How to Test Your Business IdeaBy FitSmallBusiness.com

STEP 1

Talk to People Who’ve Done It

Have You Invented a New Necktie?

Then Talk to People in the Necktie Business.

Don’t Know Anyone in that Business?

Use LinkedIn to Find Them

Resources

REMEMBER!

Ask Questions

You Want to Do More Listening Than Talking.

Don’t Get Emotional

Don’t try and convince people who don’t like your idea.

Haters = Valuable Insights

Family & Friends Are Biased

Now that you have spoken to industry insiders...

What Did You Discover?

Still Confident Your Idea is Good?

GREAT!

STEP 2

Craft Your Elevator Pitch

Resource

Once you have your elevator pitch...

STEP 3

Find Some Customers!

You don’t have to have a product to ask people if they will buy it when

you do.

5 Ways To Find Customers

Look For People Who Have The Problem That Your Product Solves

1

Create a 1 Page Website Describing Your Product

2

(Use Godaddy.com’s Website Tonight. Its Easy.)

Add An Email Capture Using Mailchimp.com

(Free and easy.)

Use Google Adwords To Drive Traffic To The Site

Resource

Use Google Surveys To Ask People If They Would Buy This Product.

3

Use Kickstarter

4

Resource

Contact Bloggers Who Write About Your Industry...

5

Ask Them If You Can Do a Guest Post

And Finally.....

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