TRANSCRIPT
• Best Ad Agency in Wisconsin – Corporate Report Wisconsin
• Numerous Alchemy and Addy Awards
• Torch Award for Ethics and Integrity – Better Business Bureau
• RAMA National Board Seat (Fewer than 16.6% of women are ever invited to serve on a national board)
• Top 10% of woman owned companies in the U.S. in terms of employees
• Top 10% in terms of gross sales
Measure What You Want To Change:
• Culture • Client Success
• Gross Profit Margins
• Increased Efficiencies
• Incremental Sales • Goal Completion Rate
• Social Interactions
• E Mail Marketing Engagement
Remember Your Mission: • To create something
worth talking about • To work with people who
also want to connect their values with their work
• To build the best brand from the inside out
• To show positive change
• To work on the problem until the positive outweighs the negatives every day of the week
1) Every day, be around people who are kind to you and love you.
2) Every day, avoid death. Be a little healthier every day.
3) Solve difficult gratitude problems.
4) Write down ten ideas a day.
5) Plant seeds. Send a thank you note, create something new, read a book, surprise your spouse.
6) No excuses (blaming is draining).
7) Remember Warren Buffet’s 5/25 Rule – narrow your focus. Pick the top five things you really want to do and do them.
8) Follow up with people. 9) Stand next to the smartest person
in the room.
10) Do one thing every day you loved as a kid.
11) Ask questions and stay curious.
12) Say “no” to things that are a waste of your time.
Choose Yourself – Author James Altucher
• Engaged with over 20,000 potential clients on the blog posts through email, FB, and LinkedIn.
• We cut expenses - double digit cuts.
• We changed our culture to a “Yes, and….” culture from a “No, I can’t because…”
• Top 1% of professionals like me on LinkedIn
• Referral, organic, email and direct traffic to our website was up 341 to 471% year over year.
• I legally trademarked #180in120 and secured by ISBN number for my book.
What Happened?
• We rebranded Creative Company • We added 900 subscribers to our
email list, an increase of 21%. • We wrote a three year business plan. • We moved West. • We landed new clients. • I landed a number of speaking
engagements.
• I was invited to blog for the Better Business Bureau of Wisconsin.
• I was invited to join the Visual Arts Track Board for Madison College.
• Gross Profit Margin doubled. • Joy and creativity returned.
What Happened?
Laura Gallgher 636 West Washington Avenue
Suite 2A Madison, WI 53703
608.442.6336
www.thecreaCvecompany.com [email protected]
facebook.com/laura.gallagher.125
instagram.com/creaCvecompanylaura
linkedin.com/in/gallagherlaura hMps://www.linkedin.com/company/369151
instagram.com/the_creaCve_company
facebook.com/TheCreaCveCompany
twiMer.com/creaCvecompany