how to track your brochure campaign
TRANSCRIPT
How To Track Your Brochure’s Success
How To Track Your Brochure’s Success
• Brochures allow you to explain your services and can also show the benefits of your product when you’re not present– However, to truly what your brochure’s marketing value is
worth, you must be able to track the results
• The easiest way to do this is to include a code on the back of your brochure
• Making different codes will allow you to test different strategies.– Design– Time and Day– Content
• Brochure design – Use several different designs in varying markets. This will give response data on which design is the most appealing to each market.
How To Track Your Brochure’s Success
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• Brochure location – Use a code specific to a location. By using a code specific to a location, you can determine where more marketing time must be spent in the future.
How To Track Your Brochure’s Success
• Time and Day – By linking a code to the time and day a brochure was handed out (i.e., all Sunday afternoon brochures have a specific code), allow you to see when your brochure has the highest visibility.
How To Track Your Brochure’s Success
• Brochure Content – See if your target demographic is more attracted to less text, or more text. Heavy graphics or less. Casual speak or formal. Text plays a huge part in speaking to each specific demographic.
How To Track Your Brochure’s Success
The End.
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How To Track Your Brochure’s Success