how to start and run consulting firm fast and efficiently

1

How to start and run a successful consulting business?

Practical guide

2

In this presentation I will show you how to start and run consulting business. You will find here a lot of practical tips

3

Source of ideas for consulting business

We will start by showing were you can find ideas for consulting business

4


Getting your first customers Pricing Tools

Later we will discuss ways in which you can get new customers, what tools you can use and how you should set up the pricing

5



Scaling of the business

Add-on business

Once you are done with the basics I will show you how to scale the business and what add-ons you can have

6



Scaling of the business

Add-on business

1-man show freelancer

As a separate part we will discuss the small consulting practices (1-man show / freelancers)

7

What I will show in part of extensive on-line course where you can get all additional resources including Excels

Click to check my course


$190 $50

https://www.udemy.com/start-and-run-successful-consulting-business/?couponCode=SLIDESHARE






8

Introduction

9

The essence of consulting

10

What is consulting?

11

With consulting you can reach things that were out of your reach

Consulting Professional help in achieving certain goal Way to fill-in the gaps

=

12

You maybe surprised but actually there are plenty of good reasons why companies hire “overpaid” consultants

They want to get better / faster / more efficient

They do not have certain competence /skill

They lack capacity to do something

Sudden unrealistic deadlines

Required by owner or regulator

Turn arounds

They need independent view

One-off events

13

Consultants help you move faster in the right direction

14

Around what you can build consulting?

15

You can build your consulting around specific customer segment

Around segment

Examples

16

….or around service / product

Around segment

Examples

Around service / product

17

Some companies use a mix of those 2 tactics

Around segment

Examples

Around service / product

18

Where you can get idea for your consulting businesses?

19

Satisfy your own need

20

If you have already some business existing, you can create consulting to help you solve your problem. First you create internal department to take care of your need Old business

New department

21

Once you get the proper quality of service and profitability you grow it and separate into stand alone business

Old business

Consulting business

22

There are plenty of nice examples of such companies

Old business

Consulting business

Examples of such businesses

Consulting on Adwords / facebook / SEO / content marketing that you needed to master and there was no decent provider

Consulting to support the sales of software, (including SaaS) that you have produced

Consulting to support good usage, maintenance of your B2B product (machine, production line)

23

For this method to work you need to have certain things occurring

You are one of the best / first users

You have easy access to the underlying good

You have some cost advantage because you buy in bulk

The specific underlying good / service is complicated to master or changes fast

Customer do not want to make out of the knowledge you are providing competitive advantage

24

Carving out

25

You can also create consulting business by carving out a department from existing company Current

departments

26

You have to identify the department that you will transform into stand alone business and start running it as a separate business unit

Old departments

Carved out part that will be changed into consulting

27

Once it is big enough you can make it into separate entity Old departments


28

There are plenty of nice examples of applying this strategy


Marketing departments Sales department Analytics / Market Research / Pricing

departments R&D departments Technical support Shared Service Center Project Management

Old departments


29

For this method to work you need to have certain things occur

People in the specific departments have very volatile utilization

Running the department requires huge investment into people, trainings and software

Department has become relatively big and the company does not have skills in running a consulting company

The demand of the company for the service offered by the department is irregular

30

Cloning

31

One of the ways to clone is to clone 1:1 the whole business


Consulting on Adwords / facebook / SEO / content marketing that you needed to master and there was no decent provider

Consulting to support the sales of software, (including SaaS) that you have produced

Consulting to support good usage, maintenance of your B2B product (machine, production line)

32

For this method to work there are number of factors that may improve the odds

Market is mature and ready for specific consulting services

There are foreign companies that are used to this type of service

The group you are targeting is sufficiently big to support a business

There are no cultural barriers to using consulting

Fees are acceptable

Low level of government in the economy

33

You can also clone the idea and adjust it to a different segment / group of customers

34


Market is mature and ready for specific consulting services

The group / market to which you are switching has to be big enough to support a business

The consulting companies you are coping for some reason have low incentive to enter specific market (low size, their strategy that assumes focus etc.)

There is a niche that is not served well by current consulting companies

35

Walk away and become independent

36

In same cases the consulting business is created by a bit forceful division Other departments in your old

company

Your departments

37

You either join another big corporation or you build your own business Other departments in your old

company

Your departments

Other departments in the new company

38

There are plenty of good examples for both cases


Department in banks Group of people / department in

consulting – usually serving specific group of customers or 1 type of service

Department from training company Department from software company

Other departments in your old company

Your departments


39

If you have some business you can creating consulting to help you solve your problem


Department in banks Group of people / department in

consulting – usually serving specific group of customers or 1 type of service

Department from training company Department from software company


Your departments


40


The customer will follow you

You take all the competence from your previous company

The company you join has almost none of your competence

The company you join has customer to whom you can sell your product

You can take the references

Low threat of second-wave division

You have sufficient money gathered to survive the dry season and projects sliding

41

Product / service to consulting

42

You can create a consulting on the basis of existing product or service

Agency

Implementation consulting company

Implementation consulting (set-up, purchase, run)

43


Product or service is complicated and changes a lot

The customer has no resources to master it

It is a one-off

You have better access to the producer of the product / service

You have the support of the producer

44

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45

Business model of a service company

46

Introduction to service companies

47

Service companies in general are all about converting your workers time into money

Man-hours

48

There are some general rules that you should follow

Measure man-hours

Measure tasks

Stay productive and efficient

Make sure supply matches demand

Forecast and create demand

Manage supply ahead of time

Make sure that margins are OK

49

Business model of a consulting company in Excel

50

The typical model of a service model can be presented using this logic

% Utilization # hours available

# of billable hours Revenues

Gross Margin

Operational Profit Net Profit

Hourly fee

HQ costs Bonuses

Interest

% Gross Margin

Wages

51

Getting first customers

52

Steal customers

53

The easiest way to get the customer is to steal them from your competitors

54

As a first step you have to show the customer somehow your offer, especially when the relation between the customer and current consulting company is about to end

55

If you are successful in your move you will get a launching / reference customer

56

There are number of situation when you can pull it off successfully

When you can pull it off

Carve out Walk away with customers Buy out the customer Bribe the customer Use external pressure on competitor or

the customer

57

Take over director / partner from a competitive company

58

You can try to establish a consulting company by convincing a senior personal with a good relation with customers to join you

When you can pull it off

There is internal reason for the departure (i.e. the director does not fill happy in the company)

He can walk away with customers There are no legal problems with

implementing the switch of customers There is no barrier related to the brand of

the company you are breaking apart The partner you taken over has to be able

to generate new customers as well There may be legal reasons for this move

to be favored by the consulting company (i.e. they cannot keep certain business by law)


The department / director you want to join you

59

Use marketplaces

60

For some consulting services you can start with marketplaces

Step 1

Find the right marketplace for you

Step 2

Do great job for a small task

Step 3

Try to move away from marketplace and expand the contract

61

You can try number of different type of markteplaces

Graphics Startups related Lawyers General for freelancer

62

Marketplaces are a good solution in a number of situations

You are offering simple service

You are targeting smaller customers

You need some reference

You are not that much into making big money

Services where you have thousands of customers

There is potential for longer cooperation outside the

marketplace

63

Content Marketing

64

For some consulting services you can get customers by proper content marketing

Step 1 – Generate Traffic

Create content Generate traffic to your

blog

Step 2 – Get their emails

Convert it to email list

Step 3 – Convert them

Convert the list directly to sales via short funnel or long funnel

65

Content marketing is not easy and requires some things to be successful

Your target group has to actively look for info how to improve

Your target group should be present in one of the social media

Your target group should be identifiable by search terms or some

criteria

You have to create high value content and unique

Content marketing takes time

Content marketing not always leads to direct conversion

66

There are plenty of tools that you can use for content marketing

Creation of content Traffic generation Market research

https://twitter.com/agyczew

https://www.facebook.com/StartUpAkademia

67

Here is an example of content marketing used for one of our brands

Post on the blog

Distribution

Recycling of content

Request for proposal Sales



68

Event Marketing

69

For more stubborn you have to go for events marketing

Step 1 – Create opportunity

Organize or join events Create content that will

establish you as an expert

Step 2 – Take advantage of opportunity

Network during the events Set fixed targets in

number of business cards that you have to acquire

Step 3 – Fast conversion

Do the follow-up in the next weeks: send them your content, meet with them, call them

Hustle

70


The ticket (value of potential contract) has to big enough

You have to have a high density of potential customer in the event

You have to be active - listen and provide value and only after that try to sell (if he can become to his benefit your customer)

Test the short and the long funnel to see what works better

71

Trainings Marketing

72

Similar yet more subtle to event methods is to go for trainings

Step 1 - Attract

Organize free open training for your target group

The training has to have unique content to establish you as an expert

You have to actively reach them

Step 2 - Soft conversion

Convert them to paid trainings – advanced version of the free trainings

Step 3 - Hard conversion

Convert them to consulting services

73

Cold Calling

74

Unavoidable is trying cold calling

Step 1- Preparation

Find source of leads Prepare – choose the right

sequence and the target group you want to reach

This is a first hypotheses that you will change during your tries

Prepare all necessary tools: script, ready made emails and materials, CRM

Step 2-Cold calling

Execute and modify till you get to predictable stable model of sales

Step 3 - Conversion

Convert meetings into request for proposals (RFP)

Convert RFP to projects

75

In cod calling you have to have a sequence of events that you will follow

Cold visit Mail / Cold email

Warm call Meeting Sales

Cold email Cold call Warm

email Warm call Meeting Sales

Example 1

Example 2

Presenter

Presentation Notes

ssdd

76

Cold email with a piece of your

content and CTA


content and CTA


content and CTA

Cold email with and invitation to a first meeting

Meeting Invitation to free training

Convert to paid training

Convert to consulting

services

In cod calling you have to have a sequence of events that you will follow

Presenter

Presentation Notes

ssdd

77

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78

1 – man show

79

As in every service you try to turn time into money

80

If you are a 1-man show you have to carefully use your time as it limited

Number of available

hours

% Utilization

Fee per hour

Additional revenues

170 30% 200 3 000

81

There are number of ways in which you can increase the available hours

Liczba dostępnych

godzin lalka Stawka Godzinna Dodatkowe

przychody

You hire new employees, partners, co-workers

New employees

Description When can be used

Good solution when the growth is permanent There are new customers or product added In the case of entry-level recruitment there has to be

some career path for The employees should be less expensive than you or bring

new customers You have to have training system

You subcontract part of the work to other freelancers or a company

Subcontractors

Good choice when the jump in projects is just temporary Good choice when you do not have the skills and

knowledge and you do not want to specialize in it

You divide the work to be done into parts. The easier part, more repetitive you give to

virtual assistants Virtual Assistants

Very good when the assistant is much cheaper than you Good choice when the assistant can create things that you

can sell Good choice both for temporary as well permanent

growth

82

Overall Labour Efficiency how much work there is in the work ?

Workday

Time that you can devote

Time left for real work Lack of work

100%

54%

OLE =

100 %

54 %

x

x

98%

Work

98%

37%

No work due to organizational issues

Movement

70%

Work well done

70 %

Liczba dostępnych

godzin lalka Stawka Godzinna Dodatkowe

przychody

83

The biggest return you will get from improving your utility Liczba

dostępnych godzin

lalka Stawka Godzinna Dodatkowe przychody

Automate whatever you can so you have more time to sell

Automation

Description Examples

Emailing /Newsletters – Mail Chimp / GetResponse / FreshMail

Automation of small tasks i.e. twitting, putting some data into table etc – Zapier, IFTTT

Social Media – Buffer / Hubspot Calculators on your webpages Marketing Automation - Mail Chimp / GetResponse /

FreshMail / SalesManago / InfusionSoft / Hubspot Resousres on your webpage / YouTubie / Slidesharze /

Dropboxie

Improve the efficiency of team work and the cooperation with customers

Improve the efficiency of teamwork and also the way in which you communicate and exchange info with customers

Getting Things Done CRM – Google Sheet / Insightly / Close.io Task management tools: Trello / Nozbe / Leankit / Asana

/ Smartsheet Avoid email communication– Google Sheet / Slack /

asana Working on virtual space– Google Drive / Dropbox / 1-

Drive

84

The biggest return you will get from improving utility Liczba

dostępnych godzin


You have to minimize the time you spend travelling Fewer

movements and travels and better organization

Description Example

Remote calls and conferences– Hangout s/ Skype Webinars Working on virtual space– Google Drive /

Dropbox / 1-Drive Round trips across the country to visit customers

Outsourcing / specialization

Find somebody to whom you can outsource the repetitive part of you work especially if he is better at it

Interns Assistants Virtual Assistance Subcontractors

Standards, templates and modules

Create you work on the basis of modules, template and standards.

In this way you will be able to reuse them

Specialize in one product Templates and standards i.e. Excel analysis, sales

presentation, proposal etc. Turn non-standard presentation into modules in

which 80% are standard modules

85

Think also how to increase your price Liczba

dostępnych godzin


You change the pricing depending on your situation, availability resources and demand

Dynamic Pricing

Description When to use

Use it when there is a big seasonality in demand Use it to sell in advance of time – similar to first

minutes Useful when you want to hide difference in the

price of similar service among customers – then you have a price list and a bunch of different discounts that blur the vision

You can start earning depending on the performance / success

You can have installments You can have a complicated system of

different fees for different things

Change the price formula

Useful when you do not want to show the fee per consultant that incidentally may be higher than the Board Members’ salaries

Introduce subscription

Switch to subscription model

When you want to increase the demand for your service

When you have to compete with the in-house departments

When there are a lot of small task that you do not want to negotiate separately

86

Last but not least create additional products Liczba

dostępnych godzin


Books / e-books / reports

On-line courses Off-line courses

Webinar Podcast Films on youtube Audiobook

Affiliation

E-commerce Physical products – i.e. games

Sponsoring

87

It is worth to have 1 main KPI that will let you say whether you are heading in the right direction

Total time devote to it

Total net income from all sources

200 h

50 000 USD 250 USD / h

88

Tools you need in a consulting company

89

Introduction to tools

90

List of the most important tools for consultant

Analyze Present Sales & Marketing Knowledge Management Market research Team management



91

Standardize everything

92

Why it makes sense to standardize?

Easy to go through what you have done so far

You can reuse your products

Less versions to manage

Brain works faster with standards

You can find faster what you need

93

How to decide whether to standardize

Used by many Often used

Last for longer time

Standardize

94

Below you will find examples of things standardized in consulting and a typical company

Folder structure

Consulting

Naming of files

Proposals to customers

Typical company

Agreements

Deliverables

Analyses

Main processes

Internal documents

External documents

Main process

Dress code

Language of communication

95

There are some rules for standardizing that you should follow

Use few standards

Internal standards higher than external

Round up to closes standard

Communicate standards

Teach standards

96

Create templates

97

Templates can save you a lot of time. They are area almost ready made pieces of work that need some changes to be used. It is great for repetitive work

98

How to decide whether to make templates

Often Used Can be reused

Time-consuming

Template

99

Define what you should create templates for. In consulting we use a lot of templates to make the repetitive work less time consuming

Sales presentation

Consulting

Emails

Data request

Project Time sheets

Proposal

Agreement

Folder structure

Deliverable presentation

Dimensions

For every product, branch

All standard emails: about meetings, data request, workshop, sales emails, thank you email

For every product (project type) and branch – Word

For every product (project type) – Word

For every product (project type) – Word

For every product (project type) and branch in Excel Library of standard slides with typical analyses to choose from

For every product (project type) and branch – Excel

100

Create modules

101

Modules is something that helps you go beyond templates and used them in a situation that seem not easy to be standardized

102

Creating modules enables you to turn even things that

Sales presentation

About the company (history, experience, offices)

Problem description

Proposed solution

Pricing

Team

Contact Details

Rather standard

Unique

103

Power Point presentations

104

What rules should be used for Power Point Presentations

Use the template

1 slide = 1 message

Agenda

Executive summary

Excel analysis for every slide

Sources

Dates

Backup

Next version rule

Show money

105

The kids market will be slowly growing as a result of GDP growth

3 247 3 480 3 473 3 503 3 537 3 583 3 626 3 689 3 750 3 806 3 857 3 911 3 965 4 011 4 055 4 104 4 144

2 804 2 862 2 855 2 880 2 908 2 946 2 981 3 033 3 084 3 130 3 171 3 216 3 260 3 298 3 334 3 374 3 407

1 328 1 392 1 389 1 401 1 415 1 433 1 450 1 476 1 500 1 523 1 543 1 565 1 586 1 605 1 622 1 641 1 658

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

8 058 8 198 8 334 8 459 8 570 8 692 8 811 8 914 9 012 9 119 9 209 7 963 7 859 7 785 7 717 7 734 7 380 Total

Source: Euromonitor

Toys

Hardware

Fashion

Market size In milions of EUR

106

Market size In millions of EUR

3 247 3 480 3 473 3 503 3 537 3 583 3 626 3 689 3 750 3 806 3 857 3 911 3 965 4 011 4 055 4 104 4 144

2 804 2 862 2 855 2 880 2 908 2 946 2 981 3 033 3 084 3 130 3 171 3 216 3 260 3 298 3 334 3 374 3 407

1 328 1 392 1 389 1 401 1 415 1 433 1 450 1 476 1 500 1 523 1 543 1 565 1 586 1 605 1 622 1 641 1 658

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

8 058 8 198 8 334 8 459 8 570 8 692 8 811 8 914 9 012 9 119 9 209 7 963 7 859 7 785 7 717 7 734 7 380

Total

Source: Euromonitor

Toys

Hardware

Fashion

The kids market will develop in will be slowly growing as a result of GDP growth

107

Market size In millions of EUR

3 247 3 480 3 473 3 503 3 537 3 583 3 626 3 689 3 750 3 806 3 857 3 911 3 965 4 011 4 055 4 104 4 144

2 804 2 862 2 855 2 880 2 908 2 946 2 981 3 033 3 084 3 130 3 171 3 216 3 260 3 298 3 334 3 374 3 407

1 328 1 392 1 389 1 401 1 415 1 433 1 450 1 476 1 500 1 523 1 543 1 565 1 586 1 605 1 622 1 641 1 658

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

8 058 8 198 8 334 8 459 8 570 8 692 8 811 8 914 9 012 9 119 9 209 7 963 7 859 7 785 7 717 7 734 7 380

Total

Source: Euromonitor

Toys

Hardware

Fashion



108

Rules for Excel

109

What rules should be used when building analysis in Excel

Usage of colors

Consistency between sheets

Pyramid principle

1-source rule

Repetition of variables

Shortcuts

No mouse

Description

Data source

Master sheet

110

The most useful functions

Basic functions Financial / Mathematical Others

SUMIF / SUMIFS COUNTIF / COUNTIFS HLOOKUP VLOOKUP MATCH SUMPRODUCT IF AND / OR IFERROR AVERAGEIF LEFT / RIGHT / MID FIND CONCATENATE YEAR / MONTH / DAY ROUND / ROUNDUP /

ROUNDDOWN TODAY VALUE WEEKDAY

RAND / RANDBETWEEN MOD NPV IRR ABS MAX / MIN CORREL

Pivot Slicer Relative addresses Formats Hyperlink Remove Duplicates Filters Sorting Data Validation Trace Dependents / Precedent Analysis Tool Pack

111

Create universal structure of folders

112

In most cases in consulting you will be doing a lot of different project and you may loose a track of what you have done

Supply chain

General audit

Cost cutting

Sales Force Management

Marketing improvement

Cost cutting

Supply chain

Supply chain



Marketing improvement

General audit

Supply chain

After a few project you will be lost – you will not remember what was done on what project

Consulting and many services are bout managing knowledge

If you organize the knowledge properly you can reuse it on other projects

Therefore create universal structure of folders

113

Below an example of structure used for consulting project

Customer folder

Project A folder

Admin

Legal

PBC

Area A

Area B

Deliverables

114




$190 $50







115

Pricing

116

How you can price consulting projects

117

The most useful pricing models are….

Fixed fee

Difficult to define scope Non-standard project Scope evolving Times & Materials

Simple projects Projects with big buffers Projects where you want to hide the fees

Success / performance fee

When performance can be measured by external KPIs To supplement previous methods

Limits To limit certain spending's esp. in the case of time and

materials limits (floors an caps are used)

Per usage This is used in many technical industries where you

cannot control the immediate result of the consulting so link it with the usage / availability of certain resource

Description Example

$ 100 K

Markups

Markups can be a part of fixed fee structure and times and materials

Markup is put on purchases done by consulting company for the project

$ 200/h Traveling costs Food costs

% of Target achieved $ 100 K for achieving

certain goal

$ 200/h but no more than $ 100 K

$ 10/flight hour $ 20 K/plane

15% on costs incurred

118

Dynamic pricing

119

In dynamic pricing you identify the low seasons and try to sell them at lower price or at higher price

25%

50%

75%

100%

88%

63%

13%

43%

88% 83%

63%

50%

1 2 3 4 5 6 7 8 9 10 11 12

Low season

120

There are 2 conflicted approached to treat low seasons

Emergency approach

You keep the people during low seasons waiting for desperate customers that needs the project now

Since you have the resources you can help him yet the price goes up significantly

Such a structure can be a part of your regular contract – at certain time during the year, month, week you charge the client with higher price or above certain number of man-hours; for shorter reaction time

The logic behind

Price in low season with respect to high season

150%-200%

Fire sale approach

In this approach you sale with discount because the resources will be lost if not used

50-80%

121

Managing consulting company

122

Organizational structure and responsibilities

123

Partner

Director

Project Manager

BA A

Project Manager

A BA BA

Director

Project Manager

BA BA

Project Manager

A BA BA

Consulting companies operate using pretty flat structure…..

Market Research Department

Visual Department

Knowledge Base Department

124

Partner

Director

Project Manager

Project Manager

Director

Project Manager

Project Manager

Some of them even the Business Analyst and Associate keep in a pool without fixed assignment to specific director or PM

Market Research Department

Visual Department

Knowledge Base Department

Business Analyst and Associate Pool

125

Partner

Executive Director

Director

Project Manager

BA Senior BA

Assistant BA

Project Manager

BA BA BA

Director

Project Manager

BA BA

Project Manager

BA BA BA

Obviously bigger company tend to overcomplicate the structure

126

What is the role of business analyst?

Business Analyst Associate Senior

Associate (PM) Director Partner

Consulting companies

McKinsey

Business Analyst

Senior Business Analyst

Associate Senior Associate (PM)

Engagement Manager

Associate Principal Principal Director

127

Typical structure of a project

128

Below you will find some example of project duration for projects done in management consulting



Operational Audit

Type of project

Duration in months

3-5 1-3 1-2 1 0.2

Performance improvement – 1 area

2-3 1-3 1 1

Strategy project

3-5 3-6 1 1 0.2

Turn around 5-10 9-24 2-3 1 0.4 0.2

129

Rotation

130

Rotation is one of the nightmares of a consulting company. It will differ on every position



How long you stay in years?

Category

2-3 2-4 3-6 3-6

% of people that leave at certain stage

?

10-20% 20-30% 30-60% 10-30% 20%

131

Preparation for scaling

132

Introduction

133

At some point you will want to cross the bridge from your small kingdom and rule the world

134

Recruitment

135

In the beginning you will be competing for the best candidates from the best universities

Universities

Established consulting brands You

136

Most management consulting workers are recruited from business schools or exact science departments

Business Schools and Department of

Economics

% of all candidates

70%

% of all workers

50%

Exact science (math, physics, computer

science

15% 30%

Medicine 5% 10%

Others 10% 10%

137

You can use number of methods to recruit

Comments % of candidates recruited

Direct recruitment to specific position

You have to build the whole recruitment process Usually it consists of logical – analytical test (GMAT

level) + interviews with your employees – 3-9 Usually you recruit for entry-level positions

50-70%

Internships They have to go through at least the part of the normal

recruitment – tests and 1-2 interviews Helps you test in real life the candidates You have to give them real work and not making coffee

10-30%

Closer cooperation with students and student

organizations

You can either recruit directly to specific position or to internship

It can be an event, ambassador program, cases solved with students

10-30%

Closer cooperation with the universities

You can either recruit directly to specific position or to internship

It can be event, lecture, joint conference, projects done together.

10-30%

138

What improves your odds of getting good candidates for entry level position?

Let them do real work

Train them better and faster than other

Make sure that after working for you they got great jobs

Stay in touch with your alumni

Take advantage of stronger brands of your customers

Put them to work for your customers

Work hand-in-hand with student organization to actively search for the best candidates

Go to universities with lower rankings

139

Trainings

140

To create proper training you have to take care of number of issues

Targeted end-profile of a employee on every level

Time Option 1: 1-2 months a year Option 2: 1 day a week

Forms of training

Lectures Practical exercises esp. oriented at mastering certain consulting skills: Excel,

communicating with slides etc. Workshops devote to certain area, skill, industry, trend Case studies Lesson learnt

Resources Money Coaches / Mentors

Sales Marketing Operations Programming

Current level

Target level

141




$190 $50







142

Check my presentation on on-line models to understand them properly

Market research Practical guide for startups and entrepreneurs

presentation

http://www.slideshare.net/AsenGyczew/how-to-conduct-market-research-in-startups-and-small-firms

http://www.slideshare.net/AsenGyczew/how-to-conduct-market-research-in-startups-and-small-firms

143

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