how to train your old school boss - facebook
DESCRIPTION
Don’t be embarrassed we’ve all had one . . . an Old School Boss who just doesn’t get it. Use our tutorial to train your Boss or Client in social media marketing tactics.TRANSCRIPT
Don’t be embarrassed
we’ve all had one . . .
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who just doesn’t get it.
An
® 2014 DubTag, LLC. All Rights Reserved.
Daily ActivityNetworkingBranding
respond quicklyconnect with opportunityreinforce business message
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things to explain to your
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Share fun storiespertaining to your industry.
Daily Activity | publish various types of posts to remind your customers “we’re here to serve you!”
Announce updates and accomplish-ments — locals gain confidence seeing your business grow!
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Don’t be generic, give shout-outs to specific people and groups.
Networking | follow the news feeds of businesses and groups in your community.
Share their stories with your followers.
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Remind customers when you are open &motivate sales during weak hours
Promote products and reinforce your brand with original graphics.
Branding | reinforce your brand, the products you offer, and what makes you unique in the market.
note for the
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None of those posts were direct sales. Social networking is foremost an arena to
• Engage your customer base in conversation • Provide customer service help • Look like a professional • Prospect new business
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$Now, for the dollars.
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Offer coupons on low performance days.
Target new customers by distance, interests, and relationship to your current clientele.
Deals | announce your own specials and find new customers using regional advertising directly through Facebook.
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Run an ad campaign through Facebook to target new customers by location, age, gender, and interests.Drive traffic to your website.
Facebook Ads | use geo and interest-based targeting to accurately find people already interested in your product.
Track the success of your campaign. See how your ad performs and export customized reports.
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Find new customers with sweepstakes, user-generated contests, product giveaways, favorite picks, or trivia.
Increase Followers | offer exclusive promotions and contests only on your Facebook page.
Collect contact information from your followers and connect in other ways.
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Ad Performance MessageResponse
Follower Stats
Measure | learn from your fans, track their demographics and behavior.
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Someone with• Good English—speaking & writing• Ability to execute your marketing plan• Maturity & customer service skills• Quick response & follow through• 10-15 hours/week available• Image adjustment & graphic skills
Resources• Marketing plan• Budget• Customer service process • Time to quickly approve graphics & materials
To market your business on Facebook, you will need
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Employee• Identify someone on your team• Hire a skilled team member
Hire a service• DubTag.us
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