How to Stand Out

How to make yourself different!

Tell your story

• James• Zadok

Make it personal

• Mason Pepper and his family portrait

3. Color

• CLC - Lime Green• TLC - Hot pink

First Impressions

First Impressions

First Impressions

First Impressions

• Marketing Pieces

Personal service

• a. Chocolates• b. Valentine's gift

Public good will

• Maintain a garden• Paint the lamp post black• Leave notes on all of the

neighbor's houses/cars

Public Exposure

• Radio/TV Show• Tony Bass

Ask for references

Showing up on time

Marty Grunder story9:37am

The Golden Rule

Think of your experiences.Hi Gus,

I’m looking into installing a stamped concrete patio in my back yard.  The plan is to turn it into a fire pit area. It would be away from the house and not connected to anything. We want just a circle about 12 feet in diameter (we think). Our budget is limited at the moment, but we’d want to add on to it eventually making it a larger entertaining area. We love the stamped concrete work and the pictures on your website look great! Would you be able to give me a ball-park estimate of what it would cost? BTW the area isn’t completely flat at the moment, but it’s only a slight incline. Thanks so much!

Thanks for the inquiry, let me know the day and time and your address, so I can take a look at the project.

Thanks againSent from my iPhone

Hi Gus,

We’re not sure yet if we can afford to use stamped concrete and if we did we wouldn’t be ready to install it until early summer. That being said, if you want to come out and give us an estimate that’s fine, but I know there are costs involved in that. The choice is yours, but it wouldn’t be able to happen until next Saturday unless it was after 7 in the evening. I just want to be clear so you don’t spend the time and money to come out and are disappointed. Oh but I don’t think I mentioned before that we live in Frederick, MD.

Hi, call me late spring then 

Thanks. GusSent from my iPhone

The Golden Rule

Think of your experiences.

Waitress at the Diner

Be Above Average

Go out and be different!

What do you do?

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