how to take your business from survive to thrive
TRANSCRIPT
H O W T O TA K E Y O U R B U S I N E S S F R O M S U R V I V E
T O T H R I V E
M A N Y B U S I N E S S E S S U R V I V E B U T N E V E R R E A C H A P O S I T I O N W H E R E T H E Y T H R I V E . W H A T F O L L O W S
A R E N I N E T I P S Y O U C A N U S E T O H E L P Y O U R B U S I N E S S G O F R O M A S U R V I V O R T O A T H R I V E R .
T I P # 1 : S TAY C U R R E N T W I T H T R E N D S
2.97 billion users are expected to use the internet over their phones by 2017.
U P G R A D E Y O U R W E B S I T E T O B E
A T T R A C T I V E A N D M O B I L E F R I E N D LY.
Source: DazeInfo
Focus on a Core Market
Source: 5 Big-Business Growth Strategies Small Business Can Use
T I P # 2 : C H O O S E A S I N G L E TA R G E T M A R K E T T O F O C U S O N .
B Y N A R R O W I N G Y O U R F O C U S , I T M AY S E E M L I K E Y O U ’ R E M I S S I N G O U T O N F U T U R E R E V E N U E A N D C L I E N T S . Y O U ’ R E N O T. B Y F O C U S I N G O N A C O R E
M A R K E T, Y O U A C T U A L LY G A I N M O R E .
Source :10 Ways to Grow Your Business
T I P # 3 F O R M A L L I A N C E S W I T H O T H E R B U S I N E S S E S
C H O O S E A B U S I N E S S I N Y O U R M A R K E T T O T E A M U P W I T H . H E L P O N E A N O T H E R G E N E R AT E S A L E S T H R O U G H
C O - P R O M O T I O N A L E F F O R T S , M A R K E T I N G , A N D
R E F E R R A L F E E S .
T I P # 4 R E - E VA L U AT E Y O U R B U S I N E S S P L A N
S TAY O P E N T O C H A N G I N G Y O U R
P L A N .C H O O S E B I G
I M PA C T G O A L S .
R E V I E W PA S T P E R F O R M A N C E S
A N D S T R AT E G I E S .
D E C I D E W H AT H A D T H E B E S T R E S U LT S .
Source 7 Ways to Help Ensure Your Business Succeeds
T I P # 5 S U C C E S S F U L S T R AT E G Y E X E C U T I O N
Get leadership on the same page.
Evaluate your plan quarterly.
C H E C K I N G G O A L P R O G R E S S E V E R Y 9 0
D A Y S H E L P S T O P U S H G O A L S F O R W A R D . R E V I E W P R O G R E S S A N D L I S T E N F R O M
B O T T O M U P.
M A K E S U R E L E A D E R S U N D E R S TA N D T H E
PA T H T O T H E C O M PA N Y G O A L S .
Create Steps to reach the goal.
M A K E B E N C H M A R K S W I T H C O M P L E T I O N
D E A D L I N E S A N D P E R S O N N E L / B U D G E T
A L L O C A T I O N S .
Source: Five Steps to Successful Execution of a Strategy
T H E C O M PA N Y S AW I M P R O V E M E N T S I N P R O D U C T I V I T Y, A N D E A R N E D E X T R A R E V E N U E O F
1 5 M I L L I O N D O L L A R S T H AT Y E A R .
T I P # 7 B U I L D S O C I A L C A P I TA L I N Y O U R B U S I N E S S
Source: Inside The Weird, Profitable Study Of "Social Physics"
1.
2.
O N E C A L L C E N T E R R E G U L AT E D 1 5 M I N U T E C O F F E E B R E A K S
T H R O U G H O U T T H E C O M PA N Y A S A WAY T O B U I L D S O C I A L C A P I TA L .
C O I N C I D E N C E ? M AY B E Y E S . M AY B E N O .
3.
T I P # 8 : T E A M S T H AT C O M M U N I C AT E W E L L …
G E N E R A T E B E T T E R I D E A S
E M P L O Y E E S T H AT I N T E R A C T A N D F O R M G E N U I N E
C O N N E C T I O N S B E C O M E N E T W O R K I N G A L L S TA R S . T H I S I S G O O D F O R B U S I N E S S !
T I P # 8 ( C O N T I N U E D ) C R E A T E A W E E K LY A C T I V I T Y T H A T A L L O W S
E M P L O Y E E S T O C O N N E C T W I T H O N E A N O T H E R .
Source: The Surprising Element that will Make Your Company Thrive
U S E A N A LY T I C S T O M E A S U R E T H E S U C C E S S O F Y O U R M E S S A G E S .
M A K E S U R E T H AT Y O U R C O N T E N T I S E A S Y T O A C C E S S .
C R E AT E G U I D E L I N E S F O R E M P L O Y E E S W H E N S H A R I N G A M E S S A G E T O AV O I D
I N A P P R O P R I AT E C O N T E N T.
T I P # 9 : U S E M U LT I P L E T E C H N O L O G I E S T O C O M M U N I C AT E W I T H C O N S U M E R S
S O U R C E : I M P R O V I N G C O M M U N I C AT I O N F O R Y O U R B U S I N E S S T H R O U G H T E C H N O L O G Y
T H E R O A D T O S U C C E S S C A N B E L O N G A N D C H A L L E N G I N G .
H O W E V E R , T H E R E W A R D S A R E R E A L A N D TA N G I B L E . S TA Y C O N S I S T E N T
W I T H T H E S E G U I D E L I N E S A N D W A T C H Y O U R C O M PA N Y G R O W.
T H E B O T T O M L I N E :