©2013 Creating Results, LLC

Eight Tiny Ways to

Stay Off Santa’s “Naughty” List

Tips for Marketing to Boomers and Seniors in 2014

from

& Santa’s reindeer

©2013 Creating Results, LLC

©2013 Creating Results, LLC

Dasher:Upgrade the

"visitability“ of your store or welcome

center, then showcase

improvements online.

For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m

©2013 Creating Results, LLC

Dancer:Use images and messages that reflect baby boomers’ desire to dance through life.

Photo Credit: Traditions of America

For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m

©2013 Creating Results, LLC

Prancer: Games (online or off) can encourage “spirited” interaction & nurture

leads.

Photo Credits: Inverness Village; Traditions of AmericaFor more insights into marketing to seniors and boomers, visit

w w w . M a t u r e M a r k e t i n g M a t t e r s . c o m©2013 Creating Results, LLC

©2013 Creating Results, LLC

Vixen:50 shades of 50+?

Acknowledge sexuality by

choosing and using images with a real

spark.Photo Credit: AP / Jae C. Hong

For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m

©2013 Creating Results, LLC

Photo Credits: Inverness Village; Traditions of America

Comet: Fa-la-la-la-long tail! Optimize for search (#2 activity of 50+

adults).

What does the reindeer say?

For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m

©2013 Creating Results, LLC

©2013 Creating Results, LLC

Cupid:Play matchmaker! Foster connections & community between older customers and prospects.

Photo Credit: Fairing Way

For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m

©2013 Creating Results, LLC©2013 Creating Results, LLC

Donder:(That’s how it’s spelled. Really.)

Names matter – Tread lightly with

generational labels.

For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m

©2013 Creating Results, LLC

Blitzen:Help your marketing sparkle! Lighten up photos and use colors that are best for aging eyes.

Photo Credit: North Hill

Naughty Nice

For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m

©2013 Creating Results, LLC

Stuff Your Stocking …

& strengthen your marketing with more insights into boomers and

seniors.

Read more at www.CreatingResults.com/NaughtyLis

t