how to structure your product roadmap
TRANSCRIPT
![Page 1: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/1.jpg)
3 Ways to Structure Your Product Roadmap
![Page 2: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/2.jpg)
Jim SemickFounder, ProductPlan
Maddy KirschMarketing Coordinator, ProductPlan
Nick Fields Customer Success Manager, ProductPlan
![Page 3: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/3.jpg)
© 2016 ProductPlan. All Rights Reserved.
3
According to our 2015 Product
Roadmap Survey, Communication is a Top Goal and
Top Challenge
Product Roadmap Objectives
Product Roadmap Challenges
![Page 4: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/4.jpg)
How can we build roadmaps that better communicate
product strategy?
![Page 5: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/5.jpg)
© 2016 ProductPlan. All Rights Reserved.
5
Put Strategy First
![Page 6: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/6.jpg)
Consider Your Audience• Executives• Engineering• Sales• Internal vs. External
![Page 7: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/7.jpg)
© 2015 ProductPlan. All Rights Reserved.
7
Don’t Miss the Forest for the Trees• The Roadmap is not the Backlog• Be Goal-Oriented• Keep Initiatives and Dates High Level
![Page 8: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/8.jpg)
© 2016 ProductPlan. All Rights Reserved.
8
Think in Themes That Deliver Value
![Page 9: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/9.jpg)
© 2016 ProductPlan. All Rights Reserved.
9
When are Dates Appropriate?
Timeline Style Roadmap
Roadmap Without Dates
![Page 10: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/10.jpg)
Typical Roadmap Components
![Page 11: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/11.jpg)
© 2016 ProductPlan. All Rights Reserved.
11
Product Lines or Categories Quarterly or Monthly Timeframe
Details: Strategic importance, progress, owner etc.
Color-Coded by Goals
![Page 12: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/12.jpg)
© 2015 ProductPlan. All Rights Reserved.
12
However you choose to structure your roadmap, make sure it’s visual, accessible, and easy to update.
![Page 13: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/13.jpg)
© 2016 ProductPlan. All Rights Reserved.
13
What To Do Next
Note: For current customers and trialers, we have promotional pricing through 5/15.
productplan.com/book
productplan.com/templates
productplan.com/trial
![Page 14: How to Structure Your Product Roadmap](https://reader035.vdocuments.site/reader035/viewer/2022062218/58eff3f51a28ab5e0f8b45b5/html5/thumbnails/14.jpg)
Start your free trial today.@ProductPla
nProductPlan.com/blog
Thank you!